marketing

How a New Professional Headshot Can Impact Your Business

Have you considered how a new professional headshot can impact your business? Earlier this month, I got a new professional headshot, my first in nearly nine years. Since I was relatively happy with one that was taken back in 2014, I wasn’t motivated to get a new one. As I prepared to celebrate the 10th anniversary of my business, I decided it was time for a refresh of my look. Along with getting my logo revamped, I scheduled a photo shoot with professional photographer Kellie Henriksen. Her creativity in how she staged each photo, along with her warmth and friendliness, [...]

By |2023-03-22T21:01:04-06:00March 22nd, 2023|0 Comments
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Creating Articles That Tie to Your Social Media Presentations

By creating articles that tie to your social media presentations, you can promote upcoming talks on social media. Such articles can also be a great way to introduce yourself to niched groups of business people.   Examples of Recent Articles I Wrote In the past few weeks, I’ve had two articles published. “Safe fun for older adults on Facebook,” was published in several newspapers serving readers in small communities near Denver. The other article, “Three Best Practices for Using LinkedIn,” appeared in the Fourth Quarter Issue of The MHEDA Journal. Readers of this journal are members of the Material Handling [...]

By |2020-11-11T21:41:37-07:00November 11th, 2020|0 Comments
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Why It Makes Sense for Your Business to Do Video Marketing

Have you thought about why it makes sense for your business to do video marketing? Using this type of marketing promotes you and your brand in numerous ways. I’ve been using videos as part of my marketing for several years. Just recently, I collaborated with Mainstream Video Production to create four new videos. Getting back into doing more video marketing prompted me to write this post. Here are links to those videos: Why Engage Joyce Feustel as Your Social Media Trainer Facebook Business Pages and Facebook Groups How to Make Your LinkedIn Profile More Robust Nurturing and Leveraging Your LinkedIn [...]

By |2019-03-13T17:53:33-06:00March 13th, 2019|0 Comments
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Celebrate Your Business Milestones on Social Media

It’s important to celebrate your own business milestones on social media. Too often people avoid this because they don’t want to come across as boastful or overly self-promoting. While you shouldn’t post one brag after another, what I have found is that selectively sharing special milestones gives folks a chance to thank and honor you.   Some Business Milestones to Celebrate Anniversary of the Creation of Your Business. Recently, I celebrated the fourth anniversary of my company with posts on Facebook and LinkedIn. The responses were so heartwarming. Technically, Boomers Social Media Tutors began in October, 2010, when I created [...]

By |2017-03-23T16:11:21-06:00March 20th, 2017|0 Comments
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Your Professional Photo Enhances Your Personal Brand

Does your professional photo represent you well? Remember, your photo is one of the most important elements of your personal brand. I am frequently disappointed with both the quality of the profile photos I find on LinkedIn and other social sites. Too often these photos show the person in a casual environment, sometimes with family members and friends. At times, the way the person looks in the photo is not the way they show up in real life. Sometimes people use a variety of photos across their social sites, website, and other online environments. The better approach is to use the same photo on all sites (except [...]

By |2016-10-26T23:28:03-06:00September 14th, 2016|0 Comments
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Facebook Co-Marketing

Are you using your Facebook Business Page to help promote other businesses? There are plenty of ways to do this, and here are two of them: Like the pages of other businesses Share posts from other businesses pages on your business page.   Like the Pages of Other Businesses Check out the “Liked by this Page” section of a business page that you follow. Up to three business pages may appear there. How did that happen? Simple, the business page of another business “liked” that page. Here’s how you can do it too. Search for a specific business page and [...]

By |2016-07-11T23:12:34-06:00July 11th, 2016|0 Comments
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LinkedIn Recommendations Should Reflect Your Brand

The ability to get and receive recommendations is one of the best features on LinkedIn. Recommendations provide a way for potential clients and referral partners as well as hiring authorities to learn about your character, your achievements, and the ways in which you provided value to those you served. Recommendations are far more important than simply having some of your skills be endorsed. Endorsing a LinkedIn connection for a skill takes very little effort and is often done quite casually. On the other hand, when people write a recommendation, they typically put some thought into what they say about you [...]

By |2016-06-08T22:28:35-06:00June 8th, 2016|0 Comments
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What I Learned From Mainstream Video Production

“I watched your video before contacting you. It helped me know I needed your services.” Recently I have been happy to hear those phrases from two separate people who found me via the internet. We’ve known for several years that video is the medium a lot of people prefer, yet many of us have been reluctant to embrace video marketing. Not me! I’ve been collaborating with the fine folks at Mainstream Video Marketing and have been delighted with the results we have achieved. Their awesome team includes Founder Beth Klepper, Freelance Videographer and Owner of Staccato Productions Erica Jaffe, Director [...]

By |2016-05-15T23:15:33-06:00May 15th, 2016|2 Comments
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