Boomers' Blog

6 Reasons to Network on LinkedIn

Do you know a business owner who would like to network more on LinkedIn? Maybe that person is you! Yesterday a business owner told me that he is on LinkedIn, but he just accepts invites. He doesn’t really do much with it otherwise. We talked for a bit about how he might expand his use of LinkedIn, especially how to use it for networking. I remember when I was new to LinkedIn and was exactly where he is now. For just over 18 months I had a skeletal profile on LinkedIn and to be nice to those who asked me [...]

By |2013-04-19T10:42:15-06:00April 2nd, 2013|10 Comments
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9 Ways to Make Social Media Made Simple

Even though I am a social media tutor, there are aspects of social media that continue to mystify me. Social media trainer Kelly Mirabella is a gifted presenter. After her session today, I was less mystified. It amazed me how much she was able to cover today in a 2 hour session called “Social Media Made Simple.” This session was offered to business owners in Jefferson County and was sponsored by Constant Contact and the Jefferson County Resource Center. Over 40 business owners with a variety of social media background peppered Kelly with questions. She graciously and skillfully addressed each [...]

By |2013-03-28T21:17:58-06:00March 28th, 2013|2 Comments
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Facebook Profile Changes

Do you have the new format for your Facebook personal profile? I just got mine a couple days ago, and for the most part, I like it. Here is what it looks like: https://www.facebook.com/home.php?ref=tn_tnmn#!/joyce.feustel What I especially like is the larger size of the photos and having just one column for my postings. The overall look feels cleaner and simpler to me. What I find intriguing is that all the items that were at the top of my personal profile before are on the left hand side of the profile and are more prominent. These items include: Basic information in [...]

By |2013-03-26T22:59:02-06:00March 26th, 2013|0 Comments
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Keeping Up with Social Media Changes

Ever get the feeling that as soon as you get the hang of how a social media site is laid out that the format changed on you? Facebook is probably the biggest “culprit” in this department. Sometimes it feels like a full time job to keep up with their changes. Just tonight on Pinterest, I found this a pin to this helpful blog post: http://normadoiron.net/facebook-update-increases-audience-engagement/ Thank you, Norma Doiron, for letting us know that visuals will matter more in the new look of Facebook, as will the “likes” of a Facebook page. Quality content was always important, yet it will be [...]

By |2013-03-20T22:21:29-06:00March 20th, 2013|0 Comments
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Posting on Social Media Sites – Frequency and Language

How often do you post on your Facebook business page? What about on Twitter or LinkedIn? Social media marketing trainer Lisa Ann Landry recommends the following frequency of posting: Facebook page – 1-3 times per day Google+ status update – 1-3 times per day LinkedIn status update – once per day Twitter – 10 tweets/retweets per day YouTube – once a day with a with a 1 ½ to 3 minute video Blogging – 1-3 times per week, with about 250-350 words in each blog post Feeling a bit tired just thinking of all that posting? Lisa Ann points out [...]

By |2013-03-14T21:06:19-06:00March 14th, 2013|1 Comment
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Ready to Rock and Roll with Social Media Marketing

Ever take a social media class and walk away totally inspired to take your social media marketing activity to the next level? That is what happened to me today at the Social Media Marketing 101 class taught by Lisa Ann Landry and sponsored by Career Track. Rarely do I arrive anywhere early, which my husband will verify, yet today I was so excited about this class that I arrived nearly an hour before it started. Lisa Ann Landry did not let me down. She totally delivered on what the promotional literature promised me would happen in this seminar. In just [...]

By |2013-03-11T22:30:44-06:00March 11th, 2013|2 Comments
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Gems From Those I Follow on Social Media

How do you decide whom to follow on Facebook, Twitter, LinkedIn, Pinterest, etc? For me, I like to follow folks who: Are genuine and authentic Share timely, useful and/or entertaining information and visuals Are respectful of others Help me consider different ways of looking at things Lead me to others who share these same attributes   Here are just a few gems I have found lately via the folks I follow on social media: From Deb Krier, the SociaLight, I found this article on upcoming changes in Facebook: http://techcrunch.com/2013/03/05/facebook-news-feeds-launch/ Follow her Facebook page at https://www.facebook.com/?ref=tn_tnmn#!/DebKrierTheSociaLight, and you too will get breaking news [...]

By |2013-03-06T21:55:56-07:00March 6th, 2013|0 Comments
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Leaving a Job? Use LinkedIn to Stay in Touch

Ever leave a job and miss the connections you formed with your co-workers, clients, vendors, and everyone else? If you were especially close to any of those people, you probably were already friends with them on Facebook. Maybe you don’t really want to know about their personal business, but you would like to stay in touch professionally. You never know when that person could help you in some way. Or maybe you will be the one to help them. Rather than just rely on email or phone contact, consider connecting with them via LinkedIn. If you don’t already have an [...]

By |2013-02-28T22:09:06-07:00February 28th, 2013|0 Comments
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9 Tips for Effectively Leveraging LinkedIn

Are you on LinkedIn? Formed in 2003, LinkedIn is a social media site that seeks to help the world’s professionals be more successful. People use LinkedIn to help promote their brand, increase their company’s profitability, to expand their network, to land a job, and simply to engage with other professionals worldwide. Although not as well known as Facebook or Twitter, LinkedIn recently surpassed the 200 million mark. Some users complain that it has become too busy and complicated. Personally, I like the changes made by LinkedIn over the last six months. To effectively leverage LinkedIn, you need to have a [...]

By |2013-02-23T23:36:49-07:00February 23rd, 2013|0 Comments
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Use Lists to Simplify Social Media

Are you on Facebook or Twitter? Ever feel overwhelmed with the amount of commentary that follows through your newsfeed on these social media sites? One system that has helped me is that of creating lists. Facebook automatically sets up certain lists for you, such as Family or Close Friends. You can also create specialized lists on Facebook. Then you can group your Facebook friends into one or more lists. So, if you are especially interested in the postings of your friends from work, church, or an organization you are in, you can just click on those lists. To create a [...]

By |2013-02-20T22:22:14-07:00February 20th, 2013|0 Comments
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