Have you ever thought about why you should have a company page on LinkedIn?

Until recently, I wasn’t convinced of the value of a company page for a single-person business. Over the past year or so, my thinking has changed. Now, I’m proposing that if you are a business owner, you should have a company page.

I continue to believe that you as a business owner should optimize your personal profile and keep it updated. Also, it’s important for you to use LinkedIn to stay in touch with your business colleagues. In addition, it helps to build your personal reputation and professional credibility by posting as you on LinkedIn.

Many of the points I raise in this blog post come from JoAnne Funch’s article “Should You Have a Company Page?” She published this article in her LinkedIn for Business Blog. Read it in full at https://linkedinforbusiness.net/linkedin-company-page/

I agree with Funch when she said in this article: “Having a company page is a great way to establish your brand, share what you do and who you serve.”

 

Some Reasons to Have a Company Page on LinkedIn

  • Raise brand awareness – educate people on your company’s products and services. In many ways, your company page functions like a mini-website. There’s a 2000-character field to describe your company and its services.
  • Increase your company’s search engine optimization (SEO) in internet searches for your company name. You can associate your company page with up to 20 keywords or phrases and up to three hash tags.
  • Add credibility – connecting your personal profile to your company page creates a more professional presence. Also, when you have a company page, your company logo appears both at the top of your profile and in your experience section.

 

How to Set Up a LinkedIn Company Page

  • Click on the 9-dot grid in the menu bar and scroll down until you see “Create a Company Page”. Click on that. Select the size of your business.
  • At a minimum, you will need to include a company description of 250-2000 characters and a website address. You will also want to add your company logo, a cover photo and a company tagline if you have one.
  • Google previews up to 156 characters of the company page description, so lead with keyword-rich language when you create your company description.
  • Include keywords throughout the company page and in the posts made on the page.
  • Complete the template, and now you will have a company page.

 

Posting to Your Company Page and Gaining Followers of Your Page

  • Post to your company page on a regular basis. Share trends in your industry and your reflections on those trends. Use hashtags with search terms.
  • Highlight your company’s clients and their successes in your posts. Be sure to tag individuals and companies using the @ sign.
  • Please note that there is no “share” option when you post on your company page. Instead, you click on the three dots at the top right-hand corner of the post and select “Copy link to post.” Then paste this link into a post that you create from your personal part of LinkedIn.
  • LinkedIn suggests which of your connections to invite to follow your page. Invite only the ones most likely to follow your page. Here’s some tips from LinkedIn about this process: https://www.linkedin.com/help/linkedin/answer/104319/invite-connections-to-follow-your-linkedin-page
  • You can also include a link to your company page in your email signature, on your website, in your newsletters, and in other types of communication.

 

How About You?

Do you have a company page on LinkedIn? If so, what are the benefits you have experienced from having one?

 

About Joyce

Joyce Feustel helps people, especially those age 45 and up, to become more effective using social media, especially Facebook, LinkedIn, Instagram, and Twitter. She works with business owners, nonprofit organizations, job seekers, consultants, and many others. Find her at www.boomerssocialmediatutor.com.