Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce has created 418 blog entries.

How the Power of Weak Ties Can Work for You on LinkedIn

Have you ever thought about how the power of weak ties can work for you on LinkedIn? Wait a minute, you might be saying. What are weak ties? And how can they be powerful if they’re weak?   What are Weak Ties? Here is an edited version of the definition of weak ties from Wikipedia’s Interpersonal Ties entry: Interpersonal ties, that is the connections or ties between people, come in three varieties: strong, weak, and absent. Some researchers theorize that weak ties are actually responsible for most of the structure of social networks, as well as the transmission of information [...]

By |2019-02-20T10:45:28-07:00February 20th, 2019|2 Comments
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Use LinkedIn to Enhance Your Email Introductions

Do you use LinkedIn to enhance your email introductions? Perhaps I should back up and ask if you do email introductions. One of the many reasons I thrive in the entrepreneurial world is my knack for connecting people I think should meet each other. In fact, people I’ve introduced via email have complimented me on how well I compose these emails. One reason for this is that many years ago, I got the idea of including the URL to the LinkedIn profile for each of the people I’m introducing. I do this for a couple reasons. First, giving access to [...]

By |2019-02-18T09:26:50-07:00February 18th, 2019|0 Comments
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Maximize the Accomplishments Section of Your LinkedIn Profile

Do you maximize the Accomplishments section of your LinkedIn profile? Probably not. I say that because my experience shows that many people don’t know this section even exists. People tend to focus primarily on their summary, experience, volunteer, and education sections. So, while it’s easy to overlook this section, populating it can make a big difference. If you’ve never added anything to this section, you’ll need to start by clicking on the Add a Profile Section. Then scroll down to accomplishments and click on the arrow. Now you can start looking at the segments of this section and determine where [...]

By |2019-02-11T22:05:35-07:00February 11th, 2019|0 Comments
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Consider Teaching Classes at Colorado Free University

I encourage my Denver-area readers to consider teaching classes at Colorado Free University (CFU). This adult education center has been offering quality, affordable, skill-based, and enrichment classes for adults in the greater Denver metro area since 1987. Joyce's CFU Journey My first experience was taking a class at CFU in 1999 when I needed to brush up on computer skills. Since then, I’ve taken a wide range of classes and had excellent experiences each time. In December 2012, I earned an online marketing and social media certificate from CFU. Nine months later I started to teach some of the classes [...]

By |2019-01-29T22:29:58-07:00January 29th, 2019|0 Comments
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Connecting Your Facebook Business Page with a Facebook Group

Have you ever thought of connecting your Facebook business page with a Facebook group? For many years, you could only join a Facebook group as yourself, not as your business page. Also, a Facebook business page couldn’t create a group on Facebook. Things have changed, and fortunately, this is a change on Facebook that’s a good one. As you likely know, only a small percentage of the folks who like your page will typically see the posts on your page. Despite this challenge, I still suggest that people create a business page and post to it periodically. Doing so is [...]

By |2019-01-21T22:36:58-07:00January 21st, 2019|0 Comments
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Brand Yourself on Your Personal Facebook Page

Do you brand yourself on your personal Facebook page? Whether you have a Facebook business page or not, branding yourself your personal page makes a lot of sense. Generally, I recommend that business owners create a business page. Having such a page increases your company’s search engine optimization (SEO). Also, you have access to many features that are not available on a personal page. In order to make the most of your personal page, conduct a quick audit. Determine if you have populated all the sections described below. Plus make sure that you have selected “public” as the audience for [...]

By |2019-01-15T23:38:10-07:00January 15th, 2019|0 Comments
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Use LinkedIn to Appreciate People’s Volunteer Contributions

Do you use LinkedIn to show your appreciation of people's volunteer contributions? One of the many reasons I like to use social media, especially LinkedIn, is that it’s a great tool for appreciating other people. It’s particularly appropriate to appreciate those who have impacted you.   Example of Someone Using LinkedIn to Appreciate Me Just recently, I led a training session for a dozen vice presidents of Membership of Toastmasters clubs in the Denver metro area. I did this training as a volunteer leader within the organization. (Toastmasters is an international organization that helps people improve their communication and leadership [...]

By |2019-01-07T21:24:05-07:00January 7th, 2019|0 Comments
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Change Your LinkedIn Profile and Your Settings to Help You Land a Job

If you are a job seeker using LinkedIn, there are specific ways that you can change your LinkedIn profile and your settings to help you land a job. This post focuses on seven important profile changes. It also describes five key setting adjustments. By applying my recommendations, you will improve your chances of finding the job they seek.   Seven Profile Improvements Update your photo. It’s critical to have a recent professional head shot. Add credentials after your last name. These can include a degree (MA, MBA, PhD) or a professional credential (CPA, JD, PMP). Use keywords hiring authorities are [...]

By |2018-12-18T08:00:23-07:00December 18th, 2018|0 Comments
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Spending a Little Time on LinkedIn Can Go a Long Way

One of the most common misconceptions about LinkedIn is that you need to spend a lot of time on it before it becomes useful. Contrary to that notion, I’ve found that spending as little as 15 minutes once or twice a week is enough for most people.   Five Quick Things to at Least Once a Week Review your pending invites and either accept or ignore them. A possible client or referral source could be inviting you to connect. If you aren’t sure if you want to connect with someone, click on Manage All. Then click on Message and send [...]

By |2018-12-09T22:27:56-07:00December 9th, 2018|0 Comments
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Facebook Friend Requests and Difficult Facebook Friends

Two common questions I get about Facebook relate to Facebook friend requests and dealing with difficult Facebook friends. Regarding friend requests, I suggest you create a set of criteria to help you determine whether to accept them. There could be times that you deviate, but if you have it, life becomes much simpler. As for difficult Facebook friends, there are several options of various levels of extremity.   How to Reduce the Number of Friend Requests You Receive Before I go into some possible criteria for accepting requests, I want to step back and talk about your settings. To cut [...]

By |2018-12-03T09:54:06-07:00December 3rd, 2018|0 Comments
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