Boomers' Blog

Do you use LinkedIn to prospect for new business opportunities? Recently I showed a client relatively new to using LinkedIn some ways she could use it to prospect for more clients. She was thrilled, having never considered doing prospecting on LinkedIn before. When we were done, she told me she thinks that strategic and focused prospecting on LinkedIn will be a good use of her time. In fact, she decided to spend less time at networking events and groups and more time on LinkedIn. She raises an interesting point. Unless you find just the right fit in terms of networking [...]

Do you use LinkedIn to reinforce your personal brand? I was asked to share some tips on this with the Strategic Trusted Advisors Roundtable: Denver at a recent meeting. STAR-Denver is an invitation-only group of advisors in the greater Denver metro area. Membership is principally reserved to those with more than seven years of professional, business, and/or advisory experience. Board approval is required for membership, and I am honored to be a member of this fine organization. After I shared these tips, I showed the group how its president, Anson Ross Thompson, was applying them in his LinkedIn profile. Some [...]