Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

How to Achieve a Consistent Company Brand on LinkedIn

Do you know how to achieve a consistent company brand on LinkedIn? Although company management can’t dictate how an employee or contractor uses LinkedIn, they can provide useful guidelines. Recently, I worked with a Denver-area company on their brand consistency on Linked. Together, we developed a set of guidelines for everyone associated with the company to use on LinkedIn. Of course, guidelines of this type can also be applied to Facebook or other social media sites.   Suggestions for an Employee’s or Contractor’s LinkedIn Profile Employees or contractors should use the company-recommended background image. This image could have the company’s [...]

By |2018-11-05T08:48:33-07:00November 5th, 2018|0 Comments
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Use Facebook and LinkedIn to Recruit and Retain Employees

Nowadays there is a very low unemployment rate in the US and especially here in Colorado. This situation challenges employers to find creative ways to recruit and retain employees. Judicious use of Facebook and LinkedIn can give you that extra edge. Just recently, I did a social media training for the top leadership of a company on this very issue. Here are some of the ideas we came up with. Please note that nothing listed has any cost associated with it.   Use Facebook to Recruit and Retain Employees Post job openings on the company’s business page. Then ask current [...]

By |2018-10-31T21:50:14-06:00October 31st, 2018|0 Comments
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Use Facebook, LinkedIn, and E-Newsletters to Promote Events

Do you use Facebook, LinkedIn, and E-Newsletters to promote events? What good is an event if no one comes? Whether you are the sponsor or an enthusiastic attendee, digital tools can help you promote it. And, they can help keep the energy going after the event. Here are some suggestions for using Facebook, LinkedIn, and e-newsletters for event promotion.   Before the Event Alert people several weeks before with a “save the date” post. Be sure to include a link to the event, especially if there is an “early bird” rate. Also, write a brief description of the benefits of [...]

By |2018-10-16T16:22:54-06:00October 16th, 2018|0 Comments
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The Value of Sharing and Schmoozing on LinkedIn

Many people aren’t aware of the value of sharing and schmoozing on LinkedIn. Some people don’t realize the value of using these features of LinkedIn. Others might want to use them, but they don’t know how to do so. In case you haven’t heard of the word “schmooze,” it comes from the Yiddish word schmuesn which means “to chat.” Synonyms for schmooze are talk, converse, mingle, mix, hobnob, or network.   Why Some People Don’t Share on LinkedIn They don’t know it’s even an option to share something on LinkedIn. They don’t see the point of sharing. They don’t know [...]

By |2018-10-02T23:20:01-06:00October 2nd, 2018|0 Comments
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Keep Up with Messages Received on Facebook and LinkedIn

Do you make a point to keep up with messages received on Facebook and LinkedIn? This is one of the most important things to do if you want to get the most out of either of these sites. Some people will communicate with you through these rather than by sending an email. These folks may be clients, potential clients, and/or other business connections. You may very well lose out on opportunities with these folks if you miss their messages. The examples listed below all happened in the last month. They will help you to get an idea of the value [...]

By |2018-09-24T21:43:30-06:00September 24th, 2018|0 Comments
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Use LinkedIn to Prospect for New Business Opportunities

Do you use LinkedIn to prospect for new business opportunities? Recently I showed a client relatively new to using LinkedIn some ways she could use it to prospect for more clients. She was thrilled, having never considered doing prospecting on LinkedIn before. When we were done, she told me she thinks that strategic and focused prospecting on LinkedIn will be a good use of her time. In fact, she decided to spend less time at networking events and groups and more time on LinkedIn. She raises an interesting point. Unless you find just the right fit in terms of networking [...]

By |2018-09-05T08:39:55-06:00September 5th, 2018|0 Comments
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Use LinkedIn to Reinforce Your Personal Brand

Do you use LinkedIn to reinforce your personal brand? I was asked to share some tips on this with the Strategic Trusted Advisors Roundtable: Denver at a recent meeting. STAR-Denver is an invitation-only group of advisors in the greater Denver metro area. Membership is principally reserved to those with more than seven years of professional, business, and/or advisory experience. Board approval is required for membership, and I am honored to be a member of this fine organization. After I shared these tips, I showed the group how its president, Anson Ross Thompson, was applying them in his LinkedIn profile. Some [...]

By |2018-08-21T23:27:05-06:00August 21st, 2018|0 Comments
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LinkedIn Tips for Job Seekers

Are you a job seeker trying to figure out how to make better use of LinkedIn? Here are some LinkedIn tips for job seekers to help you land a great job. Recently I spoke at the 905 Professional Transitions Group and shared LinkedIn tips for job seekers. We spent nearly two hours together in a very interactive and lively session. In this blog post, I’ll share some key points I made as well as tips members of the group offered. Many thanks to Tom Kaufmann, who has been facilitating this group for eight years, for being such a gracious host. [...]

By |2018-07-25T11:36:03-06:00July 25th, 2018|0 Comments
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Why Using Native Video on LinkedIn is So Important

At this point you may be wondering – what is native video on LinkedIn? Or even – asking yourself, since when does LinkedIn have this type of video option? After hearing Viveka von Rosen speak on the importance of using native video on LinkedIn, I realized I need to start using this feature more.   Who is Viveka von Rosen and What is Native Video? Simply, native video is video that is created specifically for LinkedIn rather than uploaded from another site. In his December 22, 2017, article in the blog Social Media Examiner, Michael Stelzner quotes Viveka saying, “LinkedIn native [...]

By |2018-07-10T22:41:55-06:00July 10th, 2018|0 Comments
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Staying in Touch on LinkedIn Pays Off

I truly believe that staying in touch on LinkedIn pays off. Successful business owners make a point of staying touch with their customers and potential customers. For example, when I was a child, my family’s insurance agent would acknowledge my folks’ wedding anniversary every year. My husband’s friend from their softball-playing days sent us a Christmas card every year for over 20 years. He was a Realtor. So, when we needed someone to sell our home when we moved to Colorado, naturally we called him. Although the friendship had dimmed over the years, his Christmas cards paid off. And just [...]

By |2018-06-20T21:35:01-06:00June 20th, 2018|0 Comments
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