Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Hats Off to Marie Leslie

Hats off to Marie Leslie – one of my dearest business colleagues. She and her husband are relocating soon from the Denver area to South Carolina. Recently, she and I had lunch, and I was so glad to get one more in-person visit with her before her big move. That’s when we had the photo taken that’s at the top of this blog post. Do you take the time to let your business colleagues know how much they mean to you? Too often, we take these folks for granted and don’t publicly honor them as much as we could. So, [...]

By |2023-05-11T20:39:03-06:00May 11th, 2023|0 Comments
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Tips for a Successful Video Shoot

Whether you are creating videos yourself or partnering with professionals, here’s some tips for a successful video shoot. Even before you start with the planning for your shoot, consult with others who’ve done video marketing.   Planning and Preparation Tips Start planning for the video shoot at least two months ahead of when you want have the shoot. Get the date on your calendar and on the calendar of the videographer. Meet with the videographer to scope out what kinds of videos will be created. I’m very grateful to be collaborating with my long-time videographer Erica Jaffe of Staccato Productions. [...]

By |2023-05-03T19:42:25-06:00May 3rd, 2023|0 Comments
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Benefits of Enabling Creator Mode on Your LinkedIn Profile

Have you been wondering about the benefits of enabling creator mode on your LinkedIn profile? My favorite features of creator mode are being able to add up to five search terms just below your profile headline and the ability to add a hyperlink to a website. According to LinkedIn: “Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.” There are many benefits of enabling creator mode, [...]

By |2023-04-20T21:29:18-06:00April 20th, 2023|0 Comments
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Using LinkedIn and Other Approaches for Building Relationships

I’ve been reflecting on using LinkedIn and other approaches for building relationships. Recently, Daniel Knight, CEO and “Chief Operating Unicorn” of Unicorn Universe, interviewed me on this topic. Use this link to access the recording of this interview, which was taped for the Unicorn Connector Show. Proven Strategies for Using LinkedIn to Build Relationships Prior to placing a phone call, sending an email or going into a meeting with someone, review their LinkedIn profile. Especially important areas to review are their profile headline, about section and experience section. Also, look to see where they have volunteered, projects they’ve done, and [...]

By |2023-04-13T16:54:43-06:00April 13th, 2023|0 Comments
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The Power of Recommendations on LinkedIn

Have you ever thought about the power of recommendations on LinkedIn? We all know the benefit of having positive Google reviews. Yet, recommendations on LinkedIn seem to be an afterthought for many people. A number of my clients – both business owners and job seekers - have no recommendations. Or if they have recommendations, the last one was given well over five years ago. Many people are reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful. Potential clients, referral partners and [...]

By |2023-03-30T21:39:22-06:00March 30th, 2023|0 Comments
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How a New Professional Headshot Can Impact Your Business

Have you considered how a new professional headshot can impact your business? Earlier this month, I got a new professional headshot, my first in nearly nine years. Since I was relatively happy with one that was taken back in 2014, I wasn’t motivated to get a new one. As I prepared to celebrate the 10th anniversary of my business, I decided it was time for a refresh of my look. Along with getting my logo revamped, I scheduled a photo shoot with professional photographer Kellie Henriksen. Her creativity in how she staged each photo, along with her warmth and friendliness, [...]

By |2023-03-22T21:01:04-06:00March 22nd, 2023|0 Comments
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Benefits of Being a Member of the Simplify Your Social Media Meetup Group

There are many benefits of being a member of the Simplify Your Social Media Meetup Group. I’d love to have you check out our group at our next meeting on Tuesday, March 14 at 1:30 p.m. Mountain Time. Lori Dubois of Marketing Troubadour (featured in the photo above) will present “Email Marketing: Dinosaur or Life Saver?” Here’s a link to RSVP. https://www.meetup.com/meetup-group-simplify-your-social-media/events/291566659/ Who is the Group For and What Happens at the Meetings? I created this Meetup group as a way to help business people learn more about social media. The people I find who most benefit from attending [...]

By |2023-03-09T21:17:51-07:00March 9th, 2023|0 Comments
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Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments
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What Contributes to the Success of a Business Networking Group?

Have you ever wondered what contributes to the success of a business networking group? I’ve asked myself that question on many occasions over the nearly 10 years since I went full-time with my business. I’ve asked it as a leader of several different business networking groups. And I’ve asked it whenever I explore the possibility of joining a new group. A couple months ago, I wrote a blog post on this topic. That post was written as I was deciding whether to join a new group and whether to leave an existing group. Here’s what I wrote then: When [...]

By |2023-01-18T21:49:49-07:00January 18th, 2023|0 Comments
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Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments
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