Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

Boomers' Blog

Grateful for My Community of Social Media Learners

I’m feeling very grateful for my community of social media learners. The community I’m referring to consists of the members of my Simplify Your Social Media Meetup Group.   Background on My Meetup Group I created this Meetup group to offer people an opportunity to learn about social media in a fun, interactive setting. In fact, this month I’m celebrating the third anniversary of this monthly group! The folks who come to our meetings are a wide range of business people. Some are pretty proficient with their social media. However, most of them struggle from time to time with how [...]

By |2020-12-10T07:47:38-07:00December 9th, 2020|0 Comments
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Older Adults – You Can Stay Safe on Facebook While Enjoying Yourself

To my fellow older adults – you can stay safe on Facebook while enjoying yourself! As we approach the holiday season, we are likely to be spending even more time than usual on Facebook. Therefore, this is a good time to focus on the benefits and challenges of being on this social media site. There so many benefits for seniors to be had by being active on Facebook (and other types of social media). For example, Alissa Bauer’s article in the August 3, 2020 issue of Senior Living Blog includes such benefits as: Connecting with family members who live far [...]

By |2020-12-02T18:51:08-07:00December 2nd, 2020|0 Comments
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Becoming More of a Global Community Through Virtual Events

We’re becoming more of a global community through virtual events that are often accessible to anyone anywhere. Consequently, attendance isn’t limited to those who are within a geographic striking distance. I encourage you to find organizations outside of your geographic area where you can visit virtually. Then, you can use social media to stay in touch with people you meet at these groups. Recently, I did some LinkedIn training at the virtual meetings of two groups that are based in other states. One of the groups normally meets in Midtown Manhattan and the other in the Miami area. Both groups [...]

By |2020-11-19T14:36:33-07:00November 19th, 2020|0 Comments
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Creating Articles That Tie to Your Social Media Presentations

By creating articles that tie to your social media presentations, you can promote upcoming talks on social media. Such articles can also be a great way to introduce yourself to niched groups of business people.   Examples of Recent Articles I Wrote In the past few weeks, I’ve had two articles published. “Safe fun for older adults on Facebook,” was published in several newspapers serving readers in small communities near Denver. The other article, “Three Best Practices for Using LinkedIn,” appeared in the Fourth Quarter Issue of The MHEDA Journal. Readers of this journal are members of the Material Handling [...]

By |2020-11-11T21:41:37-07:00November 11th, 2020|0 Comments
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Celebrating the 10th Anniversary of My Business

This month I’m celebrating the 10th anniversary of my business, Boomers’ Social Media Tutor. Back in 2010 as I was winding up a 17-year career in sales, I decided to start a new career. Although I didn’t go full-time into my business until March 2013, I created my LLC in October 2010. I remember the challenge of creating the name like it was yesterday. Even though Boomers’ Social Media Tutor is a mouthful, it truly represents what I offer and who I serve.   Taglines and Slogans In reflecting over this decade of being in business, so many thoughts come [...]

By |2020-10-28T21:15:08-06:00October 28th, 2020|4 Comments
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Why You Should Have a Company Page on LinkedIn

Have you ever thought about why you should have a company page on LinkedIn? Until recently, I wasn’t convinced of the value of a company page for a single-person business. Over the past year or so, my thinking has changed. Now, I’m proposing that if you are a business owner, you should have a company page. I continue to believe that you as a business owner should optimize your personal profile and keep it updated. Also, it’s important for you to use LinkedIn to stay in touch with your business colleagues. In addition, it helps to build your personal reputation [...]

By |2020-10-21T22:42:50-06:00October 21st, 2020|0 Comments
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Learn More About Privacy and Other Social Media Settings

Many of my clients, especially older adults, want to learn more about privacy and other social media settings. All of us should periodically review our settings for each of our social media sites. Taking this action will not only help to address privacy concerns, it will improve your overall experience with these sites.   Facebook Find your settings by clicking on the arrow to the right of the bell icon in your menu bar. Click on “Settings and Privacy” and then click on “Settings.” In the general account settings, verify that the email associated with your Facebook account is correct. [...]

By |2020-10-14T08:56:20-06:00October 14th, 2020|0 Comments
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Use LinkedIn to Highlight Your Involvement in Membership Organizations

Do you use LinkedIn to highlight your involvement in membership organizations? There are several reasons to do this to benefit both you and your organization. If you are looking for a job, being part of one of these organizations might lead a hiring authority to notice you. So often it’s our connections to others in the community that lead us to our next job. Perhaps you’re looking to grow your membership organization. By bringing up your involvement in it, your LinkedIn connections learn about your group and might come check it out. Highlight Your Involvement with the Membership Organization in [...]

By |2020-10-07T11:52:47-06:00October 7th, 2020|0 Comments
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New Facebook Layout Affects All Facebook Users

Did you know that the new Facebook layout affects all Facebook users as of September 30? Yes, we are getting this new layout, whether we want it or not. It’s the most comprehensive change I’ve seen on Facebook since at least 2013 when I started my business.   Background on the Change to the New Facebook Layout I learned a lot from Maggie Tilman’s July 1, 2020 article, “The New Facebook Update: How to Get It and Turn on Dark Mode.” According to Tilman, this update is one of only four major changes that Facebook has ever made to its [...]

By |2020-09-30T09:54:29-06:00September 30th, 2020|0 Comments
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Effective Ways to Invite People to Connect on LinkedIn

There are a number of effective ways to invite people to connect with you on LinkedIn. Conversely, there are plenty of ways to alienate potential connections when you send them a note with your invite. Before you create your own strategy for inviting people to connect with you, reflect on how you use LinkedIn. If you use it mainly to grow your business, you will likely reach out to potential clients and referral partners. If you use it to share information of value related to your field, you may broaden your circle of connections.   Should I Send a Personalized [...]

By |2020-09-15T22:09:13-06:00September 15th, 2020|0 Comments
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