Boomers' Blog

17 Options When Posting on a Facebook Business Page: Part 2

Did you know there are 17 options to choose from when posting on a Facebook Business Page? Until a student prompted me to explain these more fully in a class, I had ignored most of these options. This is a follow-up to last week’s post, which covered five of these options: 17 Options When Posting on a Facebook Business Page. Here’s information on the rest.   12 More Options When You Post on a Facebook Business Page If you click on the Advertise Your Business tab, Facebook gives you seven ways you can promote your business. The Get Directions option [...]

By |2018-08-08T08:40:29-06:00August 8th, 2018|0 Comments

17 Options When Posting on a Facebook Business Page

Did you know there are 17 options when posting to a Facebook Business Page? To be honest, I hadn’t paid much attention to most of them until a student in a Facebook business page class started asking about them. The main option I’ve used is adding a photo or video, which Facebook highly recommends over text-only posts. My student’s interest in knowing more prompted me to take the time to check them all out. I’ll discuss some here and I’ll describe more of them in next week’s post.   5 Options to Make Your Facebook Business Posts Stand Out Just as [...]

By |2018-08-01T22:10:39-06:00August 1st, 2018|0 Comments

LinkedIn Tips for Job Seekers

Are you a job seeker trying to figure out how to make better use of LinkedIn? Here are some LinkedIn tips for job seekers to help you land a great job. Recently I spoke at the 905 Professional Transitions Group and shared LinkedIn tips for job seekers. We spent nearly two hours together in a very interactive and lively session. In this blog post, I’ll share some key points I made as well as tips members of the group offered. Many thanks to Tom Kaufmann, who has been facilitating this group for eight years, for being such a gracious host. [...]

By |2018-07-25T11:36:03-06:00July 25th, 2018|0 Comments

Insta Success – the Power of Using Instagram

After hearing Erin Cell’s talk, “Insta Success – the Power of Using Instagram,” at Social Media Day Denver 2018, I was motivated to use Instagram more. In addition to giving this information-packed presentation, Erin was the organizer and driving force behind this excellent event. Learn more at https://socialmediadaydenver.com/ Founder and CEO of Socially Power, Erin is a social media consultant, trainer and strategist. Learn more about Erin and her services at https://sociallypowered.com/ This is the third in a series of posts in which I share the key points made by some of my favorite presenters at Social Media Day Denver 2018. [...]

By |2018-07-17T21:33:50-06:00July 17th, 2018|0 Comments

Why Using Native Video on LinkedIn is So Important

At this point you may be wondering – what is native video on LinkedIn? Or even – asking yourself, since when does LinkedIn have this type of video option? After hearing Viveka von Rosen speak on the importance of using native video on LinkedIn, I realized I need to start using this feature more.   Who is Viveka von Rosen and What is Native Video? Simply, native video is video that is created specifically for LinkedIn rather than uploaded from another site. In his December 22, 2017, article in the blog Social Media Examiner, Michael Stelzner quotes Viveka saying, “LinkedIn native [...]

By |2018-07-10T22:41:55-06:00July 10th, 2018|0 Comments

Use Twitter to Increase Your Influence

Do you use Twitter to increase your influence? I must confess that I’m not much of a Twitter user, though that's how I've been in the past. After hearing Laura Pence Atencio speak on using Twitter to increase influence, I’m reconsidering. Laura is a radio host, author, digital marketing consultant, social media speaker, and online marketing strategist. In addition, she’s been on Twitter since 2010 and has nearly 120,000 followers. Find out more at https://socialsavvygeek.com/ Laura was one of many superb speakers at Social Media Day Denver 2018, and you can learn https://socialmediadaydenver.com/ Since I learned so much there, my next few [...]

By |2018-07-05T09:32:07-06:00July 5th, 2018|0 Comments

Staying in Touch on LinkedIn Pays Off

I truly believe that staying in touch on LinkedIn pays off. Successful business owners make a point of staying touch with their customers and potential customers. For example, when I was a child, my family’s insurance agent would acknowledge my folks’ wedding anniversary every year. My husband’s friend from their softball-playing days sent us a Christmas card every year for over 20 years. He was a Realtor. So, when we needed someone to sell our home when we moved to Colorado, naturally we called him. Although the friendship had dimmed over the years, his Christmas cards paid off. And just [...]

By |2018-06-20T21:35:01-06:00June 20th, 2018|0 Comments

Publicize Meetup Events Through Facebook and LinkedIn

Are you making the best use of Facebook and LinkedIn to publicize your Meetup events? More and more business events are held through Meetup groups these days. By promoting them on these social media sites, you increase the chances of more people knowing about and attending them.   Review Your Meetup Group Photo and Profile Before you start taking my advice, check your Meetup profile. Often, people start out using Meetup for social purposes, so their Meetup photo is more informal. If you are aligning your Meetup group’s events with your business use of social media, your photo should be [...]

By |2018-06-13T20:23:51-06:00June 13th, 2018|0 Comments

Make Business Networking Worth Your While

Do you ever wonder if business networking is worth your while? If done effectively, business networking can contribute positively to your bottom line. Every year, I find that over 70% of the revenue for my business is the result of business networking. Although I’ve been skilled at such networking for many years, I continue to seek resources to help me with this important activity. The person I turn to consistently for professional guidance regarding this is Alyce Blum. A certified networking coach and consultant, she hosts a terrific monthly Meetup in Denver. The purpose of the group is to help [...]

By |2018-06-05T21:05:42-06:00June 5th, 2018|0 Comments

4GenNow and the Benefits of Intergenerational Collaboration

Have you heard of 4GenNow and the benefits of intergenerational collaboration? I’ve been blessed to experience these benefits in many ways. Specifically, my accountability partner, a member of Generation X, has helped me to stay on track to achieve my goals. She and I check in by phone with each other twice a month. In addition, I’ve had a dynamic relationship with two members of the Millennial generation as master mind partners. We've met in person on a consistent basis for two years. All four of us have taken our businesses to higher levels because of the strength and support [...]

By |2018-05-30T11:25:42-06:00May 30th, 2018|0 Comments
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