There are special considerations when using LinkedIn as an Attorney, Accountant Financial Advisor, or a related professional.

Are you one of these types of professionals? If so, keep in mind that you typically have a range of compliance requirements you need to comply with on social media.

These requirements will vary by profession and even by companies within a profession.

Often these requirements restrict some types of information what you can include in your LinkedIn profile. Also, when you want to post on LinkedIn, you will likely need to get the post approved by compliance. Some companies will also review items that you “like” or comment on.

Even with these considerations, there are many ways you can benefit from using LinkedIn. One approach that works well is to use life events as an opportunity to interact with your connections. Examples of these events include work anniversaries, new jobs, or a new leadership role in an organization. Check your LinkedIn notifications to get this information.

 

Showcase Yourself Through Your LinkedIn Profile

  • Emphasize your niche in your LinkedIn headline. Include search terms that relate to your niche and types of people you serve.
  • Use the first person when you write your summary. Because you are writing for a social site and not a website, it’s appropriate to be more personal.
  • In your summary, share your story of how you got into the type of professional you practice.
  • Include contact information to make it easy for people to reach you.
  • In your position for your professional practice, use language like your headline in your title. For the position description, take a resume type of approach in your language.

 

Enhance Your Professional Credibility Through Posts and Articles

  • Publish articles on LinkedIn that provide your perspectives on topics of interest to your clients.
  • Share blog posts from your website to LinkedIn via a post that has a link to the blog post.
  • Even if you don’t write blog posts, you can share short snippets of relevant information via posting on LinkedIn.
  • Have some of your posts include information on topics not related to your field yet still are of interest to your connections.
  • Strategically and selectively sharing information that others share on LinkedIn. These people could include your clients, referral partners, as well as influencers in your field.
  • Also, when you comment on what others share (or simply like or comment on), your comment is seen by others who are commenting.

 

Use LinkedIn’s Search Tools to Find More Clients and Referral Partners 

  • Use search filters, such as location and degree of connection (1st, 2nd, etc.) to help you narrow a search.
  • Reach out to shared connections when you find promising 2nd level connections. Ask one or more shared connection to do an email introduction for you.
  • Consider getting the premium level called Sales Navigator to get access to additional filters. These include years at a current position, years with the company, size of company, and more.

 

How About You?

Are you an attorney, accountant, financial advisor or related professional? If so, what approaches have worked well for you on LinkedIn?

 

About Joyce

Joyce Feustel helps people, especially those ages 45 and older, to become more effective and productive using social media, especially Facebook, LinkedIn, and Twitter.

She works with business owners, business development professionals, business consultants, job seekers, and more – ranging from entrepreneurs to people in large corporations. Find her at www.boomerssocialmediatutor.com.