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Do you customize your LinkedIn Profile Headline? When people search you, the first things they see are your name, your photo, and your profile headline. Having a customized headline is a terrific way to enhance your professional brand. Many people aren’t aware the default headline in a LinkedIn profile is their current job title and company. In some cases, it makes sense to use this default. However, if you are a business owner or a job seeker, you will benefit by crafting a headline that is tailored to you. By taking this approach, you differentiate yourself from your competition.   [...]

Have you thought about how important it is to spotlight your strengths in your LinkedIn summary? Yet, you may have hesitated about doing this, as you wonder which strengths to include. If you’re a job seeker, you might choose to vary the strengths depending on the types of jobs you are pursuing. As a business owner, you may want to expand upon the strengths you list if the services or products you provide change.   Discover Your Top Strengths Through the Clifton StrengthsFinder I have found the Clifton StrengthsFinder a helpful tool for discovering and/or validating personal strengths. Psychologist Donald [...]

This blog post: Meetup Groups: the what, how and why addresses many aspects of Meetup groups. Many people attend Meetup groups, yet they don’t really know how Meetup works.   What is Meetup and How Did It Get Started? According to Meetup’s Facebook business page: “Meetup is the world's largest network of self-organized clubs and community groups. We make it easy for anyone to organize their own local group, or find one of the thousands already meeting face-to-face.” Scott Heiferman, Matt Meeker, and Brendan McGovern launched Meetup in June 2002 in New York City. They created Meetup after seeing the [...]

What are your thoughts on the question of LinkedIn profile updates – make them public or not? Many of my clients tell me that they don’t want their connections to see the changes they’re making in their profile. There are plenty of reasons not to let your connections see these changes. Then again, there can be value in letting your connections know when you make an update to your profile. Typically, I don’t make my profile updates public. However, recently I added a volunteer leadership role in my Toastmasters club to my profile. For several reasons, I decided to allow [...]

Do you have a preference about how you like to learn about social media? Do you like group classes? Private tutoring? What about webinars? When I first started my business, one-on-one tutoring was the main way I helped people learn about using social media. Within the first year, I started offering training to groups. This year, I started offering both free and paid webinars. As I reflect on the evolving nature of my business offerings, it occurs to me that for some people, one modality is best. For others, a mix of two is better. And there are times when [...]