videos

Tips for a Successful Video Shoot

Whether you are creating videos yourself or partnering with professionals, here’s some tips for a successful video shoot. Even before you start with the planning for your shoot, consult with others who’ve done video marketing.   Planning and Preparation Tips Start planning for the video shoot at least two months ahead of when you want have the shoot. Get the date on your calendar and on the calendar of the videographer. Meet with the videographer to scope out what kinds of videos will be created. I’m very grateful to be collaborating with my long-time videographer Erica Jaffe of Staccato Productions. [...]

By |2023-05-03T19:42:25-06:00May 3rd, 2023|0 Comments
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Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments
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Social Media Tips from Business Owners

Even though I’m an experienced user of social media, I’m always looking for social media tips from business owners. During the small group discussion time at a meeting of one of my business networking groups, I got some terrific tips. It was interesting to see the variety of approaches these business owners take when it comes to using social media.   David Heckel David is an advanced planning consultant with The Natural Funeral, a holistic funeral home and cremation services provider. David’s tip: Post a video every week on LinkedIn. David creates a video every Monday called “Monday Mortality Minute.” [...]

By |2022-03-11T13:09:33-07:00March 11th, 2022|2 Comments
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Social Media Day Denver Gave Me Loads of New Ideas

Social Media Day Denver gave me loads of new ideas. I left this amazing event brimming with ways to reconsider my current social media strategies. Social Media Day is an internationally recognized day devoted to celebrating the ways social media has changed our lives for the better. Erin Cell, founder of Socially Powered, is the driving force behind Social Media Day event in Denver. Assisted by an extensive team of volunteers, Erin worked tirelessly to pull off a very successful event. We heard from over a dozen locally and nationally recognized leaders in the social media industry. Learn more about [...]

By |2019-10-06T16:04:10-06:00October 6th, 2019|0 Comments
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Why It Makes Sense for Your Business to Do Video Marketing

Have you thought about why it makes sense for your business to do video marketing? Using this type of marketing promotes you and your brand in numerous ways. I’ve been using videos as part of my marketing for several years. Just recently, I collaborated with Mainstream Video Production to create four new videos. Getting back into doing more video marketing prompted me to write this post. Here are links to those videos: Why Engage Joyce Feustel as Your Social Media Trainer Facebook Business Pages and Facebook Groups How to Make Your LinkedIn Profile More Robust Nurturing and Leveraging Your LinkedIn [...]

By |2019-03-13T17:53:33-06:00March 13th, 2019|0 Comments
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Use Facebook Live Videos Effectively at Events

Have you been wondering how to use Facebook Live videos effectively at events? Creating these videos can be fun, once you get the hang of it. They are a straightforward way of drawing attention to your event. And they’re free. You create them through the Facebook app on your smart phone. Begin as though you were going to create a post, but click on the word “Live” below the box where you would type. Type in a brief description of what you are about to record, then click on the arrows at the top right to record someone else. To [...]

By |2017-05-23T00:25:29-06:00May 23rd, 2017|0 Comments
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What I Learned From Mainstream Video Production

“I watched your video before contacting you. It helped me know I needed your services.” Recently I have been happy to hear those phrases from two separate people who found me via the internet. We’ve known for several years that video is the medium a lot of people prefer, yet many of us have been reluctant to embrace video marketing. Not me! I’ve been collaborating with the fine folks at Mainstream Video Marketing and have been delighted with the results we have achieved. Their awesome team includes Founder Beth Klepper, Freelance Videographer and Owner of Staccato Productions Erica Jaffe, Director [...]

By |2016-05-15T23:15:33-06:00May 15th, 2016|2 Comments
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Successful Self-Employment Tips at an Un-Job Fair

One of my favorite events of the year is the Un-Job Fair, sponsored by the Colorado Free University and held at their facility in east Denver on a Saturday in late May. Entrepreneurs come from all over the greater Denver metro area to discover ways to enhance their self-employment success. Space doesn’t permit me to elaborate on what I learned from each presenter this year, so I have highlighted some of the tips from three: Tamara Kleinberg, Brad Friedman, and Deborah Flomberg.   Tamara Kleinberg: Founder of The Shuuk, a Testing Ground for Cool New Ideas Give yourself permission to [...]

By |2015-06-02T22:12:06-06:00June 2nd, 2015|0 Comments
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Processing Feedback On Your Social Marketing Activities

Responding to feedback, whether solicited or not, can be challenging. As I mentioned in my earlier post: “Seeking Feedback for Your Social Marketing Activities,” our egos can get in the way of receiving constructive critique and making the appropriate changes. Recently I wrote to a number of business colleagues and personal friends asking for feedback on a series of videos I had recently created on ways to optimize a LinkedIn profile. The comments have been both specific and helpful, and I will apply many of them in my next round of creating videos. Here are my recommendations for making the [...]

By |2015-03-09T23:09:32-06:00March 9th, 2015|0 Comments
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Video Marketing – Promoting Your Video

While I’m still in the beginning stages of promoting my videos on optimizing your LinkedIn profile photo, headline, summary, and experience sections, I do have some suggestions based on what I have learned so far. (See my post from last week "Video Marketing: Preparation Tips" on how to prepare to create a video if you are just getting started.)   Getting Some Credibility from Google If you haven’t been active on YouTube, now is the time to start. On a regular basis, search for YouTube channels in your niche and subscribe to them. Now start commenting on the videos from [...]

By |2015-01-29T19:24:34-07:00January 29th, 2015|0 Comments
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