Blogging

Blogging – A Critical Element of Digital Marketing

One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge. One of the best no-cost (other than the value of your time) approaches to building a strong presence in cyberspace is to blog on a regular basis. It is recommended to have your blog be part of your website to increase your search engine optimization (SEO) results. Blogging at least twice a month is necessary if you want people remember that you exist, and blogging weekly or even more often is even better [...]

By |2014-06-02T23:17:13-06:00June 2nd, 2014|0 Comments

Use Social Media to Help Promote Your Book (Or Even a Chapter)

Have you written a book? Have you written a chapter in an anthology? Or do you write articles or blog posts (like this one)? Any time you write something – from a short blog post to a book – remember to use social media to help draw more readers to what you have written. Recently, I had a chapter published in the book Seek Your Peak to Find Your Spark, an anthology compiled by April M. Williams. The book has accounts from multiple authors about what they are passionate about and how they came to develop that passion. Here is [...]

By |2014-02-04T09:02:35-07:00February 4th, 2014|4 Comments

Connecting Your Individual Strengths with Your Social Media Experience

Have you thought about how using social media can help you to enhance the strengths you already have? Neither had I, until I started reading StrengthsFinder 2.0 by Tom Rath. According to him, there are 34 strengths, sometimes called themes, each of which he describes in detail. When you purchase the book, you are assigned a code that gives you access to an online assessment. Once you complete the assessment, you can access your “Strengths Insight and Action-Planning Guide." This guide elaborates on your top five strengths and gives you ideas for how you can further develop them.   Joyce’s Top Five Strengths* [...]

By |2013-10-29T08:55:38-06:00October 29th, 2013|0 Comments

11 Tips for Business Owners Starting to Blog

Blogging will help your business grow. Plus blogging and social media go hand in hand. Even if you don’t consider yourself much of a writer, you can still share helpful tips related to your industry in a blog. By doing so, you provide information of value to your current and potential customers. Read the blogs and newsletters of other business owners. Doing so will give you ideas for how to best approach blogging for you, your company and your industry. After blogging regularly for nearly a year, here are some things I have learned along the way. Joyce’s Blogging Tips: Stick [...]

By |2013-06-06T07:33:02-06:00June 5th, 2013|2 Comments
Go to Top