Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce has created 421 blog entries.

Tips for a Successful Video Shoot

Whether you are creating videos yourself or partnering with professionals, here’s some tips for a successful video shoot. Even before you start with the planning for your shoot, consult with others who’ve done video marketing.   Planning and Preparation Tips Start planning for the video shoot at least two months ahead of when you want have the shoot. Get the date on your calendar and on the calendar of the videographer. Meet with the videographer to scope out what kinds of videos will be created. I’m very grateful to be collaborating with my long-time videographer Erica Jaffe of Staccato Productions. [...]

By |2023-05-03T19:42:25-06:00May 3rd, 2023|0 Comments
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Benefits of Enabling Creator Mode on Your LinkedIn Profile

Have you been wondering about the benefits of enabling creator mode on your LinkedIn profile? My favorite features of creator mode are being able to add up to five search terms just below your profile headline and the ability to add a hyperlink to a website. According to LinkedIn: “Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.” There are many benefits of enabling creator mode, [...]

By |2023-04-20T21:29:18-06:00April 20th, 2023|0 Comments
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Using LinkedIn and Other Approaches for Building Relationships

I’ve been reflecting on using LinkedIn and other approaches for building relationships. Recently, Daniel Knight, CEO and “Chief Operating Unicorn” of Unicorn Universe, interviewed me on this topic. Use this link to access the recording of this interview, which was taped for the Unicorn Connector Show. Proven Strategies for Using LinkedIn to Build Relationships Prior to placing a phone call, sending an email or going into a meeting with someone, review their LinkedIn profile. Especially important areas to review are their profile headline, about section and experience section. Also, look to see where they have volunteered, projects they’ve done, and [...]

By |2023-04-13T16:54:43-06:00April 13th, 2023|0 Comments
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The Power of Recommendations on LinkedIn

Have you ever thought about the power of recommendations on LinkedIn? We all know the benefit of having positive Google reviews. Yet, recommendations on LinkedIn seem to be an afterthought for many people. A number of my clients – both business owners and job seekers - have no recommendations. Or if they have recommendations, the last one was given well over five years ago. Many people are reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful. Potential clients, referral partners and [...]

By |2023-03-30T21:39:22-06:00March 30th, 2023|0 Comments
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How a New Professional Headshot Can Impact Your Business

Have you considered how a new professional headshot can impact your business? Earlier this month, I got a new professional headshot, my first in nearly nine years. Since I was relatively happy with one that was taken back in 2014, I wasn’t motivated to get a new one. As I prepared to celebrate the 10th anniversary of my business, I decided it was time for a refresh of my look. Along with getting my logo revamped, I scheduled a photo shoot with professional photographer Kellie Henriksen. Her creativity in how she staged each photo, along with her warmth and friendliness, [...]

By |2023-03-22T21:01:04-06:00March 22nd, 2023|0 Comments
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Benefits of Being a Member of the Simplify Your Social Media Meetup Group

There are many benefits of being a member of the Simplify Your Social Media Meetup Group. I’d love to have you check out our group at our next meeting on Tuesday, March 14 at 1:30 p.m. Mountain Time. Lori Dubois of Marketing Troubadour (featured in the photo above) will present “Email Marketing: Dinosaur or Life Saver?” Here’s a link to RSVP. https://www.meetup.com/meetup-group-simplify-your-social-media/events/291566659/ Who is the Group For and What Happens at the Meetings? I created this Meetup group as a way to help business people learn more about social media. The people I find who most benefit from attending [...]

By |2023-03-09T21:17:51-07:00March 9th, 2023|0 Comments
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Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments
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There’s a Value in Sharing Posts Written by Others on LinkedIn

I believe there's a value in sharing posts written by others on LinkedIn, even though it's also important to write your own posts. First, doing so provides your connections with a wider variety of topics and perspectives than just yours. Then, by sharing material that your connections have found or written on LinkedIn, you strengthen your relationship with them. And, you expand your LinkedIn network as you connect with people whose material you are sharing.   Here’s a Recent Example I noticed that one of my connections, Michael Friend, has shared three of my recent posts to his LinkedIn connections. [...]

By |2020-04-29T21:31:14-06:00April 29th, 2020|0 Comments
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How Meetings Via Zoom Could Broaden Who Can Attend a Gathering

Have you thought about how meetings via Zoom could broaden who can attend a gathering? When our local groups and organizations only meet in person, it was impossible for folks outside the area to attend. Yet, now with so many meetings being held online, it is possible for others outside the local area to visit.   Two Recent Examples of Out of the Area Visitors to Toastmasters Clubs Last week, two of my Toastmasters clubs welcomed visitors from outside the Denver Metro area. Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide [...]

By |2020-04-21T21:31:36-06:00April 21st, 2020|0 Comments
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LinkedIn is Especially Valuable for Job Seekers Now

In the face of skyrocketing unemployment, LinkedIn is especially valuable for job seekers now. Effective use of LinkedIn can increase the likelihood of landing the job you want. Your profile and several other features can really help – if you use them to your best advantage.   Maximizing Your LinkedIn Profile as Job Seeker Photo. Be sure it’s an up-to-date head shot in which you are dressed as you would be for an interview. It may seem obvious, but there should be no other people in the photo, or any pets. Headline. Use key words from descriptions of the types [...]

By |2020-04-14T11:04:07-06:00April 14th, 2020|0 Comments
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