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How Business Owners Can Use Social Media Efficiently

Many people are convinced that using social media as a business tool is a complex and time consuming process. In fact, I’ve met business owners who have decided to avoid using social media at all due to concerns about all the time it will take. They are certain that being active on social media takes WAY too much time. They see business associates, friends, and others who use it spending an enormous amount of time on social media. Yet, there are ways to have a strong social media presence with only a reasonable investment of time.   Tips for Efficient [...]

By |2017-04-19T23:50:01-06:00April 19th, 2017|0 Comments
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Which Social Media Sites Work Best for Business Purposes?

Which social media sites work best for business purposes? This is a critical question for business owners to address before becoming active on social media. There are many factors to take into consideration when answering this question, including the demographics of your clients, which sites they use, and the sites your competitors use. Bear in mind that the sites you use and the time you put into them are likely to vary over time.   Demographics of Your Clients The age of your clients is a major consideration. If your clients are 45 and up, they are more likely to [...]

By |2017-02-11T21:13:14-07:00February 11th, 2017|0 Comments
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Leveraging Your Twitter Lists – Part 3 of Series

Effective use of Twitter lists will streamline and improve your Twitter experience. Many people avoid Twitter because they are overwhelmed with the sheer volume of their Twitter feed. However, a simple way to strategically approach Twitter is to create and use lists to divide that torrent into smaller streams. This post, the third in a three-part series on creating and optimizing lists on social media, covers Twitter. The first post focused on Facebook and the second on LinkedIn.   What are Twitter Lists and How Do You Use Them? According to Twitter: “A list is a curated group of Twitter [...]

By |2016-08-08T10:31:12-06:00August 8th, 2016|0 Comments
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Get Savvy with Your Company’s Statistics

Who are your clients? Which of your services is most in demand? Where does your business really come from? This blog post will deviate from my typical approach of sharing various tips and/or observations about using social media sites. Instead, I’m sharing what I’ve learned from analyzing some of the statistics I gathered over the last two years of observing my own company. As I plan my business strategies and goals for 2016, I need to take into account (among other things) the nature of my clientele, what types of services they’ve purchased, and how they found me. This process has [...]

By |2016-01-19T21:42:44-07:00January 19th, 2016|0 Comments
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Use Social Media to Get More Speaking Engagements

Many people grow their business through speaking and training. Sometimes they are paid for these engagements, and other times they do them to solely market their business. Effective use of social media can help you secure more of these engagements. Here are some ways to do so using LinkedIn, Facebook, and Twitter.   Using LinkedIn Include key words such as “speaking,” “training,” and related terms in your LinkedIn profile headline, your summary, and in other parts of your profile. Include video clips from recent speaking engagements in your summary and in the appropriate job listings in your experience section. Create [...]

By |2016-01-13T16:21:58-07:00January 10th, 2016|0 Comments
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Consistency in Social Media Marketing

Have you created consistency across your social media sites? In order for you to come across as a dependable, reliable, and up-to-date professional, it is imperative to have consistency throughout all aspects of your online presence. Most people already realize that they need to have consistency between their website and their hard-copy (printed) marketing materials, such as business cards, fliers, and brochures. But they aren’t always as vigilant when it comes to creating that same consistency across their social media sites so that they are not only consistent with each other but also with the website and hard-copy marketing materials. [...]

By |2015-12-01T08:26:46-07:00November 30th, 2015|0 Comments
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Dealing with Notifications on Social Media

Are you getting too many notifications on social media? Many of my clients tell me they’re frustrated by the number of notifications they receive each day. For example, I know someone who made a relative of hers a “close friend” on Facebook. Then she set up her notifications so that every time the relative posted on Facebook, she was notified. Not only that, but she had the notifications arriving as texts on her mobile phone. She’d be in the middle of a business meeting and get distracted by the steady flow of texts indicating that her relative had posted something. [...]

By |2015-10-28T15:46:56-06:00October 28th, 2015|0 Comments
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Build Your Authority in Your Field

There are many ways to use online tools and face-to-face encounters to enhance your credibility and thus your authority in your field. This makes you more likely to be found in internet searches and recommended by those who meet you in person.   Some Ways to Build Your Authority: Blog on a regular basis. Regular blogging (weekly or even twice a month as long as it’s consistent) on topics relevant to your field enhances your reputation as a “go-to” person. Plus, it automatically raises your position in Internet searches. Along with posting a blog to your website, share your blog [...]

By |2015-09-09T22:05:25-06:00September 9th, 2015|0 Comments
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9 Ways to Use Twitter at Conferences

In last week’s blog post on using social media at conferences, Social Media and Conferences,  I primarily focused on LinkedIn as the place to go prior to, during, and after a conference. Several people who read my post brought up Twitter as their “go-to” social site when they are at a conference. “I find that Twitter is the best place to connect when I meet someone at a conference. It’s easy to use and an easy way to strike up a conversation.” Social Connections, LLC “My conference networking tool is Twitter. It definitely helps when the conference has a special hashtag.” [...]

By |2015-08-26T10:30:45-06:00August 26th, 2015|0 Comments
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Learning Curves and Social Media

Change is often difficult. Yet, without change, we don’t merely stagnate, we get left behind. So many of my clients come to me because they don’t want to be left behind. Their professional colleagues talk about making great connections through LinkedIn. Their friends get and stay in touch with their family and friends through Facebook. And all kinds of people are using Twitter to stay up-to-date on current events Yet, sometimes my clients resist getting involved in social media because it feels like just one more thing to do, one more thing to learn, one more they don’t have time [...]

By |2015-06-30T15:25:17-06:00June 30th, 2015|0 Comments
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