Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Frequency of Facebook Posting

Sometimes it’s difficult to determine the frequency of Facebook posting. There are some general guidelines for how frequently to post on a business page. Yet, I’ve not seen much guidance on how often to post on one’s personal page. In many ways, the best way to determine frequency of Facebook posting is to use common sense. Just like you wouldn’t want to dominate conversation at a social or business gathering, don’t post too often on Facebook. Do your best to add posts that create interest or add value in some way to those who read them.   Posting on Your [...]

By |2019-12-03T22:45:37-07:00December 3rd, 2019|0 Comments
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Selecting the Right Photos to Use on Facebook

Do you need help with selecting the right photos to use on Facebook? Photos and other images typically enhance the reach of a post. Even with the increasing use of videos, photos still provide a big impact. Yet, sometimes it’s hard to know which ones and how many to post. Certainly, the selection of photos is largely a matter of personal style and preference. But there are some general guidelines I have come up with as both social media professional and user. And while I usually focus on Facebook business pages in my blog posts, this post covers all your [...]

By |2019-10-15T22:07:02-06:00October 15th, 2019|0 Comments
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The Relationship Between Your Business Presence and Your Personal Presence on Facebook

Have you ever thought about the relationship between your business presence and your personal presence on Facebook? Some people want to keep their personal Facebook life totally separate from their business one. Others prefer to blend them. Neither is right or wrong, so here’s some suggestions for both approaches.   Successfully Blend Your Personal and Business Lives on Facebook Clearly associate your personal page with your business life. Reference your business and/or your profession in the Intro section of your personal page. Add your business page as a workplace in the Work and Education section of the About tab of [...]

By |2019-05-21T22:21:49-06:00May 21st, 2019|0 Comments
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Audiences for Posts on Your Personal Page on Facebook

Did you know that you can adjust the audiences for posts on your personal page on Facebook? Posts we make on our Facebook business page are public. The default audience for our personal page is Friends, meaning anyone who is a Facebook friend can see the post. However, there are times when having an audience of Public can make sense. At other times, using the option of “Friends Except…” is the best fit. If you want as many people as possible to see your post, use the Public option. Then, if a Facebook friend shares your post, all her/his friends [...]

By |2019-04-10T21:17:59-06:00April 10th, 2019|0 Comments
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Connecting Your Facebook Business Page with a Facebook Group

Have you ever thought of connecting your Facebook business page with a Facebook group? For many years, you could only join a Facebook group as yourself, not as your business page. Also, a Facebook business page couldn’t create a group on Facebook. Things have changed, and fortunately, this is a change on Facebook that’s a good one. As you likely know, only a small percentage of the folks who like your page will typically see the posts on your page. Despite this challenge, I still suggest that people create a business page and post to it periodically. Doing so is [...]

By |2019-01-21T22:36:58-07:00January 21st, 2019|0 Comments
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Brand Yourself on Your Personal Facebook Page

Do you brand yourself on your personal Facebook page? Whether you have a Facebook business page or not, branding yourself your personal page makes a lot of sense. Generally, I recommend that business owners create a business page. Having such a page increases your company’s search engine optimization (SEO). Also, you have access to many features that are not available on a personal page. In order to make the most of your personal page, conduct a quick audit. Determine if you have populated all the sections described below. Plus make sure that you have selected “public” as the audience for [...]

By |2019-01-15T23:38:10-07:00January 15th, 2019|0 Comments
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Facebook Friend Requests and Difficult Facebook Friends

Two common questions I get about Facebook relate to Facebook friend requests and dealing with difficult Facebook friends. Regarding friend requests, I suggest you create a set of criteria to help you determine whether to accept them. There could be times that you deviate, but if you have it, life becomes much simpler. As for difficult Facebook friends, there are several options of various levels of extremity.   How to Reduce the Number of Friend Requests You Receive Before I go into some possible criteria for accepting requests, I want to step back and talk about your settings. To cut [...]

By |2018-12-03T09:54:06-07:00December 3rd, 2018|0 Comments
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Use Facebook and LinkedIn to Recruit and Retain Employees

Nowadays there is a very low unemployment rate in the US and especially here in Colorado. This situation challenges employers to find creative ways to recruit and retain employees. Judicious use of Facebook and LinkedIn can give you that extra edge. Just recently, I did a social media training for the top leadership of a company on this very issue. Here are some of the ideas we came up with. Please note that nothing listed has any cost associated with it.   Use Facebook to Recruit and Retain Employees Post job openings on the company’s business page. Then ask current [...]

By |2018-10-31T21:50:14-06:00October 31st, 2018|0 Comments
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Use Facebook to Spread the Word About a Nonprofit

How often do you use book to Facebook to spread the word about a nonprofit? Many of us are involved with nonprofits, whether as employees, volunteers, or donors.   One Example: Warren Village Recently I was helping a new client, a job seeker, to better understand Facebook, especially its business pages. I asked her where she would like to work. She said, Warren Village, a Denver nonprofit. According to their mission statement on their Facebook Business page, “Warren Village exists so that low-income, single-parent families can achieve sustainable personal and economic self-sufficiency.” Here’s a link to their page: https://www.facebook.com/WarrenVillage/ As it [...]

By |2018-10-24T15:23:16-06:00October 24th, 2018|0 Comments
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Use Facebook, LinkedIn, and E-Newsletters to Promote Events

Do you use Facebook, LinkedIn, and E-Newsletters to promote events? What good is an event if no one comes? Whether you are the sponsor or an enthusiastic attendee, digital tools can help you promote it. And, they can help keep the energy going after the event. Here are some suggestions for using Facebook, LinkedIn, and e-newsletters for event promotion.   Before the Event Alert people several weeks before with a “save the date” post. Be sure to include a link to the event, especially if there is an “early bird” rate. Also, write a brief description of the benefits of [...]

By |2018-10-16T16:22:54-06:00October 16th, 2018|0 Comments
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