LinkedIn

The Power of Recommendations on LinkedIn

Have you ever thought about the power of recommendations on LinkedIn? We all know the benefit of having positive Google reviews. Yet, recommendations on LinkedIn seem to be an afterthought for many people. A number of my clients – both business owners and job seekers - have no recommendations. Or if they have recommendations, the last one was given well over five years ago. Many people are reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful. Potential clients, referral partners and [...]

By |2023-03-30T21:39:22-06:00March 30th, 2023|0 Comments
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Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments
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Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments
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Ways to be Efficient with Your Time on LinkedIn

Are you looking for ways to be efficient with your time on LinkedIn? As we enter this new year, we often reassess the ways that we spend our time, including on social media. You may assume that you need to be on LinkedIn daily and spend a considerable amount of time on it. However, I believe that spending as little as 15 minutes on LinkedIn twice a week is enough for most people.  Five Things to Do at Least Once a Week  Review your pending invites and either accept or ignore them. A potential client or referral source could be [...]

By |2023-01-04T20:38:16-07:00January 4th, 2023|0 Comments
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Adding Sections to Your LinkedIn Profile – Tips for the Additional Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the third in a series of three posts on how to add sections to your profile. In the first of the three blog posts, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In the second of the three blog posts, I provided tips for how to approach the Recommended sections. Here’s [...]

By |2022-12-14T21:41:18-07:00December 14th, 2022|0 Comments
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Adding Sections to Your LinkedIn Profile – Tips for the Recommended Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the second in a series of three posts on how to add sections to your profile. In last week’s blog post, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In this week’s blog post, I provide tips for how to approach the Recommended sections. As a reminder, the place to start [...]

By |2022-12-08T21:54:44-07:00December 8th, 2022|0 Comments
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Tips for Younger People Who Use LinkedIn*

In 2022, I’ve provided over a dozen trainings in which I’ve offered multiple tips for younger people who use LinkedIn. In case you didn’t know, in order to be able to have a LinkedIn account, you must be at least 16 years old. As with other social media sites, you need to abide by the terms of service of LinkedIn. For example, you must use your real name, and you can have only one account on LinkedIn. Click here to learn more about LinkedIn’s terms of service.   Resources for Younger People Before creating a LinkedIn account, you might want [...]

By |2022-10-26T21:54:08-06:00October 26th, 2022|0 Comments
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How to Find Influencers in Your Field and Relate with Them on LinkedIn

Have you ever wondered how to find influencers in your field and relate with them on LinkedIn? I’ll start with the second part of this question – how to relate with influencers on LinkedIn. Sandra Long, a Linked author, trainer and consultant, wrote an excellent article on this topic. In her article, “Show Interest to Build Relationships Via Linked: 3 Successful Steps,” she systemically provides very practical tips. Although her advice is directed toward building relationships in general, it also applies to approaching influencers. She groups her tips into three sections: Check their LinkedIn profile Do additional digital research Engage [...]

By |2022-09-30T18:52:08-06:00September 30th, 2022|0 Comments
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Wondering Whether to Accept an Invite to Connect on LinkedIn?

Do you find yourself wondering whether to accept an invite to connect on LinkedIn? Developing criteria to guide you in this decision-making process can help you to streamline the time you put into it.   Deciding Who to Connect with on LinkedIn Everyone takes a slightly different approach regarding accepting LinkedIn invites. In general, I advise my clients to be selective about whom they connect with on LinkedIn. Here are some examples of criteria you can apply to this process: There’s a potential for a business relationship with this person. Or, if you are a job seeker, this person might [...]

By |2022-09-21T19:44:46-06:00September 21st, 2022|0 Comments
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