Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

Up Your Game on LinkedIn in 2024

I challenge you to up your game on LinkedIn in 2024. As for me, at a minimum, I commit to posting more often on my company page, taking more advantage of the features of Sales Navigator, and publishing a monthly newsletter through LinkedIn.   Make More Use of My Company Page Do you have a company page for your business on LinkedIn? Even if you have a one-person business, there’s value in having a company page. One of the benefits of having this page is that creating it and posting to it will increase your company’s SEO. The article “How [...]

By |2024-01-04T22:00:06-07:00January 4th, 2024|0 Comments
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How Your Brand Comes Across on LinkedIn

Have you ever thought about how your brand comes across on LinkedIn? How you describe yourself in your LinkedIn profile is a key part of your brand. The items you choose to post about and the comments you make on the posts of others also reflect your brand. In a few days, I’ll attend an event with 25 speakers, including me. There are five speakers in each time slot and five rounds of sessions. That means I can select four other sessions to attend along with my own. I want to experience sessions from speakers whose brand resonates with [...]

By |2023-10-26T21:05:43-06:00October 26th, 2023|0 Comments
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Share Your Interests and Values on LinkedIn

Do you share your interests and values on LinkedIn? You may find that the business-oriented culture of LinkedIn doesn’t lend itself to sharing your interests and values. Yet, there are many ways you can use LinkedIn to show folks that you are more than what you do for a living. Whether you are a job seeker, a business owner, or a business development professional – you can benefit by sharing your personal side. You could add sections to your LinkedIn profile that relate to your interests, such as your participation in volunteer activities. Also, you can vary your posts to [...]

By |2023-10-19T20:23:10-06:00October 19th, 2023|0 Comments
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Use LinkedIn to Grow Your Membership Organization

There are many ways you can use LinkedIn to grow your membership organization. These organizations can range from service clubs, like Rotary or Kiwanis, to professional associations to community organizations, like Toastmasters. Recently, I helped Nancy Winston (pictured above), a Toastmaster for over 40 years and a retired educator, to start using LinkedIn. Quoting from the Toastmasters International website: “Toastmasters International is a nonprofit educational organization that builds confidence and teaches public speaking skills through a worldwide network of clubs that meet online and in person. In a supportive community or corporate environment, members prepare and deliver speeches, respond to [...]

By |2023-10-05T08:24:32-06:00October 5th, 2023|0 Comments
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How to Use LinkedIn When Making Introductions

Have you ever wondered how to use LinkedIn when making introductions? In this blog post, I will describe how to use LinkedIn messaging to make introductions between two people. Plus, I will provide tips for using information from LinkedIn profiles when making introductions.   Process of Using LinkedIn Messaging to Make Introductions To introduce two people using LinkedIn’s messaging function, click on the messaging icon in the menu bar. Type the names of the two people you are introducing in the space where it says “type a name or multiple names.” Then create your message introducing the two people. You [...]

By |2023-08-03T20:58:41-06:00August 3rd, 2023|0 Comments
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The Impact of Words of Appreciation

Have you wondered how the impact of words of appreciation can reverberate throughout your circle and beyond? Last week, I provided a complimentary LinkedIn session to Eric Moore, a 24-year-old college student whom I met early this year. He’s from Liberia and goes to college in New Delhi, Delhi, India. We connected when he inquired about joining one of my Toastmasters clubs. It has a hybrid format and meets on a Saturday at a time that fit his schedule. Toastmasters is an organization through which you can improve your communications and leadership skills. As it happened, it didn’t work out [...]

By |2023-07-19T20:36:08-06:00July 19th, 2023|0 Comments
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Why Should Business Owners Use LinkedIn?

Why Should Business Owners Use LinkedIn? Since LinkedIn is often associated with getting a job, people sometimes ask me why should business owners use LinkedIn. In the 10 years that I’ve been providing LinkedIn tutoring and training, I’ve reflected on this question many times. Most business owners can see the point of having a profile on LinkedIn that represents them well. However, some of them are puzzled about what you would do on LinkedIn beyond having the profile. Benefits to Business Owners of Using LinkedIn   Showcase your brand. Key parts of your profile for showcasing your brand include the [...]

By |2023-06-21T19:51:38-06:00June 21st, 2023|0 Comments
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Show Off Your Skills on LinkedIn

Did you know that LinkedIn now gives you more opportunities to show off your skills? The most recent place to add your skills can be found in the About section. You can also add skills to each position description in your Experience section and to each listing in the Projects section.   Why Add Skills to Different Parts of the LinkedIn Profile? Whether you are a job seeker or a business owner, your skills are an essential part of what you offer. In her article Updating Your Profile on LinkedIn: Skills You Should (and Shouldn’t) Add, Zoe Kaplan covers: Why [...]

By |2023-05-18T21:56:32-06:00May 18th, 2023|0 Comments
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Benefits of Enabling Creator Mode on Your LinkedIn Profile

Have you been wondering about the benefits of enabling creator mode on your LinkedIn profile? My favorite features of creator mode are being able to add up to five search terms just below your profile headline and the ability to add a hyperlink to a website. According to LinkedIn: “Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.” There are many benefits of enabling creator mode, [...]

By |2023-04-20T21:29:18-06:00April 20th, 2023|0 Comments
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Using LinkedIn and Other Approaches for Building Relationships

I’ve been reflecting on using LinkedIn and other approaches for building relationships. Recently, Daniel Knight, CEO and “Chief Operating Unicorn” of Unicorn Universe, interviewed me on this topic. Use this link to access the recording of this interview, which was taped for the Unicorn Connector Show. Proven Strategies for Using LinkedIn to Build Relationships Prior to placing a phone call, sending an email or going into a meeting with someone, review their LinkedIn profile. Especially important areas to review are their profile headline, about section and experience section. Also, look to see where they have volunteered, projects they’ve done, and [...]

By |2023-04-13T16:54:43-06:00April 13th, 2023|0 Comments
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