Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Use Facebook and LinkedIn to Recruit and Retain Employees

Nowadays there is a very low unemployment rate in the US and especially here in Colorado. This situation challenges employers to find creative ways to recruit and retain employees. Judicious use of Facebook and LinkedIn can give you that extra edge. Just recently, I did a social media training for the top leadership of a company on this very issue. Here are some of the ideas we came up with. Please note that nothing listed has any cost associated with it.   Use Facebook to Recruit and Retain Employees Post job openings on the company’s business page. Then ask current [...]

By |2018-10-31T21:50:14-06:00October 31st, 2018|0 Comments
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Use Facebook to Spread the Word About a Nonprofit

How often do you use book to Facebook to spread the word about a nonprofit? Many of us are involved with nonprofits, whether as employees, volunteers, or donors.   One Example: Warren Village Recently I was helping a new client, a job seeker, to better understand Facebook, especially its business pages. I asked her where she would like to work. She said, Warren Village, a Denver nonprofit. According to their mission statement on their Facebook Business page, “Warren Village exists so that low-income, single-parent families can achieve sustainable personal and economic self-sufficiency.” Here’s a link to their page: https://www.facebook.com/WarrenVillage/ As it [...]

By |2018-10-24T15:23:16-06:00October 24th, 2018|0 Comments
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Use Facebook, LinkedIn, and E-Newsletters to Promote Events

Do you use Facebook, LinkedIn, and E-Newsletters to promote events? What good is an event if no one comes? Whether you are the sponsor or an enthusiastic attendee, digital tools can help you promote it. And, they can help keep the energy going after the event. Here are some suggestions for using Facebook, LinkedIn, and e-newsletters for event promotion.   Before the Event Alert people several weeks before with a “save the date” post. Be sure to include a link to the event, especially if there is an “early bird” rate. Also, write a brief description of the benefits of [...]

By |2018-10-16T16:22:54-06:00October 16th, 2018|0 Comments
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Protecting Your Security on Facebook

Are concerned with protecting your security on Facebook? Feeling secure while using your Facebook account is a top priority for everyone these days. Some people are even avoiding Facebook completely due to concerns over security.   General Considerations I’ve noticed that there seems to be a higher than usual number of people having their Facebook accounts hacked lately. So, I decided to rerun some security-related information I published earlier this year. More and more often, people are accessing Facebook from their mobile app rather than their computer. Yet, when dealing with security-related matters, such as changing your password, I suggest [...]

By |2018-10-07T19:18:11-06:00October 7th, 2018|0 Comments
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The Value of Sharing and Schmoozing on LinkedIn

Many people aren’t aware of the value of sharing and schmoozing on LinkedIn. Some people don’t realize the value of using these features of LinkedIn. Others might want to use them, but they don’t know how to do so. In case you haven’t heard of the word “schmooze,” it comes from the Yiddish word schmuesn which means “to chat.” Synonyms for schmooze are talk, converse, mingle, mix, hobnob, or network.   Why Some People Don’t Share on LinkedIn They don’t know it’s even an option to share something on LinkedIn. They don’t see the point of sharing. They don’t know [...]

By |2018-10-02T23:20:01-06:00October 2nd, 2018|0 Comments
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Keep Up with Messages Received on Facebook and LinkedIn

Do you make a point to keep up with messages received on Facebook and LinkedIn? This is one of the most important things to do if you want to get the most out of either of these sites. Some people will communicate with you through these rather than by sending an email. These folks may be clients, potential clients, and/or other business connections. You may very well lose out on opportunities with these folks if you miss their messages. The examples listed below all happened in the last month. They will help you to get an idea of the value [...]

By |2018-09-24T21:43:30-06:00September 24th, 2018|0 Comments
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Brand Yourself on Your Personal Facebook Page

Have you looked at all the ways you can brand yourself on your personal Facebook page? Whether you have a Facebook business page or not, include branded information in your personal part of Facebook too. In general, I recommend that business owners create a business page. Doing so helps increase your search engine optimization (SEO). You also have many features on your business page not available on your personal page. Yet, some people go into overwhelm when they think of managing a business page. Others choose to use their personal presence primarily for business purposes. Do an audit of your [...]

By |2018-09-10T10:29:24-06:00September 10th, 2018|0 Comments
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Use LinkedIn to Prospect for New Business Opportunities

Do you use LinkedIn to prospect for new business opportunities? Recently I showed a client relatively new to using LinkedIn some ways she could use it to prospect for more clients. She was thrilled, having never considered doing prospecting on LinkedIn before. When we were done, she told me she thinks that strategic and focused prospecting on LinkedIn will be a good use of her time. In fact, she decided to spend less time at networking events and groups and more time on LinkedIn. She raises an interesting point. Unless you find just the right fit in terms of networking [...]

By |2018-09-05T08:39:55-06:00September 5th, 2018|0 Comments
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Use LinkedIn to Reinforce Your Personal Brand

Do you use LinkedIn to reinforce your personal brand? I was asked to share some tips on this with the Strategic Trusted Advisors Roundtable: Denver at a recent meeting. STAR-Denver is an invitation-only group of advisors in the greater Denver metro area. Membership is principally reserved to those with more than seven years of professional, business, and/or advisory experience. Board approval is required for membership, and I am honored to be a member of this fine organization. After I shared these tips, I showed the group how its president, Anson Ross Thompson, was applying them in his LinkedIn profile. Some [...]

By |2018-08-21T23:27:05-06:00August 21st, 2018|0 Comments
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Use LinkedIn and Facebook to Get More Speaking Engagements

Do you use LinkedIn and Facebook to get more speaking engagements? Many people grow their businesses through speaking on topics that relate to their expertise. Sometimes they are paid for these engagements, and other times they do them solely for the exposure. Effective use of LinkedIn and Facebook can help you secure more speaking opportunities. Plus, you can use these sites to invite people to hear you speak. Remember to put up a post on your business page about the event well in advance so people can plan to attend. Then, post after the event with photos and videos and [...]

By |2018-08-14T16:12:34-06:00August 14th, 2018|0 Comments
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