Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce has created 423 blog entries.

Brand Yourself on Your Personal Facebook Page

Do you brand yourself on your personal Facebook page? Whether you have a Facebook business page or not, branding yourself your personal page makes a lot of sense. Generally, I recommend that business owners create a business page. Having such a page increases your company’s search engine optimization (SEO). Also, you have access to many features that are not available on a personal page. In order to make the most of your personal page, conduct a quick audit. Determine if you have populated all the sections described below. Plus make sure that you have selected “public” as the audience for [...]

By |2019-01-15T23:38:10-07:00January 15th, 2019|0 Comments
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Use LinkedIn to Appreciate People’s Volunteer Contributions

Do you use LinkedIn to show your appreciation of people's volunteer contributions? One of the many reasons I like to use social media, especially LinkedIn, is that it’s a great tool for appreciating other people. It’s particularly appropriate to appreciate those who have impacted you.   Example of Someone Using LinkedIn to Appreciate Me Just recently, I led a training session for a dozen vice presidents of Membership of Toastmasters clubs in the Denver metro area. I did this training as a volunteer leader within the organization. (Toastmasters is an international organization that helps people improve their communication and leadership [...]

By |2019-01-07T21:24:05-07:00January 7th, 2019|0 Comments
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Change Your LinkedIn Profile and Your Settings to Help You Land a Job

If you are a job seeker using LinkedIn, there are specific ways that you can change your LinkedIn profile and your settings to help you land a job. This post focuses on seven important profile changes. It also describes five key setting adjustments. By applying my recommendations, you will improve your chances of finding the job they seek.   Seven Profile Improvements Update your photo. It’s critical to have a recent professional head shot. Add credentials after your last name. These can include a degree (MA, MBA, PhD) or a professional credential (CPA, JD, PMP). Use keywords hiring authorities are [...]

By |2018-12-18T08:00:23-07:00December 18th, 2018|0 Comments
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Spending a Little Time on LinkedIn Can Go a Long Way

One of the most common misconceptions about LinkedIn is that you need to spend a lot of time on it before it becomes useful. Contrary to that notion, I’ve found that spending as little as 15 minutes once or twice a week is enough for most people.   Five Quick Things to at Least Once a Week Review your pending invites and either accept or ignore them. A possible client or referral source could be inviting you to connect. If you aren’t sure if you want to connect with someone, click on Manage All. Then click on Message and send [...]

By |2018-12-09T22:27:56-07:00December 9th, 2018|0 Comments
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Facebook Friend Requests and Difficult Facebook Friends

Two common questions I get about Facebook relate to Facebook friend requests and dealing with difficult Facebook friends. Regarding friend requests, I suggest you create a set of criteria to help you determine whether to accept them. There could be times that you deviate, but if you have it, life becomes much simpler. As for difficult Facebook friends, there are several options of various levels of extremity.   How to Reduce the Number of Friend Requests You Receive Before I go into some possible criteria for accepting requests, I want to step back and talk about your settings. To cut [...]

By |2018-12-03T09:54:06-07:00December 3rd, 2018|0 Comments
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Using LinkedIn as an Attorney, Accountant, Financial Advisor, or a Related Professional

  There are special considerations when using LinkedIn as an Attorney, Accountant Financial Advisor, or a related professional. Are you one of these types of professionals? If so, keep in mind that you typically have a range of compliance requirements you need to comply with on social media. These requirements will vary by profession and even by companies within a profession. Often these requirements restrict some types of information what you can include in your LinkedIn profile. Also, when you want to post on LinkedIn, you will likely need to get the post approved by compliance. Some companies will also [...]

By |2018-11-28T19:01:36-07:00November 28th, 2018|0 Comments
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How to Effectively Narrow Your Searches on LinkedIn

Do you know how to effectively narrow your searches on LinkedIn? Business owners and sales professionals search LinkedIn for potential clients and referral partners. Job seekers search to learn about companies and those in charge of hiring for them. LinkedIn provides several filters that will help you to narrow any LinkedIn search. These are: years of experience, function, seniority level, company size and when joined (meaning when they joined LinkedIn.) There are other filters available only if you pay for either the Sales Navigator or LinkedIn Recruiter option. To help you get more specific results, use a Boolean search. The [...]

By |2018-11-12T21:45:41-07:00November 12th, 2018|0 Comments
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How to Achieve a Consistent Company Brand on LinkedIn

Do you know how to achieve a consistent company brand on LinkedIn? Although company management can’t dictate how an employee or contractor uses LinkedIn, they can provide useful guidelines. Recently, I worked with a Denver-area company on their brand consistency on Linked. Together, we developed a set of guidelines for everyone associated with the company to use on LinkedIn. Of course, guidelines of this type can also be applied to Facebook or other social media sites.   Suggestions for an Employee’s or Contractor’s LinkedIn Profile Employees or contractors should use the company-recommended background image. This image could have the company’s [...]

By |2018-11-05T08:48:33-07:00November 5th, 2018|0 Comments
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Use Facebook and LinkedIn to Recruit and Retain Employees

Nowadays there is a very low unemployment rate in the US and especially here in Colorado. This situation challenges employers to find creative ways to recruit and retain employees. Judicious use of Facebook and LinkedIn can give you that extra edge. Just recently, I did a social media training for the top leadership of a company on this very issue. Here are some of the ideas we came up with. Please note that nothing listed has any cost associated with it.   Use Facebook to Recruit and Retain Employees Post job openings on the company’s business page. Then ask current [...]

By |2018-10-31T21:50:14-06:00October 31st, 2018|0 Comments
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Use Facebook to Spread the Word About a Nonprofit

How often do you use book to Facebook to spread the word about a nonprofit? Many of us are involved with nonprofits, whether as employees, volunteers, or donors.   One Example: Warren Village Recently I was helping a new client, a job seeker, to better understand Facebook, especially its business pages. I asked her where she would like to work. She said, Warren Village, a Denver nonprofit. According to their mission statement on their Facebook Business page, “Warren Village exists so that low-income, single-parent families can achieve sustainable personal and economic self-sufficiency.” Here’s a link to their page: https://www.facebook.com/WarrenVillage/ As it [...]

By |2018-10-24T15:23:16-06:00October 24th, 2018|0 Comments
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