Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Social Media Users – Search Yourself on the Internet

When was the last time you did an Internet search of your own name? The more social media sites you use, the more likely it is that a link to your presence on that site will appear when people search your name. Now, some people (like me) are happy that people find them and their social sites on the Internet. That's because they like the additional marketing opportunity. But others prefer that their social media activity not be readily available to strangers. Search Results for Joyce Feustel: Someone Who Wants to be Found When I type Joyce Feustel into a Google search [...]

By |2014-01-08T08:30:21-07:00January 8th, 2014|0 Comments
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Advocacy and Social Media

Recently I facilitated a brainstorming session for an advocacy group that was sorting out their social media strategies and options – and I am still thinking about the special considerations and challenges groups like this face regarding their use of social media. Often there is a disparate range of social media experience among the members, so it can be difficult to find appropriate language with which to adequately discuss the matters they need to address. Also, leadership in advocacy groups can be somewhat fluid, with members coming and going, not always in predictable ways. As a result of spending time [...]

By |2013-12-17T10:58:36-07:00December 17th, 2013|0 Comments
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Protecting Your Privacy on Facebook

Have you ever reviewed the privacy settings on your Facebook account? In general, the default settings on any Facebook account are quite open, meaning that everything you post is visible to anyone who might find your account. Depending on your personal and business circumstances, you may want to make your Facebook account settings more restrictive than the default settings. How do you do that? It’s pretty simple.   To Adjust Your Privacy Settings: Click on the little cog wheel on the far right end of the blue menu bar at the top of your Facebook screen. Several options will be [...]

By |2013-12-10T18:01:15-07:00December 10th, 2013|0 Comments
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Trading Constructive Criticism – Definitely Worth the Time

When was the last time you asked a colleague to critique one or more of your social media sites? I advise you to periodically have someone with a decent understanding of how social media works in business spend some time with your LinkedIn profile, your Facebook business page, or your Twitter bio and offer you honest constructive criticism. You might be surprised what they pick up on. I am not necessarily suggesting that you pay this person – trade your time for theirs, by which I mean that you will do the same for one or more of their sites. [...]

By |2013-12-03T09:08:17-07:00December 3rd, 2013|0 Comments
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Using Social Media to Pay It Forward

Recently I celebrated the third anniversary of my company Boomers’ Social Media Tutor. What began as simply a glimmer – a vision in my head – has blossomed into a full-fledged social media tutoring and training business. Everyone who starts a business does so as a result of some type of inspiration or vision.   How Boomers' Social Media Tutor Came to Be: I was motivated by a strong desire to help others, especially those in my age group, known as the Baby Boomer generation, (born between 1946 and 1964), to use social media to pay it forward. By which [...]

By |2013-11-19T14:32:03-07:00November 19th, 2013|2 Comments
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The Power of LinkedIn

Are you active on LinkedIn? If you aren’t using this essential social media tool, you can find it at www.linkedin.com LinkedIn has a more professional orientation than sites such as Facebook and Twitter. Perceived by many as simply an electronic “rolodex” of business contact information, LinkedIn actually has a broad array of valuable features. One of my favorite LinkedIn features is the ability to join groups. There are groups whose purpose is to follow trends and share information on just about every industry you can imagine. There are groups for professional and volunteer organizations, hobbies, and for a multitude of [...]

By |2013-11-12T13:45:40-07:00November 12th, 2013|0 Comments
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Pinterest for Business

Pinterest, a relative newcomer to the social media world, is often overlooked by those thinking about publicizing a business.  Overview of How Pinterest Works One of the appeals of Pinterest is its functionality. As a Pinterest user, you have the option to follow all or just a select few of another user’s boards. For those unfamiliar with the site, it’s based on the concept of the bulletin board – you post or “pin” items of interest to your boards. You can create as many boards as you have topics you want to post about.   When you “follow” a board, [...]

By |2013-11-05T12:11:51-07:00November 5th, 2013|0 Comments
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Connecting Your Individual Strengths with Your Social Media Experience

Have you thought about how using social media can help you to enhance the strengths you already have? Neither had I, until I started reading StrengthsFinder 2.0 by Tom Rath. According to him, there are 34 strengths, sometimes called themes, each of which he describes in detail. When you purchase the book, you are assigned a code that gives you access to an online assessment. Once you complete the assessment, you can access your “Strengths Insight and Action-Planning Guide." This guide elaborates on your top five strengths and gives you ideas for how you can further develop them.   Joyce’s Top Five Strengths* [...]

By |2013-10-29T08:55:38-06:00October 29th, 2013|0 Comments
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Social Media Learning Opportunities

Where do you turn when you want to learn more about social media? Sometimes I get overwhelmed with deciding which of the countless learning opportunities to take advantage of. Being an extrovert, I prefer to be with other people for most of my social media learning experiences. However, I also find books, blog posts, newsletters and tutorials on social media sites to be incredibly helpful.   Social Marketing for Business Monthly Meetup Group One of my favorite ways to learn about social meeting is at the monthly gathering of the Social Marketing for Business Meetup, which meets at the South Metro [...]

By |2013-10-22T18:18:35-06:00October 22nd, 2013|2 Comments
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Facebook Groups – Benefits and Considerations

Have you ever created a group on Facebook? I have been in a number of groups, but until today I had not created one. Now that I have, I thought I would share with you some benefits of belonging to a Facebook group, plus some considerations to keep in mind when starting and operating one. Facebook defines a Facebook group as “a close circle of people that share and keep in touch on Facebook.” Unlike the business pages on Facebook, which must be created by an official representative of the entity that owns the page, anyone can create a group. [...]

By |2013-10-07T08:57:41-06:00October 4th, 2013|2 Comments
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