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People sometimes ask me “How personal should you get in your LinkedIn posts?” In researching this topic, I found a wide range of opinions, including lists of what not to post about. The piece that especially caught my eye and resonated with me was one by LinkedIn expert John Nemo. Entitled: “How ‘Getting Personal’ With Your LinkedIn Updates Can Drive Significant Reach,” Nemo argues for being personal on LinkedIn. One of my favorite quotes from the article is: “More than ever – and especially in the digital space – your potential clients and customers are craving authenticity and transparency, they’re [...]

There are many ways to boost attendance at your speaking engagements. I’ve done hundreds of engagements since I started my social media training business in 2013.  I’ve tried a variety of ways to increase attendance – whether at my events or as a guest speaker. In my experience, using the 12 tips listed in this blog post have substantially increased attendance at my events. These tips apply whether it is an in-person or virtual event.   Preparing to Promote Your Speaking Engagement Make sure your title is short, catchy and understandable. You need to grab people’s attention right away, and [...]

Recently I helped to recognize and pay a Toastmaster tribute to Amal Al-Saffar, a member of Excelsior Advanced Toastmasters. Amal joined our club last fall and quickly captured our hearts. In her late 20s, she is by far the youngest member of our club. Yet, she has a depth of experience as a leader and speaker that inspires us all. She wanted the challenge of participating in our club with its highly experienced leaders and speakers.   Accomplishments of Amal Al-Saffar Amal’s been a gifted speaker and leader since she was young. As a teenager in her home country of [...]

Do you participate effectively in online meetings? These days, we find ourselves in online meetings more often than ever. Restrictions in face-to-face gatherings due to the impact of COVID-19 vary by state and can change daily. A number of states have a shelter-in-place (stay-at-home) order, such as Colorado where I live. As a result, many face-to face meetings have moved online to platforms like GoToMeeting or Zoom. Since Zoom is a new tool for many people, here are some tips for participating effectively using this site.   Using Zoom for Video Conferencing For those of you unfamiliar with Zoom, Eric [...]

  There are special considerations when using LinkedIn as an Attorney, Accountant Financial Advisor, or a related professional. Are you one of these types of professionals? If so, keep in mind that you typically have a range of compliance requirements you need to comply with on social media. These requirements will vary by profession and even by companies within a profession. Often these requirements restrict some types of information what you can include in your LinkedIn profile. Also, when you want to post on LinkedIn, you will likely need to get the post approved by compliance. Some companies will also [...]