Video Marketing

Tips for a Successful Video Shoot

Whether you are creating videos yourself or partnering with professionals, here’s some tips for a successful video shoot. Even before you start with the planning for your shoot, consult with others who’ve done video marketing.   Planning and Preparation Tips Start planning for the video shoot at least two months ahead of when you want have the shoot. Get the date on your calendar and on the calendar of the videographer. Meet with the videographer to scope out what kinds of videos will be created. I’m very grateful to be collaborating with my long-time videographer Erica Jaffe of Staccato Productions. [...]

By |2023-05-03T19:42:25-06:00May 3rd, 2023|0 Comments

Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments
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