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Insta Success – the Power of Using Instagram

After hearing Erin Cell’s talk, “Insta Success – the Power of Using Instagram,” at Social Media Day Denver 2018, I was motivated to use Instagram more. In addition to giving this information-packed presentation, Erin was the organizer and driving force behind this excellent event. Learn more at https://socialmediadaydenver.com/ Founder and CEO of Socially Power, Erin is a social media consultant, trainer and strategist. Learn more about Erin and her services at https://sociallypowered.com/ This is the third in a series of posts in which I share the key points made by some of my favorite presenters at Social Media Day Denver 2018. [...]

By |2018-07-17T21:33:50-06:00July 17th, 2018|0 Comments

Ways to Ask for Feedback from Your Clients

There are many ways to ask for feedback from your clients. Have you been thinking of asking your clients what they think of your product or service? Recently, I sent an email to my clients asking for their feedback. I had been planning to let them know about some reduced pricing on my LinkedIn webinars and decided to combine the two. To be honest, it takes courage to ask for feedback. Sometimes responses can hurt your feelings. However, most often, people will share ideas that will help you improve the way you deliver your services. Be sure to follow up [...]

By |2018-05-23T21:08:44-06:00May 23rd, 2018|1 Comment

Benefits of an Optimized LinkedIn Presence

Have you experienced the benefits of an optimized LinkedIn presence? I certainly have. They can include but are not limited to: developing relationships with more referral partners, getting more speaking opportunities, and landing more clients. In this blog post, I share two recent experiences that came from having a well-developed presence on LinkedIn.   Key Elements of an Optimized LinkedIn Presence Professional photo and branded background photo Profile headline with keywords reflecting your services and your style Well-written summary that includes a compelling narrative about you and your unique selling proposition Experience section with specifics about your services Effective use [...]

By |2018-04-26T20:16:48-06:00April 26th, 2018|0 Comments

Share Your Personal Interests on LinkedIn

Should you share your personal interests on LinkedIn? At first blush, it doesn’t seem like a social media site that lends itself to that. The culture of the site and the format of the profile can feel very business-centric. Yet, there are many ways you can use LinkedIn to show folks that you are more than what you do for a living. Whether you are a job seeker, a business owner, or a business development professional – you benefit by sharing your personal side. Start by adding some sections to your LinkedIn profile that relate to your personal interests, especially [...]

By |2018-04-12T10:49:49-06:00April 12th, 2018|0 Comments

Be Consistent in Your Profile Info Across ALL Your Social Media

Be sure to be consistent in your profile info across all your social media sites. In other words, does the About section of all the sites you use for business read similarly? Does your LinkedIn summary resemble the Our Story section on your Facebook business page? Beyond the text you use, are you using the same profile photo and background picture? This type of consistency helps reinforce your brand. Periodically do an audit of your profiles to update information that may have changed. And check for consistency. Here are some tips for these sections, including character limits.   Facebook About [...]

By |2018-04-05T14:11:17-06:00April 5th, 2018|0 Comments

Showcase Yourself with Your LinkedIn Summary

Do you know how to showcase yourself with your LinkedIn summary section? A well-done summary can help you secure your next job or land your next client. Sadly, too many people aren’t using this section to its full advantage.   How to Update Your Summary Section The summary section comes just below your name, photo, profile headline, company, college, and location. To edit it, click on the pencil icon to the right of your photo. Scroll down until you see the box labeled Summary. This is where you will put your text. Compose your summary in a Word document. That [...]

By |2018-03-28T21:24:26-06:00March 28th, 2018|2 Comments

Customize Your LinkedIn Profile Headline

Do you customize your LinkedIn Profile Headline? When people search you, the first things they see are your name, your photo, and your profile headline. Having a customized headline is a terrific way to enhance your professional brand. Many people aren’t aware the default headline in a LinkedIn profile is their current job title and company. In some cases, it makes sense to use this default. However, if you are a business owner or a job seeker, you will benefit by crafting a headline that is tailored to you. By taking this approach, you differentiate yourself from your competition.   [...]

By |2018-03-07T08:40:49-07:00March 7th, 2018|0 Comments

Spotlight Your Strengths in Your LinkedIn Summary

Have you thought about how important it is to spotlight your strengths in your LinkedIn summary? Yet, you may have hesitated about doing this, as you wonder which strengths to include. If you’re a job seeker, you might choose to vary the strengths depending on the types of jobs you are pursuing. As a business owner, you may want to expand upon the strengths you list if the services or products you provide change.   Discover Your Top Strengths Through the Clifton StrengthsFinder I have found the Clifton StrengthsFinder a helpful tool for discovering and/or validating personal strengths. Psychologist Donald [...]

By |2018-02-15T08:49:04-07:00February 15th, 2018|0 Comments

Meetup Groups: The What, How and Why

This blog post: Meetup Groups: the what, how and why addresses many aspects of Meetup groups. Many people attend Meetup groups, yet they don’t really know how Meetup works.   What is Meetup and How Did It Get Started? According to Meetup’s Facebook business page: “Meetup is the world's largest network of self-organized clubs and community groups. We make it easy for anyone to organize their own local group, or find one of the thousands already meeting face-to-face.” Scott Heiferman, Matt Meeker, and Brendan McGovern launched Meetup in June 2002 in New York City. They created Meetup after seeing the [...]

By |2018-01-08T23:27:08-07:00January 8th, 2018|0 Comments

LinkedIn Work Experience Updates – Make Public or Not?

What are your thoughts on the question of LinkedIn profile updates – make them public or not? Many of my clients tell me that they don’t want their connections to see the changes they’re making in their profile. There are plenty of reasons not to let your connections see these changes. Then again, there can be value in letting your connections know when you make an update to your profile. Typically, I don’t make my profile updates public. However, recently I added a volunteer leadership role in my Toastmasters club to my profile. For several reasons, I decided to allow [...]

By |2017-12-05T08:29:13-07:00December 5th, 2017|0 Comments
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