Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

Joyce

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So far Joyce has created 439 blog entries.

Ways to Fine-Tune Your LinkedIn Profile

There are many simple ways to fine-tune your LinkedIn profile. During one-to-one business networking visits, I often ask permission to share two or three ideas for improving that person's profile. Most business owners, professionals, and job seekers appreciate an extra set of eyes on their LinkedIn presence. Here are a few examples of profile issues I've noticed recently and the simple fixes that can make a profile look more polished and professional.   Is Your Profile Photo Blocking Something In Your Banner? Just today, I pointed out to a new networking contact that his profile photo covered part of the [...]

By |2026-05-28T21:46:37-06:00May 28th, 2026|0 Comments
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How to Use ChatGPT for LinkedIn Without Losing Your Voice

Does your LinkedIn profile truly represent you and the value you bring? Do you sometimes sit down to write a post and think, “I know I should share something, but what do I say?” Or when engaging with others’ content, do you find yourself leaving comments that feel a bit generic—rather than something that really sounds like you? You’re not alone. Many professionals want to be more active on LinkedIn but feel unsure about how to express themselves clearly and consistently. The good news is that tools like ChatGPT can make this process easier when used thoughtfully. Ever since I [...]

By |2026-04-24T14:35:45-06:00April 24th, 2026|0 Comments
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Celebrating the 13th Anniversary of My Business

  This month, I’m celebrating the 13th anniversary of my business, Boomers’ Social Media Tutor.  After working in sales for 17 years, I went full-time with my business in 2013, when I was 64 years old. The idea for my business actually began in March 2010, when Brett Sanborn, my manager when I held an inside sales position, asked if I had ever considered helping others in the baby boomer generation to understand social media. Earlier that year, our company had rolled out Facebook, LinkedIn, and Twitter. While my manager encouraged everyone on my team to chat up the company’s [...]

By |2026-03-27T10:20:45-06:00March 27th, 2026|0 Comments
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Every Business Website Needs a Periodic Refresh — and the Right Partner to Help

I believe that every business website needs a periodic refresh and the right partner to help. If you visit my website these days, you may notice it looks a little different. Why Website Refreshes Matter One lesson this process reinforced is something I often tell my LinkedIn clients: your online presence is never “done.” Whether it’s your LinkedIn profile or your website, both are living tools that should reflect where your business is today — not where it was three or five years ago. Refreshing your website doesn’t mean starting over. Often, it means clarifying your message, simplifying navigation, updating [...]

By |2026-02-25T21:18:43-07:00February 25th, 2026|0 Comments
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Prepare and Adapt. Don’t Obsess.

Later this month, I’ll be having knee replacement surgery on the part of my right knee that is arthritic. It’s called a partial knee replacement. How wonderful it will be to walk my dogs or take a hike and not be in pain the entire time. As I anticipate this surgical experience and the recovery afterwards, I am applying a mindset that has served me well through many personal and professional changes in my life. This mindset can be summed up as: Prepare. Adapt. Don’t obsess. It’s a simple idea—but not always an easy one to practice.   Preparation [...]

By |2026-01-15T11:36:08-07:00January 14th, 2026|0 Comments
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Refusing to Be Invisible at 77: Standing Out on LinkedIn at Any Age

Many older women report feeling less visible as they age, particularly in professional contexts. This isn’t imagined—it’s a well-documented combination of ageism and sexism. That’s exactly why choosing visibility—on our own terms—matters. I’m turning 77 in December 2025, and my experience tells a different story from that of many other older women. As a LinkedIn trainer since 2013, I use LinkedIn intentionally to stay visible, relevant, and engaged in my field—not to prove anything, but to continue contributing in meaningful ways. While research shows that older women can sometimes feel overlooked in public and professional spaces, digital platforms can give [...]

By |2025-12-18T16:33:42-07:00December 18th, 2025|2 Comments
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Engaging With LinkedIn Connections in 2025

A client recently asked me a familiar question: How do I get more business out of my LinkedIn connections? He had been steadily growing his network—over 500 connections and counting—but hadn’t yet seen results in the form of referrals, conversations, or clients. After reviewing his profile and activity, one thing became very clear: he was connected, but not engaged. Engagement is the heartbeat of LinkedIn. It’s how you stay visible, start conversations, and build meaningful relationships that lead to opportunities. With that in mind, here are some practical ways to engage with your LinkedIn connections. One of the best [...]

By |2025-11-21T15:00:55-07:00November 20th, 2025|0 Comments
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AI + Human Insight = Smarter LinkedIn Strategy. Real Results

Artificial Intelligence tools like ChatGPT, Gemini, and Claude can be incredibly useful for drafting content, brainstorming ideas, or reworking certain sections of your LinkedIn profile. But without the right guidance from a LinkedIn professional like me, you may end up with a profile that sounds generic, misrepresents your strengths—or simply doesn’t get results. And without expert support, you also miss out on strategic insights into how to use LinkedIn more effectively. As a LinkedIn-focused social media tutor and trainer, I embrace AI tools—but I also know their limitations. When used with expert guidance, AI can become a powerful assistant. On [...]

By |2025-10-30T13:27:13-06:00October 30th, 2025|0 Comments
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Boost Your Visibility – Tips For Becoming a Successful Podcast Guest

Podcasts have become one of the most powerful ways to share stories, expertise, and insights with audiences who are eager to learn and connect. For business professionals, being a podcast guest is more than just an interview—it’s an opportunity to showcase your expertise, build your personal brand, and form authentic connections. One of my favorite experiences as a podcast guest was with Dominick Stanecki, who is a Timeonaire. We are featured in the photo used with this blog post. Here are some practical tips to prepare for a guest appearance, along with the business benefits you’ll gain from stepping [...]

By |2025-10-06T20:05:34-06:00October 6th, 2025|0 Comments
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Refreshing a Classic: Updating My LinkedIn Ebook for 2025

Earlier this month, I released the sixth edition of my ebook “9 Ways to Stand Out on LinkedIn.” First published in 2015, this resource has evolved over the years — thanks to a wonderful team of collaborators. In nine easy-to-read chapters, the ebook shares: ✅ Practical tips to improve your LinkedIn profile ✅ Ideas to strategically expand your network ✅ Guidance on how to share content and engage more effectively Origin of This eBook This ebook grew from a series of videos I created under the capable direction of Beth Klepper, owner of Mainstream Video Productions, and Erica Jaffe, [...]

By |2025-07-31T21:55:33-06:00July 31st, 2025|0 Comments
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