social media

Want to Be Braver? Join Toastmasters!

  Most people would like to be braver both in person and on social media. If you are one of those people, I highly recommend that you join a local Toastmasters club. “The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communications and leadership skills, which in turn foster self-confidence and personal growth.” (from the Toastmasters’ website) Webster’s defines brave as “possessing or exhibiting courage or courageous endurance.” I believe that having more self-confidence helps people be braver. The concepts are closely [...]

By |2017-11-14T22:44:33-07:00November 14th, 2017|0 Comments
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Learning from the Pros at Social Media Day Denver: Mile High Influence

By the end of June 30th, I was almost in overload from all I had learned from a stellar group of presenters. Yet, I am so glad I joined the nearly 200 others at Social Media Day Denver: Mile High Influence. Social Media Day is an internationally recognized day devoted to celebrating the ways social media has changed our lives for the better. Erin Cell, founder of Socially Powered, was the driving force behind the first large-scale Social Media Day event in Denver. Assisted by an extensive team of volunteers, Erin worked tirelessly to pull off a very successful event [...]

By |2017-07-05T20:59:55-06:00July 5th, 2017|0 Comments
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How Business Owners Can Use Social Media Efficiently

Many people are convinced that using social media as a business tool is a complex and time consuming process. In fact, I’ve met business owners who have decided to avoid using social media at all due to concerns about all the time it will take. They are certain that being active on social media takes WAY too much time. They see business associates, friends, and others who use it spending an enormous amount of time on social media. Yet, there are ways to have a strong social media presence with only a reasonable investment of time.   Tips for Efficient [...]

By |2017-04-19T23:50:01-06:00April 19th, 2017|0 Comments
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Celebrate Your Business Milestones on Social Media

It’s important to celebrate your own business milestones on social media. Too often people avoid this because they don’t want to come across as boastful or overly self-promoting. While you shouldn’t post one brag after another, what I have found is that selectively sharing special milestones gives folks a chance to thank and honor you.   Some Business Milestones to Celebrate Anniversary of the Creation of Your Business. Recently, I celebrated the fourth anniversary of my company with posts on Facebook and LinkedIn. The responses were so heartwarming. Technically, Boomers Social Media Tutors began in October, 2010, when I created [...]

By |2017-03-23T16:11:21-06:00March 20th, 2017|0 Comments
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Which Social Media Sites Work Best for Business Purposes?

Which social media sites work best for business purposes? This is a critical question for business owners to address before becoming active on social media. There are many factors to take into consideration when answering this question, including the demographics of your clients, which sites they use, and the sites your competitors use. Bear in mind that the sites you use and the time you put into them are likely to vary over time.   Demographics of Your Clients The age of your clients is a major consideration. If your clients are 45 and up, they are more likely to [...]

By |2017-02-11T21:13:14-07:00February 11th, 2017|0 Comments
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How Much Time Should I Spend to be Effective on Social Media?

Many people wonder how to spend their time on social media when using it for business purposes. Many people in the classes I teach and those whom I tutor privately ask me this question. My answer is: Less time than you may think. When answering this question, I make a distinction between time spent for business vs. time spent for personal reasons. How much time to spend online for personal reasons will vary a lot from person to person. Some people like to hang out a lot on social media, just like some people like to watch a lot of [...]

By |2017-01-31T22:36:59-07:00January 31st, 2017|0 Comments
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Appreciate and Honor Others on Social Media

There are many tools we can use to appreciate and honor others on social media. In fact, the ability to use social media in this fashion is one of the things that initially drew me into using these sites. There are numerous ways to use social sites to share your generosity of spirit. Here are some ways to use Facebook and LinkedIn to honor and appreciate others. Most of my suggestions are things you can do publicly, but some are meant to be done privately.   Appreciate and Honor Others on Facebook Like their Facebook business page. Then, periodically share [...]

By |2016-11-14T22:48:18-07:00November 14th, 2016|0 Comments
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Notifications Settings: Finding the Balance

Ever feel overwhelmed by all the notifications you get about the activity on your social media sites? Adjusting your notifications settings will help you address this issue. If you don’t adjust the notifications settings for each of your sites, you may receive more notifications than you want. Each social site has a notification setting, which you can use to determine WHAT you want to be notified about and HOW you want to be notified. Here are some tips for managing the notifications settings on Facebook and LinkedIn.   Notifications Settings in Facebook For your personal Page: Go into Settings by [...]

By |2016-09-18T23:47:38-06:00September 18th, 2016|0 Comments
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Leveraging Your Twitter Lists – Part 3 of Series

Effective use of Twitter lists will streamline and improve your Twitter experience. Many people avoid Twitter because they are overwhelmed with the sheer volume of their Twitter feed. However, a simple way to strategically approach Twitter is to create and use lists to divide that torrent into smaller streams. This post, the third in a three-part series on creating and optimizing lists on social media, covers Twitter. The first post focused on Facebook and the second on LinkedIn.   What are Twitter Lists and How Do You Use Them? According to Twitter: “A list is a curated group of Twitter [...]

By |2016-08-08T10:31:12-06:00August 8th, 2016|0 Comments
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The Power of Facebook Lists: Part I of a Series

Are you using Facebook lists and/or the list features of LinkedIn and Twitter? Doing so can help you stay focused on the segment of your connections most critical to your business success. Each site gives you the ability to group connections as clients, referral partners, groups needing speakers, and much more. For example, perhaps some of the clients with whom you are connected on Facebook are regular posters. To make sure you see their posts, you could create a “clients who are also Facebook friends” list. You can create any type of group or list for the people you are [...]

By |2016-07-26T15:58:01-06:00July 25th, 2016|0 Comments
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