Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

social media

Showcase Yourself in Your LinkedIn Profile Headline

How does your LinkedIn profile headline represent you? When I review a client’s LinkedIn profile in order to make suggestions for improving it, one of the first places I start is with their profile headline, which, if you are not sure what I am referring to, is found just below their name. Too often, people simply use the default headline, which is the title of their current position and the company name. In the case of business owners, it is often something like founder or owner or whatever they call themselves, plus the name of their company. This is not [...]

By |2015-07-08T22:09:53-06:00July 8th, 2015|0 Comments
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Learning Curves and Social Media

Change is often difficult. Yet, without change, we don’t merely stagnate, we get left behind. So many of my clients come to me because they don’t want to be left behind. Their professional colleagues talk about making great connections through LinkedIn. Their friends get and stay in touch with their family and friends through Facebook. And all kinds of people are using Twitter to stay up-to-date on current events Yet, sometimes my clients resist getting involved in social media because it feels like just one more thing to do, one more thing to learn, one more they don’t have time [...]

By |2015-06-30T15:25:17-06:00June 30th, 2015|0 Comments
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Be a Go-Giver on Social Media

Are you a Go-Giver? So many of us, especially in the business world, have been rewarded for being go-getters, yet, the truly generous people, the Go-Givers, are often the most successful. This point is driven home very eloquently and practically in the classic book The Go-Giver: A Little Story about a Powerful Business Idea, by Bob Burg and John D. Mann and first published in 2007. What makes this book so appealing is its simplicity. Written in the format of a fable, with tales of business people illuminating each of the five main principles or “laws”: The law of value [...]

By |2015-06-24T22:37:36-06:00June 24th, 2015|0 Comments
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Free Ways for Nonprofits to Use Facebook

More and more nonprofits are using social media – from Facebook to Twitter to YouTube and more. With Facebook so popular among adults now, including those over 50, many of your greatest fans and donors are on Facebook. . While a Facebook business page offers a lot of potential exposure, it also has some downsides, one of which is that less than 10% (some say that number is as low as 3-5%) of those who like a business page will actually see the posts made on that page. So, what’s a nonprofit with a possibly limited marketing budget to do? [...]

By |2015-06-08T22:13:50-06:00June 8th, 2015|0 Comments
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Successful Self-Employment Tips at an Un-Job Fair

One of my favorite events of the year is the Un-Job Fair, sponsored by the Colorado Free University and held at their facility in east Denver on a Saturday in late May. Entrepreneurs come from all over the greater Denver metro area to discover ways to enhance their self-employment success. Space doesn’t permit me to elaborate on what I learned from each presenter this year, so I have highlighted some of the tips from three: Tamara Kleinberg, Brad Friedman, and Deborah Flomberg.   Tamara Kleinberg: Founder of The Shuuk, a Testing Ground for Cool New Ideas Give yourself permission to [...]

By |2015-06-02T22:12:06-06:00June 2nd, 2015|0 Comments
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An “Ask the LinkedIn Trainer” Session

Last weekend I was down in Colorado Springs speaking to about 20 fellow Toastmasters (members of an international communication and leadership organization) about using LinkedIn. Typically when I train on this subject I provide information on both how to use the platform to its best advantage as well as how to make a personal profile really shine. For this group, I decided to poll the audience before I started my presentation, asking them to tell me what stumps them when it comes to LinkedIn. Then I wove my answers into the “standardized” part of my training presentation. Many of their [...]

By |2015-05-26T23:40:14-06:00May 26th, 2015|0 Comments
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LinkedIn as a Networking Tool

LinkedIn is the premier social media site for networking with current and potential business associates. Yet, many people think of is as just an electronic “rolodex” that they turn to only when they are looking for a job or a specific resource. One of the most important things to remember when using LinkedIn as a networking tool is that all those “contacts” are real people, and people like to hear from you just because you thought of them and wanted to say hello or to acknowledge them in some way, not just when you want something from them.   5 [...]

By |2015-05-12T22:42:04-06:00May 12th, 2015|0 Comments
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Make the Most of LinkedIn as a Job Search Tool

LinkedIn can provide powerful tools to job seekers, but only if they take advantage of them strategically. In the past couple of weeks I have provided LinkedIn training for two groups of job seekers, and have also tutored some job seekers in private sessions, making me more aware than ever of the things people often miss when using this powerful site. Here are some hints for making the most of your time and LinkedIn’s abilities: LinkedIn Tools for Job Seekers to Land Their Next Position Make your profile work for you in key word searches. From the headline through the [...]

By |2015-05-04T21:52:40-06:00May 4th, 2015|0 Comments
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Make the Most of Meetup

With over 20 million members make up nearly 200,000 Meetup groups in nearly 200 countries, chances are you’re a member. But are you making the most of your membership? Wikipedia describes Meetup as: “An online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies. Users enter their postal code or their city and the topic they want to meet about, and the website helps them arrange a place and time to [...]

By |2015-04-21T21:54:19-06:00April 21st, 2015|0 Comments
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Avoid Sending Mass Invites to Connect on Social Media

One of my pet peeves is how easy it is to inadvertently send out mass requests to connect on some social media sites. Unfortunately, these invites don’t seem to be likely to stop arriving any time soon. Even people experienced on social media sites occasionally fall into the “trap” of clicking on something that auto-broadcasts invitations. The Issue: Actually there are two issues with sending these invite: doing so can come across as unprofessional and it can connect you to people you might not have chosen to connect with on that particular platform. Countless people have told me how sites [...]

By |2015-04-15T23:06:07-06:00April 15th, 2015|0 Comments
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