Twitter

Be a Go-Giver on Social Media

Are you a Go-Giver? So many of us, especially in the business world, have been rewarded for being go-getters, yet, the truly generous people, the Go-Givers, are often the most successful. This point is driven home very eloquently and practically in the classic book The Go-Giver: A Little Story about a Powerful Business Idea, by Bob Burg and John D. Mann and first published in 2007. What makes this book so appealing is its simplicity. Written in the format of a fable, with tales of business people illuminating each of the five main principles or “laws”: The law of value [...]

By |2015-06-24T22:37:36-06:00June 24th, 2015|0 Comments

Avoid Sending Mass Invites to Connect on Social Media

One of my pet peeves is how easy it is to inadvertently send out mass requests to connect on some social media sites. Unfortunately, these invites don’t seem to be likely to stop arriving any time soon. Even people experienced on social media sites occasionally fall into the “trap” of clicking on something that auto-broadcasts invitations. The Issue: Actually there are two issues with sending these invite: doing so can come across as unprofessional and it can connect you to people you might not have chosen to connect with on that particular platform. Countless people have told me how sites [...]

By |2015-04-15T23:06:07-06:00April 15th, 2015|0 Comments

Your Ideal Clients and Your Social Media Presence

Recently I have been working with a branding consultant to help me better clarify who my ideal clients are and how I can more effectively reach them without lots of uninterested folks in the mix. Thanks to Emilie Downs of Imago Visual (http://www.imagovisual.com/), I have been reflecting on such things as my ideal clients’: Values and goals Needs and wants Key characteristics Attitudes and beliefs Special requirements and perceptions In addition to working with Emilie, I have been informally asking people how they would describe the services I offer through my Boomers’ Social Media Tutoring business. This exercise has been [...]

By |2014-12-02T20:20:18-07:00December 2nd, 2014|0 Comments

How to Select the Best Social Media Sites

One of the questions my clients pose most often is: How do I know which social media site is best for me? They want to maximize the time they spend using social media to grow their business, sell more books, reach larger audiences, etc.   Below are some of the things I suggest that they consider when making those decisions.   Considerations When Selecting a Social Media Site Which sites are your customers using? This question can be expanded to include the readers of a book, audiences for those who do professional speaking, etc. How do you know? You ask! [...]

By |2014-11-11T16:10:18-07:00November 11th, 2014|0 Comments

Consuming Social Media – Knowing When You are Full

Social media provides numerous benefits. Yet, one of the challenges of using it is that we can be overwhelmed by the sheer volume of available material – it’s impossible to even scan it all, and it might not be a good idea to even try. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the [...]

By |2014-10-06T21:50:14-06:00October 6th, 2014|0 Comments

Dealing With Duplicate Social Media Accounts

Many people have duplicate accounts, especially on LinkedIn. Most of the time they aren’t even aware of their “dual identity,” because they have forgotten they ever created their original account, as it was a long time ago. So they make a new one, without even realizing that it’s not the only one. The problem with duplicate accounts is that people get confused about which one is the real you. A year ago I created a business account on Pinterest just to check out the features of business accounts. Sometime later I decided to convert my personal account into a business [...]

By |2014-08-19T08:10:23-06:00August 18th, 2014|2 Comments

Summarizing Yourself on Social Media

Can you describe yourself and/or your business in 160 characters or less? Summarizing ourselves in any format can be a big challenge, but the small amount of space allotted on social media makes it even more difficult. There are several places within different social media sites where you need to be concise, yet clear and specific, in describing yourself: LinkedIn - the headline (displays right after your name) Twitter - the bio Facebook (business pages) - the description page (displays in the left hand column of the page under the word “about”) Pinterest – the “about you” section One of [...]

By |2014-07-16T00:01:07-06:00July 15th, 2014|0 Comments

Removing Social Media Connections

Ever scroll through your Facebook newsfeed and find yourself only interested in the activities of a small portion of your Facebook friends? Or, if you are more of a LinkedIn user, do you find yourself trying to remember how you know the people whose posts you see in your newsfeed or wondering why you’re connected to them? Whether your social media platform of choice is Facebook, LinkedIn, Twitter, and/or another social site, likely you have some connections you would rather not have anymore. I suggest that every few months you take the time to review your connections. Determine if you really are [...]

By |2014-07-08T17:03:49-06:00July 8th, 2014|0 Comments

Help Centers for LinkedIn and Twitter

When you get stuck on a social media site, do you turn to the help center, or do you call a friend, or do you wander around the site until you get frustrated and quit? My experience has shown that, for the most part, option one is the most useful. This post is the second in a two-part series on the help centers for Facebook, Pinterest, LinkedIn, and Twitter. Last week’s post focused on Facebook and Pinterest. This post covers LinkedIn and Twitter.   LinkedIn’s Help Center To access the Help Center for LinkedIn, click on your photo on the [...]

By |2014-05-19T20:39:03-06:00May 19th, 2014|0 Comments
Go to Top