Boomers' Blog

Using LinkedIn and Other Approaches for Building Relationships

I’ve been reflecting on using LinkedIn and other approaches for building relationships. Recently, Daniel Knight, CEO and “Chief Operating Unicorn” of Unicorn Universe, interviewed me on this topic. Use this link to access the recording of this interview, which was taped for the Unicorn Connector Show. Proven Strategies for Using LinkedIn to Build Relationships Prior to placing a phone call, sending an email or going into a meeting with someone, review their LinkedIn profile. Especially important areas to review are their profile headline, about section and experience section. Also, look to see where they have volunteered, projects they’ve done, and [...]

By |2023-04-13T16:54:43-06:00April 13th, 2023|0 Comments
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The Power of Recommendations on LinkedIn

Have you ever thought about the power of recommendations on LinkedIn? We all know the benefit of having positive Google reviews. Yet, recommendations on LinkedIn seem to be an afterthought for many people. A number of my clients – both business owners and job seekers - have no recommendations. Or if they have recommendations, the last one was given well over five years ago. Many people are reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful. Potential clients, referral partners and [...]

By |2023-03-30T21:39:22-06:00March 30th, 2023|0 Comments
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How a New Professional Headshot Can Impact Your Business

Have you considered how a new professional headshot can impact your business? Earlier this month, I got a new professional headshot, my first in nearly nine years. Since I was relatively happy with one that was taken back in 2014, I wasn’t motivated to get a new one. As I prepared to celebrate the 10th anniversary of my business, I decided it was time for a refresh of my look. Along with getting my logo revamped, I scheduled a photo shoot with professional photographer Kellie Henriksen. Her creativity in how she staged each photo, along with her warmth and friendliness, [...]

By |2023-03-22T21:01:04-06:00March 22nd, 2023|0 Comments
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Benefits of Being a Member of the Simplify Your Social Media Meetup Group

There are many benefits of being a member of the Simplify Your Social Media Meetup Group. I’d love to have you check out our group at our next meeting on Tuesday, March 14 at 1:30 p.m. Mountain Time. Lori Dubois of Marketing Troubadour (featured in the photo above) will present “Email Marketing: Dinosaur or Life Saver?” Here’s a link to RSVP. https://www.meetup.com/meetup-group-simplify-your-social-media/events/291566659/ Who is the Group For and What Happens at the Meetings? I created this Meetup group as a way to help business people learn more about social media. The people I find who most benefit from attending [...]

By |2023-03-09T21:17:51-07:00March 9th, 2023|0 Comments
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Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments
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What Contributes to the Success of a Business Networking Group?

Have you ever wondered what contributes to the success of a business networking group? I’ve asked myself that question on many occasions over the nearly 10 years since I went full-time with my business. I’ve asked it as a leader of several different business networking groups. And I’ve asked it whenever I explore the possibility of joining a new group. A couple months ago, I wrote a blog post on this topic. That post was written as I was deciding whether to join a new group and whether to leave an existing group. Here’s what I wrote then: When [...]

By |2023-01-18T21:49:49-07:00January 18th, 2023|0 Comments
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Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments
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Ways to be Efficient with Your Time on LinkedIn

Are you looking for ways to be efficient with your time on LinkedIn? As we enter this new year, we often reassess the ways that we spend our time, including on social media. You may assume that you need to be on LinkedIn daily and spend a considerable amount of time on it. However, I believe that spending as little as 15 minutes on LinkedIn twice a week is enough for most people.  Five Things to Do at Least Once a Week  Review your pending invites and either accept or ignore them. A potential client or referral source could be [...]

By |2023-01-04T20:38:16-07:00January 4th, 2023|0 Comments
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Adding Sections to Your LinkedIn Profile – Tips for the Additional Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the third in a series of three posts on how to add sections to your profile. In the first of the three blog posts, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In the second of the three blog posts, I provided tips for how to approach the Recommended sections. Here’s [...]

By |2022-12-14T21:41:18-07:00December 14th, 2022|0 Comments
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Adding Sections to Your LinkedIn Profile – Tips for the Recommended Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the second in a series of three posts on how to add sections to your profile. In last week’s blog post, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In this week’s blog post, I provide tips for how to approach the Recommended sections. As a reminder, the place to start [...]

By |2022-12-08T21:54:44-07:00December 8th, 2022|0 Comments
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