Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Be Consistent in Your Profile Info Across ALL Your Social Media

Be sure to be consistent in your profile info across all your social media sites. In other words, does the About section of all the sites you use for business read similarly? Does your LinkedIn summary resemble the Our Story section on your Facebook business page? Beyond the text you use, are you using the same profile photo and background picture? This type of consistency helps reinforce your brand. Periodically do an audit of your profiles to update information that may have changed. And check for consistency. Here are some tips for these sections, including character limits.   Facebook About [...]

By |2018-04-05T14:11:17-06:00April 5th, 2018|0 Comments
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Showcase Yourself with Your LinkedIn Summary

Do you know how to showcase yourself with your LinkedIn summary section? A well-done summary can help you secure your next job or land your next client. Sadly, too many people aren’t using this section to its full advantage.   How to Update Your Summary Section The summary section comes just below your name, photo, profile headline, company, college, and location. To edit it, click on the pencil icon to the right of your photo. Scroll down until you see the box labeled Summary. This is where you will put your text. Compose your summary in a Word document. That [...]

By |2018-03-28T21:24:26-06:00March 28th, 2018|2 Comments
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Get More Engagement on Your Facebook Business Page

Get More Engagement on Your Facebook Business Page Pages with more engagement in the form of likes, comments, and shares get more visibility. That means the posts from these pages are more likely to be seen in the news feeds of those who have liked the page. So, how do you increase engagement? Buffer Social published a terrific article in September 2017 called “Post Less, Boost Top Posts, and More: 14 Ways to Increase Page Engagement.”   Some of Their Suggestions Include: Post when your page’s fans are on Facebook. Go to your page’s Insights section and click on Posts. [...]

By |2018-03-14T22:12:09-06:00March 14th, 2018|0 Comments
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Customize Your LinkedIn Profile Headline

Do you customize your LinkedIn Profile Headline? When people search you, the first things they see are your name, your photo, and your profile headline. Having a customized headline is a terrific way to enhance your professional brand. Many people aren’t aware the default headline in a LinkedIn profile is their current job title and company. In some cases, it makes sense to use this default. However, if you are a business owner or a job seeker, you will benefit by crafting a headline that is tailored to you. By taking this approach, you differentiate yourself from your competition.   [...]

By |2018-03-07T08:40:49-07:00March 7th, 2018|0 Comments
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Pay It Forward and Give Back to Your Community

Have you thought about ways to pay it forward and give back to your community? Have you offered your services on a pro bono basis? Do you share your expertise with others through teaching or mentoring? Do you serve in leadership roles in your business or professional organization and/or in a community group? Maybe you volunteer for a nonprofit organization. Perhaps you help at your child or grandchild’s school or at your place of worship. I truly believe in the concept of generosity of spirit and have done my best to serve others with that mindset.   Ways I’ve Been [...]

By |2018-02-28T20:01:39-07:00February 28th, 2018|0 Comments
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Emphasize Your Strengths in Your LinkedIn Profile

It’s important to emphasize your strengths in your LinkedIn profile. Sometimes you might resist doing this for fear of sounding like you’re bragging. Take the StrengthsFinder assessment. Doing that will help you select which strengths to share and how to describe them   Background on the Strengths-Finder Assessment Psychologist Donald Clifton created this tool based on information from his research on people in leadership roles. Partnering with colleagues from Gallup over several decades, he conducted interviews with over 20,000 leaders. Drawing from those interviews and other research, he created a list of 34 strengths. Clifton and his co-author Marcus Buckingham describe [...]

By |2018-02-20T21:52:49-07:00February 20th, 2018|0 Comments
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Spotlight Your Strengths in Your LinkedIn Summary

Have you thought about how important it is to spotlight your strengths in your LinkedIn summary? Yet, you may have hesitated about doing this, as you wonder which strengths to include. If you’re a job seeker, you might choose to vary the strengths depending on the types of jobs you are pursuing. As a business owner, you may want to expand upon the strengths you list if the services or products you provide change.   Discover Your Top Strengths Through the Clifton StrengthsFinder I have found the Clifton StrengthsFinder a helpful tool for discovering and/or validating personal strengths. Psychologist Donald [...]

By |2018-02-15T08:49:04-07:00February 15th, 2018|0 Comments
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Protecting Your Security on Facebook

Have you thought about protecting your security on Facebook? Feeling secure on Facebook is a top priority for my clients and the students in my classes. Some of these folks have even avoided Facebook completely due to concerns over security. Naturally, the Security and Login section within your Settings menu is the most important section related to this subject. You can find it by clicking on the little downward pointing arrow at the top right of your menu bar and then scrolling down to Settings and clicking on it. The Security and Login section is toward the top of the [...]

By |2018-02-06T21:34:25-07:00February 6th, 2018|0 Comments
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The Pros and Cons of Tagging People on Facebook

Have you thought about the pros and cons of tagging people on Facebook? Part of me likes it when I’m brought into a post someone else created. Another part of me gets annoyed when this happens. Tagging is when someone on Facebook identifies a friend in a picture. It also happens when someone enters the name of a Facebook friend in a post or comment. Doing either of these creates a hyperlink from the person posting to the personal page of the person being tagged. Depending on their settings, the tagged person gets a notification that someone tagged them. Cons [...]

By |2018-01-31T22:01:52-07:00January 31st, 2018|0 Comments
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Organizations – How to Highlight Them on LinkedIn

My organizations - how to highlight them on LinkedIn? I'm glad people bring that question to me. Giving back to your community through organizational involvement is good for the community and good for you. Sharing that involvement on LinkedIn benefits you and the organizations. Not only are you sharing your skills and knowledge for a worthy cause, you’re differentiating yourself from your competition. Think of your volunteer involvement as part of your personal and professional brand. You can use your LinkedIn profile to highlight the organizations to which you belong. Also, you can reference the organizations in your updates and [...]

By |2018-01-24T20:35:58-07:00January 24th, 2018|0 Comments
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