Boomers' Blog

Social Media Kudos

One of the great features of social media is the opportunity to compliment people in a very public way. However, as with most opportunities, this one comes with challenges. For example, how do you handle a situation when you are asked to write a recommendation on LinkedIn or Facebook and you aren’t comfortable doing it? People have their own standards regarding how they respond to such requests and to giving social media kudos in general. Here are my suggestions, based on my own experience, as well as on information I have gleaned from others in my years of using social [...]

By |2014-03-05T18:16:05-07:00March 5th, 2014|0 Comments
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Your Social Media and Marketing Team

Who is on your social media and marketing team? Even if you are a solopreneur, there are likely folks who are an integral part of your business. Too many people try to “do it all” and then find themselves stressed out with a list of to do items that never seems to get completed.     Here are three people who are on my social media and marketing team and to whom I will be forever indebted. Consulting Editor: Lisa Dicksteen of LMN Editorial www.LMNEditorial.com Lisa and I met when she was a student of mine at Colorado Free University [...]

By |2014-02-27T21:05:20-07:00February 27th, 2014|0 Comments
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Segmenting Social Media Contacts

Ever feel overwhelmed by all the updates from your Facebook friends and posts by people you follow on Twitter? Have you ever considered segmenting these folks into different lists for easier sorting? Each of these sites has a system that allows you to segment your connections and filter your news feeds so you see posts by subject or any other segmentation that works for you  Create Lists on Facebook: Only You Will Know Just go to the Friends section on your Home Page and hover your cursor over the word “more.” This will reveal the lists Facebook has created for [...]

By |2014-02-19T09:39:07-07:00February 19th, 2014|0 Comments
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Relationships and Social Media

With Valentine’s Day just around the corner, many of us are thinking about our relationships, especially the ones with our spouse, partner, or significant other. But for me, Valentine’s Day makes me think about ALL my relationships, not just the more intimate ones.   So, in honor of Valentine’s Day, here are some tips for sharing posts on Facebook with the different “audiences” in your life and for staying abreast of their posts. Tracking the Facebook Posts of Your Close Friends Assign your closest friends in real life to the Close Friends category on Facebook. Doing this will place a [...]

By |2014-02-11T22:30:21-07:00February 11th, 2014|0 Comments
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Use Social Media to Help Promote Your Book (Or Even a Chapter)

Have you written a book? Have you written a chapter in an anthology? Or do you write articles or blog posts (like this one)? Any time you write something – from a short blog post to a book – remember to use social media to help draw more readers to what you have written. Recently, I had a chapter published in the book Seek Your Peak to Find Your Spark, an anthology compiled by April M. Williams. The book has accounts from multiple authors about what they are passionate about and how they came to develop that passion. Here is [...]

By |2014-02-04T09:02:35-07:00February 4th, 2014|4 Comments
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Facebook Keeps Changing – What Else is New?

In just the last week or so I have noticed a couple of things that have recently changed about Facebook. The first one you might not have noticed unless you happened to be checking your privacy settings. The other one is pretty obvious.   Privacy Settings Are Now Found Under “Settings” A few days ago, I wanted to check something in my privacy settings. But when I went to the drop down menu under the cog wheel icon on my menu bar, the word “privacy” wasn’t where it always had been. So, I went to Facebook’s Help Center and typed [...]

By |2014-01-28T18:25:39-07:00January 28th, 2014|0 Comments
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Learn From Your Competition on Social Media

Recently a financial planner asked me to give him some feedback on his LinkedIn profile. As you may know, professionals in this highly-regulated industry have many restrictions on how they use social media in general, including what they can put in a LinkedIn profile. That said, I took a look at his profile and made a few general suggestions for improvement. Then I reviewed the LinkedIn profiles of a few of the other financial planners I am connected with on LinkedIn. I shared the LinkedIn URLs for these planners with the fellow who asked me to review his profile. Then [...]

By |2014-01-22T22:00:45-07:00January 22nd, 2014|0 Comments
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Networking at Social Media Classes

When you take a social media class or any other business-related class, do you come prepared to network? Having both taken and taught a wide range of social media classes, I am struck by the incredible networking opportunities these classes offer. However, in order to make this type of networking work you for you, you need to do some preparation prior to arriving at class, you need to reach out to your classmates, and you need to follow up afterwards. Preparations Prior to the Class Be sure to have your business cards with you. Think about what kinds of people [...]

By |2014-01-14T09:12:52-07:00January 14th, 2014|0 Comments
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Social Media Users – Search Yourself on the Internet

When was the last time you did an Internet search of your own name? The more social media sites you use, the more likely it is that a link to your presence on that site will appear when people search your name. Now, some people (like me) are happy that people find them and their social sites on the Internet. That's because they like the additional marketing opportunity. But others prefer that their social media activity not be readily available to strangers. Search Results for Joyce Feustel: Someone Who Wants to be Found When I type Joyce Feustel into a Google search [...]

By |2014-01-08T08:30:21-07:00January 8th, 2014|0 Comments
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Advocacy and Social Media

Recently I facilitated a brainstorming session for an advocacy group that was sorting out their social media strategies and options – and I am still thinking about the special considerations and challenges groups like this face regarding their use of social media. Often there is a disparate range of social media experience among the members, so it can be difficult to find appropriate language with which to adequately discuss the matters they need to address. Also, leadership in advocacy groups can be somewhat fluid, with members coming and going, not always in predictable ways. As a result of spending time [...]

By |2013-12-17T10:58:36-07:00December 17th, 2013|0 Comments
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