Successful Self-Employment Tips at an Un-Job Fair

One of my favorite events of the year is the Un-Job Fair, sponsored by the Colorado Free University and held at their facility in east Denver on a Saturday in late May. Entrepreneurs come from all over the greater Denver metro area to discover ways to enhance their self-employment success. Space doesn’t permit me to elaborate on what I learned from each presenter this year, so I have highlighted some of the tips from three: Tamara Kleinberg, Brad Friedman, and Deborah Flomberg.

 

Tamara Kleinberg: Founder of The Shuuk, a Testing Ground for Cool New Ideas

• Give yourself permission to be creative and innovative.
• Listen to what your potential customers are saying.
• Follow the Four P’s of Entrepreneurship.
  • Passion: Find your passion and express it.
  • Product: Determine how you deliver your product or service to the world.
  • Personality: How do you stand out? How do you make your product or service unique?
  • Push: How do you get information about your product or service out to potential customers?

Learn more about Tamara and her products and services at: www.theshuuk.com

 

Brad Friedman: President of The Friedman Group, Inbound & Social Media Strategy Development and Implementation

• LinkedIn is your personal Digital Footprint; use it to tell people about what you do and what differentiates you from others.
• Always start with building out your profile, and be sure to have a professional looking photo.
• Take advantage of the search tools available within LinkedIn to build your network, then use it to find referral sources and prospects.
• Engage with others on LinkedIn;  get involved with LinkedIn groups in your industry and/or geographic area.
• Keep in mind that people do business with those they consider trustworthy and credible, and LinkedIn is one of the best platforms to build both of those things.

Learn more about Brad and his products and services at: http://friedmansocialmedia.com/

 

Deborah Flomberg: Freelance Marketing Manager at DenverMind Media

• Remember SEO (Search Engine Optimization) when writing descriptions of your YouTube videos.
• Tell a story with your video, don’t sell a product. Make your video interesting on its own..
• Include customer videos on your YouTube channel to help build engagement with your channel.
• Consistently create content and add it to your channel to keep it fresh and interesting.
• Sound quality is key!
• Leverage your YouTube channel via social media: blog it, tweet it, post it.
• Use a colon in the name of your video – it helps in a Google search.

See some samples of Deborah’s work at: http://www.equinoxtheatredenver.com/

 

How About You?

If you are an entrepreneur, what tips would you offer someone about to launch a business or someone relatively new to being a business owner? How have you used LinkedIn and YouTube to help build your business?

 

About Joyce

Joyce Feustel helps people, especially those age 50 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.

She works with business owners, nonprofit organizations, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.