Boomers' Blog

LinkedIn Groups: To Join or Not to Join

To me, the groups feature of LinkedIn is the heart of this multi-faceted professionally-oriented social media site. By being a member of a group, you can: Gain more knowledge from experts in diverse fields Share your insights and expertise Connect with potential clients and referral partners Being that a LinkedIn user can only be in no more 50 groups at one time, it is important to be selective when deciding whether or not to join a group. The best way to do this is to review a group’s membership list, see what they discuss and the tone of those discussions before [...]

By |2014-07-29T08:47:48-06:00July 29th, 2014|0 Comments
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Hidden Tools on Facebook

Ever get frustrated while trying to do something on Facebook because you can’t figure out where the tool to do what you want to do is located? One reason that may be happening is that some of the tools are actually hidden! Really, you can’t see them until you hover your cursor over the relevant section. Typically that section is located in the top right-hand corner of whatever it is you want to manipulate. For the life of me, I can’t figure out why Facebook doesn’t make these tools more obvious, but then there are a lot of things about [...]

By |2014-07-23T15:38:44-06:00July 23rd, 2014|2 Comments
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Summarizing Yourself on Social Media

Can you describe yourself and/or your business in 160 characters or less? Summarizing ourselves in any format can be a big challenge, but the small amount of space allotted on social media makes it even more difficult. There are several places within different social media sites where you need to be concise, yet clear and specific, in describing yourself: LinkedIn - the headline (displays right after your name) Twitter - the bio Facebook (business pages) - the description page (displays in the left hand column of the page under the word “about”) Pinterest – the “about you” section One of [...]

By |2014-07-16T00:01:07-06:00July 15th, 2014|0 Comments
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Removing Social Media Connections

Ever scroll through your Facebook newsfeed and find yourself only interested in the activities of a small portion of your Facebook friends? Or, if you are more of a LinkedIn user, do you find yourself trying to remember how you know the people whose posts you see in your newsfeed or wondering why you’re connected to them? Whether your social media platform of choice is Facebook, LinkedIn, Twitter, and/or another social site, likely you have some connections you would rather not have anymore. I suggest that every few months you take the time to review your connections. Determine if you really are [...]

By |2014-07-08T17:03:49-06:00July 8th, 2014|0 Comments
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Business Connections and Facebook

Are you Facebook friends with people you meet through business groups and events? Or do you keep your Facebook account restricted to close friends and family members? When I first got on Facebook back in 2008, I figured I would be friends only with people I knew pretty well in the real world – family members and friends. Then over time, I broadened my circle to include people I know from Toastmasters, an international communication and leadership organization. Then I added people I know from my church and other organizations. The common denominator being that my Facebook friends only people [...]

By |2014-07-02T15:55:26-06:00July 2nd, 2014|0 Comments
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Liking Business Pages on Facebook

Individual people have personal pages on Facebook. Companies, nonprofit organizations, public figures, and other public entities have business pages. Most people use Facebook primarily to stay in touch with people they know. However, some use it to obtain information about companies, brands, and/or organizations that interest them. If you want to learn more about any of these types of entities, you will need to “like” that entity’s business page. When you like a business page, all your Facebook friends are notified via their news feed that you have done so. Also, the profile photo for each page you have liked [...]

By |2014-06-24T13:57:30-06:00June 24th, 2014|0 Comments
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Participating in Facebook Groups

Are you part of any Facebook groups? Many people on Facebook like to join various groups that other Facebook members have created. According to Facebook, groups “provide a closed space for small groups of people to communicate about shared interests.” And, anyone with a Facebook account can create one. You might want to join groups related to a hobby, such as gardening, to get ideas or advice from other gardeners. Or you might join a business networking group to share ideas on starting and operating a specific type of business. You can actually join up to 300 groups – although [...]

By |2014-06-17T22:19:04-06:00June 17th, 2014|2 Comments
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Connection Invites on LinkedIn

When you send an invite to someone to connect on LinkedIn, do you personalize your invite? Many people don’t take the time to do this. They simply click on the “Connect” button and send the generic invite of “I’d like to add you to my professional network on LinkedIn.”   This approach can work just fine when the person getting the invite knows you pretty well. However, when the person you are inviting doesn't know you that well or isn’t entirely sure who you are, there is a good chance they will ignore your invite. Here are some tips for sending connection [...]

By |2014-06-10T16:35:26-06:00June 10th, 2014|0 Comments
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Blogging – A Critical Element of Digital Marketing

One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge. One of the best no-cost (other than the value of your time) approaches to building a strong presence in cyberspace is to blog on a regular basis. It is recommended to have your blog be part of your website to increase your search engine optimization (SEO) results. Blogging at least twice a month is necessary if you want people remember that you exist, and blogging weekly or even more often is even better [...]

By |2014-06-02T23:17:13-06:00June 2nd, 2014|0 Comments
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Help Centers for LinkedIn and Twitter

When you get stuck on a social media site, do you turn to the help center, or do you call a friend, or do you wander around the site until you get frustrated and quit? My experience has shown that, for the most part, option one is the most useful. This post is the second in a two-part series on the help centers for Facebook, Pinterest, LinkedIn, and Twitter. Last week’s post focused on Facebook and Pinterest. This post covers LinkedIn and Twitter.   LinkedIn’s Help Center To access the Help Center for LinkedIn, click on your photo on the [...]

By |2014-05-19T20:39:03-06:00May 19th, 2014|0 Comments
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