Be sure to be consistent in your profile info across all your social media sites.

In other words, does the About section of all the sites you use for business read similarly? Does your LinkedIn summary resemble the Our Story section on your Facebook business page?

Beyond the text you use, are you using the same profile photo and background picture? This type of consistency helps reinforce your brand.

Periodically do an audit of your profiles to update information that may have changed. And check for consistency.

Here are some tips for these sections, including character limits.

 

Facebook

  • About section (accessed from the About tab) has a 255-character limit. Use key words. Be succinct.
  • Our Story section (also accessed from the About tab, on the right side of the page with a photo and headline you can select) doesn’t seem to have a character limit. Mine is currently just over 1,800 characters, but yours doesn’t need to be that long.
    • Include some company background.
    • Focus mainly on you in the context of your business.
    • List your services and/or products.
    • Include your contact info and website.
    • Use short sentences and paragraphs, as well as bulleted lists.
    • Make it consistent with the Summary section of your LinkedIn profile.

 

Instagram Profile

  • Stay within the limit of 150 characters.
  • Consider using hashtags for searchable terms.
  • Make it consistent with the About section on Facebook, Twitter, and Pinterest and with your Headline on LinkedIn

 

LinkedIn

  • Headline
    • Keep it within the 120-character limit, unless you update it via the mobile app. In that case there is a 220-character limit.
    • Business owners: use your company tag line and include key words.
    • Separate words and phrases with the pipe key (Hold down the Shift and the key above the Enter key).
    • Make it consistent with the About section on Facebook, Twitter, and Pinterest.
  • Summary
    • Stay within the 2,000-character limit.
    • Include a bit of company background.
    • Business owners: focus mainly on you in the context of your business.
    • List your services and/or products.
    • Use short sentences and paragraphs, as well as bulleted lists.
    • Include your contact info and website.
    • Use short sentences and paragraphs, as well as bulleted lists.
    • Make it consistent with the Our Story section of your Facebook business page.

 

Pinterest Profile

  • Stay within the 160 character limit.
  • Consider using hashtags for searchable terms
  • Make it consistent with About section on Facebook, Instagram, and Twitter, and with Linkedin Headline

 

Twitter Profile

  • Stay within the 160 character limit.
  • Consider using hashtags for searchable terms.
  • Make it consistent with About section on Facebook, Instagram, and Pinterest, and with LinkedIn Headline.

 

Meetup Profile*

  • Stay within the 250 character limit.
  • Consider adapting your profile to each of the Meetup groups you belong to (each gives you 250 characters).
  • Be sure to complete these profiles to better introduce yourself to people in your Meetup group and those browsing the group’s membership.

*Meetup is not technically a social media site, but these same general guidelines still apply.

 

How About You?

Have you checked to see if you are consistent throughout your social media profiles? Or do you have a reason to do something different for each one? Tell us about it.

 

About Joyce

Joyce Feustel helps people, especially those age 45 and up, to become more effective using social media, especially Facebook, LinkedIn, Pinterest, and Twitter. She works with business owners, nonprofit organizations, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.