There are at least nine ways to promote your speaking engagements.

I’ve tried a variety of ways to promote these engagements and increase attendance – whether at my own events or as a guest speaker. The tips in this blog post apply whether it is an in-person or virtual event. They can also be applicable for podcast appearances.

 

Preparing to Promote Your Speaking Engagement

  • Make sure your presentation title is short, catchy and understandable. You need to grab people’s attention right away, and that’s what the title will do for you.
  • Include a short description of your talk with key words woven into it. Bullets are a great way to get more white space, which is critical when you promote it on social media.
  • Customize your bio to fit the subject of your talk. Make sure that you show you have the professional background to speak on the topic. But don’t get carried away with too many credentials and generic info about yourself.

 

Promoting the Speaking Engagement via Social Media

  • Create excitement and anticipation by posting on social media about your talk a few weeks out from the event. Be sure to post again a day or two before the event and more often if you wish.
  • Find out from the person who invited you when and where they are posting about the event. Go to the social media site(s) where they are posting and comment on their post(s). Comment on and share their post(s), and be sure to tag that person when you do that.
  • Encourage others in the group (your own or the one you are speaking at) to share posts about your speaking engagement on social media.

 

Promoting the Speaking Engagement Via Your Newsletter or Blog

  • Write an article about your speaking engagement in your newsletter (if you have one). Take this approach whether it’s your own group where you are speaking or you’re the guest speaker at another’s group.
  • Dedicate a blog post to your upcoming speaking engagement.
  • Whether it’s a newsletter article or blog post, write about the organization where you are speaking. Tell the readers why it would be valuable for them to attend your talk.

 

Bonus Ideas

 After your presentation, you can continue to draw attention to the event. Consider writing a newsletter article or blog post about the experience. Be sure to include photos screen shots taken at event, if you have them. If there is a recording of your talk that’s available publicly, be sure to include a link to it.

 

About Joyce

Joyce Feustel helps people, especially those age 55 and up, to become more effective using social media, especially Facebook and LinkedIn. She works with business owners, nonprofit organizations, job seekers, consultants, and many others. Find her at www.boomerssocialmediatutor.com.