Boomers' Blog

9 Tips for Effectively Leveraging LinkedIn

Are you on LinkedIn? Formed in 2003, LinkedIn is a social media site that seeks to help the world’s professionals be more successful. People use LinkedIn to help promote their brand, increase their company’s profitability, to expand their network, to land a job, and simply to engage with other professionals worldwide. Although not as well known as Facebook or Twitter, LinkedIn recently surpassed the 200 million mark. Some users complain that it has become too busy and complicated. Personally, I like the changes made by LinkedIn over the last six months. To effectively leverage LinkedIn, you need to have a [...]

By |2013-02-23T23:36:49-07:00February 23rd, 2013|0 Comments

Use Lists to Simplify Social Media

Are you on Facebook or Twitter? Ever feel overwhelmed with the amount of commentary that follows through your newsfeed on these social media sites? One system that has helped me is that of creating lists. Facebook automatically sets up certain lists for you, such as Family or Close Friends. You can also create specialized lists on Facebook. Then you can group your Facebook friends into one or more lists. So, if you are especially interested in the postings of your friends from work, church, or an organization you are in, you can just click on those lists. To create a [...]

By |2013-02-20T22:22:14-07:00February 20th, 2013|0 Comments

Social Media Energizes Me

What draws you to use social media, such as Facebook, Twitter, LinkedIn, Pinterest, or whatever other sites you frequent? That’s a question that I have pondered many times, especially as a social media tutor with a focus on the Baby Boomers generation. I don’t profess to be a social media expert. What I prefer to call myself is a social media enthusiast. How would you describe your relationship with social media? There are countless reasons why people use social media. Yet, I suspect that there is a common thread about social media users – they are energized by their time [...]

By |2013-02-16T22:30:53-07:00February 16th, 2013|0 Comments

Use Social Media After Networking Events

One of the best things about social media is that you can keep in touch with people after you meet them at a networking event. In the not so long ago days, once you attended a networking event, you took the business cards you collected, put them in a rolodex or some kind of binder, and probably didn’t keep the names and faces together. Those days are long gone. However, what I have found is that it takes discipline to take advantage of social media sites, such as LinkedIn, Twitter or Facebook, after a face to face networking event. For example, [...]

By |2013-02-07T22:51:47-07:00February 7th, 2013|1 Comment

Use Social Media to Enhance your Experiences of Events

Have you ever felt a bit nervous about attending a retreat, workshop, convention or other gathering where you know few, if any, of the participants? Before social media, all we could do was show up at the event and do our best to feel comfortable with these strangers. Now we have all kinds of alternatives. One person who follows my Boomers’ Social Media Tutor Facebook page recently wrote about how she used the friending feature of Facebook to help her get to know fellow participants of an upcoming writers retreat. Luckily for her, the organization sponsoring the retreat had set up the [...]

By |2013-02-05T22:48:13-07:00February 5th, 2013|0 Comments

Social Media and Volunteer Organizations

Are you active in a volunteer organization? If so, does that organization have a social media presence, such as a Facebook page, LinkedIn group, or Twitter account? As the Boomers’ Social Media Tutor, I primarily work with people in the Baby Boomer age group. Many people in this generation are leaders in their service clubs, Toastmasters groups, churches and other organizations. One of their motivations to become more proficient with their use of social media is so they can help promote activities of the group(s) where they are a leader. Tonight I assisted the chair of a volunteer organization’s nominating [...]

By |2013-01-31T22:23:56-07:00January 31st, 2013|0 Comments

Updating Your Social Media Profiles

How often do you update your social media profiles? Granted, I am not active on ALL the available social media sites, but I am active on Facebook, LinkedIn, Twitter and Pinterest. The site that has the most robust profile options is certainly LinkedIn.  You can find me there at:  www.linkedin.com/in/joycefeustel/ Having just gone through my LinkedIn profile with a fine-toothed comb, I found a few things that needed changing. Plus I had some additions to make. For example, I never added the name of my social media certificate – Online Marketing and Social Media Certification Level 1 – that I [...]

By |2013-01-29T22:19:07-07:00January 29th, 2013|0 Comments

Your Brand on Social Media

When people think about you, how do they describe you? If you have a company, what do people think about when your company comes to their mind? These questions revolve around the concept of our “brand” or what how our company or just we as people come across to others. Even though you may not have a company and have no plans to start one, you still have a brand, which is essentially your reputation. As an avid user of Facebook, LinkedIn, Pinterest, and Twitter, I cringe when I see people making comments or posts that diminish themselves and/or others. [...]

By |2013-01-25T23:02:27-07:00January 24th, 2013|2 Comments

Liking Pages on Facebook

What motivates you to like a page on Facebook? Having just encouraged folks I know to like my company’s page on Facebook, I am especially curious what prompts people to like a page. Are you friends with the person who created the page for his or her business? Are you a member of the nonprofit group who decided to set up a page on Facebook? Do you find yourself regular shopping at a store, so you like the page to get the latest updates? Or maybe you like your Starbucks on a regular basis and simply like to be part [...]

By |2013-01-22T22:28:46-07:00January 22nd, 2013|0 Comments

Social Media for Posting Events

When you have an event to promote, what’s one of the first places you post it? Probably most of you would answer Facebook. You might send out a tweet about it. You might announce it to members of a LinkedIn group. Heck, you might even spread the word via Pinterest. One of the handiest features of Facebook is the Event Feature – both for posting events you want others to attend and for reminders of events you want to attend. It is very easy to create an event on Facebook. After you have created it, click on “Invite Friends,” and [...]

By |2013-01-16T21:37:44-07:00January 16th, 2013|2 Comments
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