Have you ever thought about how your brand comes across on LinkedIn?

How you describe yourself in your LinkedIn profile is a key part of your brand. The items you choose to post about and the comments you make on the posts of others also reflect your brand.

In a few days, I’ll attend an event with 25 speakers, including me. There are five speakers in each time slot and five rounds of sessions. That means I can select four other sessions to attend along with my own. I want to experience sessions from speakers whose brand resonates with me.

Tonight, I reviewed the LinkedIn profiles of speakers whose session titles intrigued me. Based on what I found in their profiles, I’ve selected the speakers I most want to learn from.

Here are the primary criteria I used when making my selection:

  • The speakers I selected had photos that truly captured their personalities and came across in a vibrant manner.
  • Their profile headlines clearly depicted their values and styles. The headlines were understandable and easy to follow, and I liked it when they used a tagline.
  • There were at least a handful of shared connections of people I highly regard. In many ways, we are who we associate with.
  • There was at least one post or repost about the event in their Activity section. As a speaker at an event, I believe it’s our responsibility to help promote the event.
  • They referenced their involvement with the sponsoring organization at least once in their profile. Some places in their profile where I found this reference included the About, Experience, Volunteering, and Organizations sections.
  • They shared ways in which they give back to their community – both personally and professionally.
  • They had at least one recommendation related to the topic they will discuss at the event.

If you present at professional, community and business events, is your LinkedIn profile consistent with what you present about?

Does your brand come across clearly in your profile and your activity on LinkedIn?

About Joyce

Joyce Feustel helps people, especially those 55 and older, to be more effective using social media, with a special focus on LinkedIn and Facebook. She works with business owners, business development professionals, job seekers, consultants, and more. Find her at www.boomerssocialmediatutor.com.