Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce has created 418 blog entries.

How to Use LinkedIn When Making Introductions

Have you ever wondered how to use LinkedIn when making introductions? In this blog post, I will describe how to use LinkedIn messaging to make introductions between two people. Plus, I will provide tips for using information from LinkedIn profiles when making introductions.   Process of Using LinkedIn Messaging to Make Introductions To introduce two people using LinkedIn’s messaging function, click on the messaging icon in the menu bar. Type the names of the two people you are introducing in the space where it says “type a name or multiple names.” Then create your message introducing the two people. You [...]

By |2023-08-03T20:58:41-06:00August 3rd, 2023|0 Comments
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The Impact of Words of Appreciation

Have you wondered how the impact of words of appreciation can reverberate throughout your circle and beyond? Last week, I provided a complimentary LinkedIn session to Eric Moore, a 24-year-old college student whom I met early this year. He’s from Liberia and goes to college in New Delhi, Delhi, India. We connected when he inquired about joining one of my Toastmasters clubs. It has a hybrid format and meets on a Saturday at a time that fit his schedule. Toastmasters is an organization through which you can improve your communications and leadership skills. As it happened, it didn’t work out [...]

By |2023-07-19T20:36:08-06:00July 19th, 2023|0 Comments
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Social Media and People Over 60

During a recent podcast interview, the host asked me to provide some perspectives on social media and people over 60. We discussed that many people in this age group find social media too complicated. Even when they’ve been shown the steps of how to do things on social media, they might have trouble remembering the steps. Or maybe they find the whole experience of being on social media pointless. I offered a number of suggestions for ways that people 60 and over can be safer on social media. We discussed the benefits of using these sites for someone in their [...]

By |2023-07-12T20:29:15-06:00July 12th, 2023|0 Comments
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Why Should Business Owners Use LinkedIn?

Why Should Business Owners Use LinkedIn? Since LinkedIn is often associated with getting a job, people sometimes ask me why should business owners use LinkedIn. In the 10 years that I’ve been providing LinkedIn tutoring and training, I’ve reflected on this question many times. Most business owners can see the point of having a profile on LinkedIn that represents them well. However, some of them are puzzled about what you would do on LinkedIn beyond having the profile. Benefits to Business Owners of Using LinkedIn   Showcase your brand. Key parts of your profile for showcasing your brand include the [...]

By |2023-06-21T19:51:38-06:00June 21st, 2023|0 Comments
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Adjust Your Trainings to Meet the Needs of Your Audience

Do you adjust your trainings to meet the needs of your audience? It can be tempting to develop a signature speech or training to share with all your audiences. As I’ve learned from being a part of Toastmasters, you need to meet your audience members where they are. As soon as you book a speaking or training engagement, pose some questions to the person who booked you. Find out what kinds of information related to your areas of expertise are of greatest interest to the audience. Develop your speeches and training materials so that you can easily mix and match [...]

By |2023-06-08T21:56:21-06:00June 8th, 2023|0 Comments
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Show Off Your Skills on LinkedIn

Did you know that LinkedIn now gives you more opportunities to show off your skills? The most recent place to add your skills can be found in the About section. You can also add skills to each position description in your Experience section and to each listing in the Projects section.   Why Add Skills to Different Parts of the LinkedIn Profile? Whether you are a job seeker or a business owner, your skills are an essential part of what you offer. In her article Updating Your Profile on LinkedIn: Skills You Should (and Shouldn’t) Add, Zoe Kaplan covers: Why [...]

By |2023-05-18T21:56:32-06:00May 18th, 2023|0 Comments
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Hats Off to Marie Leslie

Hats off to Marie Leslie – one of my dearest business colleagues. She and her husband are relocating soon from the Denver area to South Carolina. Recently, she and I had lunch, and I was so glad to get one more in-person visit with her before her big move. That’s when we had the photo taken that’s at the top of this blog post. Do you take the time to let your business colleagues know how much they mean to you? Too often, we take these folks for granted and don’t publicly honor them as much as we could. So, [...]

By |2023-05-11T20:39:03-06:00May 11th, 2023|0 Comments
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Tips for a Successful Video Shoot

Whether you are creating videos yourself or partnering with professionals, here’s some tips for a successful video shoot. Even before you start with the planning for your shoot, consult with others who’ve done video marketing.   Planning and Preparation Tips Start planning for the video shoot at least two months ahead of when you want have the shoot. Get the date on your calendar and on the calendar of the videographer. Meet with the videographer to scope out what kinds of videos will be created. I’m very grateful to be collaborating with my long-time videographer Erica Jaffe of Staccato Productions. [...]

By |2023-05-03T19:42:25-06:00May 3rd, 2023|0 Comments
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Benefits of Enabling Creator Mode on Your LinkedIn Profile

Have you been wondering about the benefits of enabling creator mode on your LinkedIn profile? My favorite features of creator mode are being able to add up to five search terms just below your profile headline and the ability to add a hyperlink to a website. According to LinkedIn: “Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.” There are many benefits of enabling creator mode, [...]

By |2023-04-20T21:29:18-06:00April 20th, 2023|0 Comments
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Using LinkedIn and Other Approaches for Building Relationships

I’ve been reflecting on using LinkedIn and other approaches for building relationships. Recently, Daniel Knight, CEO and “Chief Operating Unicorn” of Unicorn Universe, interviewed me on this topic. Use this link to access the recording of this interview, which was taped for the Unicorn Connector Show. Proven Strategies for Using LinkedIn to Build Relationships Prior to placing a phone call, sending an email or going into a meeting with someone, review their LinkedIn profile. Especially important areas to review are their profile headline, about section and experience section. Also, look to see where they have volunteered, projects they’ve done, and [...]

By |2023-04-13T16:54:43-06:00April 13th, 2023|0 Comments
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