Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

Boomers' Blog

Creating Articles That Tie to Your Social Media Presentations

By creating articles that tie to your social media presentations, you can promote upcoming talks on social media. Such articles can also be a great way to introduce yourself to niched groups of business people.   Examples of Recent Articles I Wrote In the past few weeks, I’ve had two articles published. “Safe fun for older adults on Facebook,” was published in several newspapers serving readers in small communities near Denver. The other article, “Three Best Practices for Using LinkedIn,” appeared in the Fourth Quarter Issue of The MHEDA Journal. Readers of this journal are members of the Material Handling [...]

By |2020-11-11T21:41:37-07:00November 11th, 2020|0 Comments
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Celebrating the 10th Anniversary of My Business

This month I’m celebrating the 10th anniversary of my business, Boomers’ Social Media Tutor. Back in 2010 as I was winding up a 17-year career in sales, I decided to start a new career. Although I didn’t go full-time into my business until March 2013, I created my LLC in October 2010. I remember the challenge of creating the name like it was yesterday. Even though Boomers’ Social Media Tutor is a mouthful, it truly represents what I offer and who I serve.   Taglines and Slogans In reflecting over this decade of being in business, so many thoughts come [...]

By |2020-10-28T21:15:08-06:00October 28th, 2020|4 Comments
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Why You Should Have a Company Page on LinkedIn

Have you ever thought about why you should have a company page on LinkedIn? Until recently, I wasn’t convinced of the value of a company page for a single-person business. Over the past year or so, my thinking has changed. Now, I’m proposing that if you are a business owner, you should have a company page. I continue to believe that you as a business owner should optimize your personal profile and keep it updated. Also, it’s important for you to use LinkedIn to stay in touch with your business colleagues. In addition, it helps to build your personal reputation [...]

By |2020-10-21T22:42:50-06:00October 21st, 2020|0 Comments
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Learn More About Privacy and Other Social Media Settings

Many of my clients, especially older adults, want to learn more about privacy and other social media settings. All of us should periodically review our settings for each of our social media sites. Taking this action will not only help to address privacy concerns, it will improve your overall experience with these sites.   Facebook Find your settings by clicking on the arrow to the right of the bell icon in your menu bar. Click on “Settings and Privacy” and then click on “Settings.” In the general account settings, verify that the email associated with your Facebook account is correct. [...]

By |2020-10-14T08:56:20-06:00October 14th, 2020|0 Comments
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Use LinkedIn to Highlight Your Involvement in Membership Organizations

Do you use LinkedIn to highlight your involvement in membership organizations? There are several reasons to do this to benefit both you and your organization. If you are looking for a job, being part of one of these organizations might lead a hiring authority to notice you. So often it’s our connections to others in the community that lead us to our next job. Perhaps you’re looking to grow your membership organization. By bringing up your involvement in it, your LinkedIn connections learn about your group and might come check it out. Highlight Your Involvement with the Membership Organization in [...]

By |2020-10-07T11:52:47-06:00October 7th, 2020|0 Comments
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New Facebook Layout Affects All Facebook Users

Did you know that the new Facebook layout affects all Facebook users as of September 30? Yes, we are getting this new layout, whether we want it or not. It’s the most comprehensive change I’ve seen on Facebook since at least 2013 when I started my business.   Background on the Change to the New Facebook Layout I learned a lot from Maggie Tilman’s July 1, 2020 article, “The New Facebook Update: How to Get It and Turn on Dark Mode.” According to Tilman, this update is one of only four major changes that Facebook has ever made to its [...]

By |2020-09-30T09:54:29-06:00September 30th, 2020|0 Comments
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Effective Ways to Invite People to Connect on LinkedIn

There are a number of effective ways to invite people to connect with you on LinkedIn. Conversely, there are plenty of ways to alienate potential connections when you send them a note with your invite. Before you create your own strategy for inviting people to connect with you, reflect on how you use LinkedIn. If you use it mainly to grow your business, you will likely reach out to potential clients and referral partners. If you use it to share information of value related to your field, you may broaden your circle of connections.   Should I Send a Personalized [...]

By |2020-09-15T22:09:13-06:00September 15th, 2020|0 Comments
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What to Do When Someone Pretends to Be You on Instagram

Do you know what to do when someone pretends to be you on Instagram? It can be very unsettling when someone pretends to be you on a social site you use. Sadly, this kind of activity is far too common. When something like this happens, the key is to act swiftly to both notify your connections on the account and to make a report through the standard processes of the social site. Then make a point to carefully monitor the account in case it happens again.   My Own Experience of Someone Impersonating My Instagram Account Just over a week ago, I had [...]

By |2020-09-09T21:36:12-06:00September 9th, 2020|0 Comments
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How to be a Ninja Virtual Networker

I'm delighted to share this guest blog post by Susan Mann of N-Compass TV Colorado, whom I recently met through a business networking group. She's a very successful networker in the business world and offered to share these tips with the readers of my blog post. Thanks, Susan! In these crazy days of COVID-19, everything you thought you knew about networking has changed. Overnight, sometime in March, a new way of having meaningful connections emerged - the Zoom Virtual Networking Meeting. While some networking groups are beginning to meet in person again (distanced or not) and some hybrid meetings are [...]

By |2020-09-01T09:56:32-06:00September 1st, 2020|0 Comments
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12 Ways to Boost Attendance at Your Speaking Engagements

There are many ways to boost attendance at your speaking engagements. I’ve done hundreds of engagements since I started my social media training business in 2013.  I’ve tried a variety of ways to increase attendance – whether at my events or as a guest speaker. In my experience, using the 12 tips listed in this blog post have substantially increased attendance at my events. These tips apply whether it is an in-person or virtual event.   Preparing to Promote Your Speaking Engagement Make sure your title is short, catchy and understandable. You need to grab people’s attention right away, and [...]

By |2020-08-19T08:16:44-06:00August 19th, 2020|0 Comments
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