LinkedIn

The Impact of Words of Appreciation

Have you wondered how the impact of words of appreciation can reverberate throughout your circle and beyond? Last week, I provided a complimentary LinkedIn session to Eric Moore, a 24-year-old college student whom I met early this year. He’s from Liberia and goes to college in New Delhi, Delhi, India. We connected when he inquired about joining one of my Toastmasters clubs. It has a hybrid format and meets on a Saturday at a time that fit his schedule. Toastmasters is an organization through which you can improve your communications and leadership skills. As it happened, it didn’t work out [...]

By |2023-07-19T20:36:08-06:00July 19th, 2023|0 Comments

Why Should Business Owners Use LinkedIn?

Why Should Business Owners Use LinkedIn? Since LinkedIn is often associated with getting a job, people sometimes ask me why should business owners use LinkedIn. In the 10 years that I’ve been providing LinkedIn tutoring and training, I’ve reflected on this question many times. Most business owners can see the point of having a profile on LinkedIn that represents them well. However, some of them are puzzled about what you would do on LinkedIn beyond having the profile. Benefits to Business Owners of Using LinkedIn   Showcase your brand. Key parts of your profile for showcasing your brand include the [...]

By |2023-06-21T19:51:38-06:00June 21st, 2023|0 Comments

Show Off Your Skills on LinkedIn

Did you know that LinkedIn now gives you more opportunities to show off your skills? The most recent place to add your skills can be found in the About section. You can also add skills to each position description in your Experience section and to each listing in the Projects section.   Why Add Skills to Different Parts of the LinkedIn Profile? Whether you are a job seeker or a business owner, your skills are an essential part of what you offer. In her article Updating Your Profile on LinkedIn: Skills You Should (and Shouldn’t) Add, Zoe Kaplan covers: Why [...]

By |2023-05-18T21:56:32-06:00May 18th, 2023|0 Comments

Benefits of Enabling Creator Mode on Your LinkedIn Profile

Have you been wondering about the benefits of enabling creator mode on your LinkedIn profile? My favorite features of creator mode are being able to add up to five search terms just below your profile headline and the ability to add a hyperlink to a website. According to LinkedIn: “Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.” There are many benefits of enabling creator mode, [...]

By |2023-04-20T21:29:18-06:00April 20th, 2023|0 Comments

Using LinkedIn and Other Approaches for Building Relationships

I’ve been reflecting on using LinkedIn and other approaches for building relationships. Recently, Daniel Knight, CEO and “Chief Operating Unicorn” of Unicorn Universe, interviewed me on this topic. Use this link to access the recording of this interview, which was taped for the Unicorn Connector Show. Proven Strategies for Using LinkedIn to Build Relationships Prior to placing a phone call, sending an email or going into a meeting with someone, review their LinkedIn profile. Especially important areas to review are their profile headline, about section and experience section. Also, look to see where they have volunteered, projects they’ve done, and [...]

By |2023-04-13T16:54:43-06:00April 13th, 2023|0 Comments

The Power of Recommendations on LinkedIn

Have you ever thought about the power of recommendations on LinkedIn? We all know the benefit of having positive Google reviews. Yet, recommendations on LinkedIn seem to be an afterthought for many people. A number of my clients – both business owners and job seekers - have no recommendations. Or if they have recommendations, the last one was given well over five years ago. Many people are reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful. Potential clients, referral partners and [...]

By |2023-03-30T21:39:22-06:00March 30th, 2023|0 Comments

Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments

Ways to be Efficient with Your Time on LinkedIn

Are you looking for ways to be efficient with your time on LinkedIn? As we enter this new year, we often reassess the ways that we spend our time, including on social media. You may assume that you need to be on LinkedIn daily and spend a considerable amount of time on it. However, I believe that spending as little as 15 minutes on LinkedIn twice a week is enough for most people.  Five Things to Do at Least Once a Week  Review your pending invites and either accept or ignore them. A potential client or referral source could be [...]

By |2023-01-04T20:38:16-07:00January 4th, 2023|0 Comments

Adding Sections to Your LinkedIn Profile – Tips for the Additional Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the third in a series of three posts on how to add sections to your profile. In the first of the three blog posts, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In the second of the three blog posts, I provided tips for how to approach the Recommended sections. Here’s [...]

By |2022-12-14T21:41:18-07:00December 14th, 2022|0 Comments

Adding Sections to Your LinkedIn Profile – Tips for the Recommended Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the second in a series of three posts on how to add sections to your profile. In last week’s blog post, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In this week’s blog post, I provide tips for how to approach the Recommended sections. As a reminder, the place to start [...]

By |2022-12-08T21:54:44-07:00December 8th, 2022|0 Comments
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