Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce has created 418 blog entries.

The Power of Recommendations on LinkedIn

Have you ever thought about the power of recommendations on LinkedIn? We all know the benefit of having positive Google reviews. Yet, recommendations on LinkedIn seem to be an afterthought for many people. A number of my clients – both business owners and job seekers - have no recommendations. Or if they have recommendations, the last one was given well over five years ago. Many people are reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful. Potential clients, referral partners and [...]

By |2023-03-30T21:39:22-06:00March 30th, 2023|0 Comments
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How a New Professional Headshot Can Impact Your Business

Have you considered how a new professional headshot can impact your business? Earlier this month, I got a new professional headshot, my first in nearly nine years. Since I was relatively happy with one that was taken back in 2014, I wasn’t motivated to get a new one. As I prepared to celebrate the 10th anniversary of my business, I decided it was time for a refresh of my look. Along with getting my logo revamped, I scheduled a photo shoot with professional photographer Kellie Henriksen. Her creativity in how she staged each photo, along with her warmth and friendliness, [...]

By |2023-03-22T21:01:04-06:00March 22nd, 2023|0 Comments
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Benefits of Being a Member of the Simplify Your Social Media Meetup Group

There are many benefits of being a member of the Simplify Your Social Media Meetup Group. I’d love to have you check out our group at our next meeting on Tuesday, March 14 at 1:30 p.m. Mountain Time. Lori Dubois of Marketing Troubadour (featured in the photo above) will present “Email Marketing: Dinosaur or Life Saver?” Here’s a link to RSVP. https://www.meetup.com/meetup-group-simplify-your-social-media/events/291566659/ Who is the Group For and What Happens at the Meetings? I created this Meetup group as a way to help business people learn more about social media. The people I find who most benefit from attending [...]

By |2023-03-09T21:17:51-07:00March 9th, 2023|0 Comments
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Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments
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There’s a Value in Sharing Posts Written by Others on LinkedIn

I believe there's a value in sharing posts written by others on LinkedIn, even though it's also important to write your own posts. First, doing so provides your connections with a wider variety of topics and perspectives than just yours. Then, by sharing material that your connections have found or written on LinkedIn, you strengthen your relationship with them. And, you expand your LinkedIn network as you connect with people whose material you are sharing.   Here’s a Recent Example I noticed that one of my connections, Michael Friend, has shared three of my recent posts to his LinkedIn connections. [...]

By |2020-04-29T21:31:14-06:00April 29th, 2020|0 Comments
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How Meetings Via Zoom Could Broaden Who Can Attend a Gathering

Have you thought about how meetings via Zoom could broaden who can attend a gathering? When our local groups and organizations only meet in person, it was impossible for folks outside the area to attend. Yet, now with so many meetings being held online, it is possible for others outside the local area to visit.   Two Recent Examples of Out of the Area Visitors to Toastmasters Clubs Last week, two of my Toastmasters clubs welcomed visitors from outside the Denver Metro area. Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide [...]

By |2020-04-21T21:31:36-06:00April 21st, 2020|0 Comments
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LinkedIn is Especially Valuable for Job Seekers Now

In the face of skyrocketing unemployment, LinkedIn is especially valuable for job seekers now. Effective use of LinkedIn can increase the likelihood of landing the job you want. Your profile and several other features can really help – if you use them to your best advantage.   Maximizing Your LinkedIn Profile as Job Seeker Photo. Be sure it’s an up-to-date head shot in which you are dressed as you would be for an interview. It may seem obvious, but there should be no other people in the photo, or any pets. Headline. Use key words from descriptions of the types [...]

By |2020-04-14T11:04:07-06:00April 14th, 2020|0 Comments
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Featured is the Newest Profile Section on LinkedIn

There’s a new “kid” on the block – Featured is the newest profile section on LinkedIn. Likely you’re spending most of your time at home these days and much of that is probably online. Hopefully, some of that time is on LinkedIn. I find this site is the best way to stay in touch with business colleagues. As you have looked at people’s LinkedIn profiles, you may have noticed a section in some of them called Featured. It’s a terrific addition to a LinkedIn profile. You will see it right below the About section.   How the Featured Section Works [...]

By |2020-04-09T07:45:51-06:00April 9th, 2020|0 Comments
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Do You Participate Effectively in Online Meetings?

Do you participate effectively in online meetings? These days, we find ourselves in online meetings more often than ever. Restrictions in face-to-face gatherings due to the impact of COVID-19 vary by state and can change daily. A number of states have a shelter-in-place (stay-at-home) order, such as Colorado where I live. As a result, many face-to face meetings have moved online to platforms like GoToMeeting or Zoom. Since Zoom is a new tool for many people, here are some tips for participating effectively using this site.   Using Zoom for Video Conferencing For those of you unfamiliar with Zoom, Eric [...]

By |2020-03-26T10:40:15-06:00March 26th, 2020|0 Comments
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Positives of Using Social Media in the COVID-19 Era

I believe there are many positives of using social media in the COVID-19 era. Certainly, there are negatives to using social media in this era. Here are some that come to mind: Getting caught up in the blow-by-blow reports on the number of positive cases and deaths. Finding yourself annoyed when people post about the degree of responsiveness of local, state, and national authorities. Social media threads with people arguing about the projected impact of the virus. Inaccurate information about how to keep yourself and others from getting the virus. However, I’ve concluded that the positives of using social media [...]

By |2020-03-16T15:55:35-06:00March 16th, 2020|0 Comments
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