Would you like to learn how to be more successful at networking?

Many people can feel frustrated or even intimidated about networking with others, especially in business environments. So, they avoid going to networking events. Or they attend them, but only talk with people they already know.

Over the 11 years I’ve been in business full-time, I’ve learned a lot about networking with other business owners. I’m breaking this blog post into the “what” and “how” of networking. These tips apply to in-person networking.

The “What” of Networking

  • When and Where – Select networking events and groups that meet when you have the most energy. Also, when possible, find ones within reasonable proximity to where you live or work.
  • Meeting/Event Format and Purpose – Find networking groups and events that align with your or your company’s purpose. Research the size of the group, the number of attendees at an event, and the structure of the group/event. Will people be introducing themselves to the whole group? Or will it be more of a mixer where you go around introducing yourself?
  • Who Attends – You might prefer events focused an age group or industry. What chances will you have to meet potential clients or referral partners at the group or event? What types of people do you like to network with. I prefer to hang out with upbeat people who have a spirit of generosity.

The “How” of Networking*

  • General Considerations – Focus on the other people in the group or event. Become a known resource to others. Let folks know the people you are looking to meet at the event. Follow up after the event via a LinkedIn connection invite, an email, or other means. Ask people how they would like you to communicate with them. 
  • Starting a Networking Conversation – Approach the other person in a friendly manner using open body language. Lean slightly toward them as you shake their hand firmly and say your name. Be sure to say their name aloud to help you remember it.
  • Experiencing the Conversation – Start with small talk, such as referencing the shared situation. Ask open-ended questions that start with “how” or “what.” Be sure to show a genuine interest in your conversational partner and use their name during the conversation.
  • Exiting the Conversation – State your need to leave the conversation to do something else and follow through. Show sincere appreciation for the time together. End with a smile and a handshake – the same way you started the conversation. Ask if there’s anyone at the event they’d like to meet. Then, look for a person you know who fits that description and introduce them to your conversational partner, if possible.

*Adapted from the book The Fine Art of Small Talk by Debra Fine

About Joyce

Joyce Feustel helps people, especially those age 55 and up, to become more effective using social media, especially LinkedIn and Facebook. She works with business owners, business development professionals, business consultants, job seekers, and more – ranging from entrepreneurs to people in large corporations. Find her at www.boomerssocialmediatutor.com.