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Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments

Adding Sections to Your LinkedIn Profile – Tips for the Core Sections

Have you ever wondered how to go about adding sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for adding sections to a profile. The place to start when adding one or more sections to your LinkedIn profile is by clicking on the button “Add profile section.” On the LinkedIn app, the button is called “Add section.” When you do that, you will see three groupings of sections: Core – LinkedIn calls these sections the “basics,” and they are summary (the about section), education, position (experience section) and skills. Recommended – LinkedIn points out that [...]

By |2022-12-01T08:02:58-07:00December 1st, 2022|0 Comments

Keeping Up with the Fundamental Changes to Your Facebook Business Page

Have you been keeping up with the fundamental changes to your Facebook business page? These changes have taken place in the last few months, and have significantly altered the user experience. Recently, a client asked me to help her make a few simple adjustments to her business page. It it took us the better part of an hour to make those simple adjustments. That’s when I realized I’d better start getting more familiar with the latest format and experience of using Facebook business pages. During the session with my client, I quickly learned that navigating on the page has changed. [...]

By |2022-10-12T22:25:46-06:00October 12th, 2022|0 Comments

Do You Do Your Best to Protect Your Privacy on Facebook and LinkedIn?

Do you do your best to protect your privacy on Facebook and LinkedIn? Many of my clients are worried about privacy when it comes to social media. All of us should periodically review our privacy and related settings for each of our social media sites. Taking this action will not only help to address privacy concerns, it will improve your overall experience with these sites.   Facebook Find your settings by clicking on the arrow to the right of the bell icon in your menu bar. Click on “Settings and Privacy” and then click on “Privacy.” In the “General Account” [...]

By |2022-06-02T14:06:41-06:00June 2nd, 2022|0 Comments

Your LinkedIn About Section is the Story of You

In my opinion, your LinkedIn About section is the story of you in the context of your career. Whether you are a business owner or a job seeker, the focus needs to be on the direction you are heading. Yet, people also want to know a bit of your back story to help them learn more about you. Do you tell your unique, compelling story in your LinkedIn About section? Be sure to use this section to its full advantage by sharing your story in a meaningful way. In her excellent book, “LinkedIn for Personal Branding: The Ultimate Guide,” Linked [...]

By |2022-05-26T20:34:52-06:00May 26th, 2022|2 Comments

Improve Your Communication and Leadership Skills by Joining Toastmasters

I highly encourage you to improve your communication and leadership skills by joining Toastmasters. Recently, I celebrated my 25th anniversary of joining Toastmasters, and I’m so grateful for all I’ve learned since then. I joined my first club to help me improve my abilities as a salesperson, as I’d never been in that field before. Not only did I become a better speaker, my listening and feedback skills improved as well. Why am I bringing up Toastmasters in this blog post? This week I led a panel presentation on Toastmasters’ educational platform at one of my Toastmasters clubs. Plus, a [...]

By |2022-05-13T06:49:18-06:00May 13th, 2022|0 Comments

LinkedIn is a Heartfelt Variation of a Resume

When I compare the format of LinkedIn and that of resumes, I believe that LinkedIn is a heartfelt variation of a resume. There are certainly some similarities between your LinkedIn profile and your resume. In your LinkedIn profile headline, you may use similar terms to the ones you use in your resume’s executive summary. Your profile’s Experience section, to a large extent, mirrors your resume’s references to jobs you have held. The Education section of your profile reflects the same educational institutions you list in your resume. Yet, a resume is a static document, while a Linked profile gives multiple [...]

By |2022-02-02T20:32:12-07:00February 2nd, 2022|2 Comments

Asking For and Giving Recommendations on LinkedIn

Many people have difficulties with asking for and giving recommendations on LinkedIn. Potential clients, referral partners and employers pay attention to the recommendations you have received and ones you’ve given. Yet, many people remain reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful.   Asking For Recommendations For someone to recommend you on LinkedIn, the two of you need to be connected on this site. Also, they can only recommend you for a position that’s listed in your Experience section. Therefore, [...]

By |2021-11-17T21:57:28-07:00November 17th, 2021|0 Comments

Sharing Social Media Tips with the Rockin’ Women Networking Group

Recently, I had the wonderful opportunity of sharing social media tips with the Rockin’ Women Networking Group. They are an informal group of women business owners who are based in the south metro Denver area. It was my first in-person presentation in just over a year, so that made my time with these ladies extra special. My focus was primarily on LinkedIn, and I touched briefly on Facebook and Instagram. Here are some of the tips I shared that were especially appreciated by those in attendance. Some of these tips are about features that have been around for some time. [...]

By |2021-09-24T07:37:14-06:00September 23rd, 2021|0 Comments

What You Can Learn from Someone’s Activity and Interests Sections on LinkedIn

Have you ever wondered what you can learn from someone’s Activity and Interests sections on LinkedIn? Heck, you might not even know about these sections. People often ask me how to decide whether or not to connect with someone on LinkedIn. Checking out these sections, especially the Activity section, can help you make this decision. Also, you can use this information before becoming referral partners with them or taking them on as a client.   Activity Section The Activity section includes everything that a person has posted, shared, reacted to, or commented on in the last 90 days. This section [...]

By |2021-08-12T19:58:44-06:00August 12th, 2021|0 Comments
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