social media

What’s your approach to engaging with a social media site that is new to you? Do you like to gradually wade into the waters of this site? Or do you prefer to simply jump in and figure you will learn how to swim in the unfamiliar waters? I am always fascinated by the approach taken by different folks when it comes to becoming familiar with a social media site. Some people prefer to take their time with a new social media site. They set up a profile, gradually add connections, and then sit back to see what happens. There are some pluses [...]

In reflecting on my use of a variety of social media, I have come to the conclusion that there are some “rules of the road” that contribute to a positive experience on social media, no matter which platform you are using. Here are Joyce's Social Media Rules of the Road: Be yourself. Although the nature of your remarks might vary a bit among social media platforms, keep a consistent persona. Doing so will make people more apt to reach out to you and to trust you. Take the high road when posting. Keep in mind that at some level, everything [...]

Blogging and social media go hand in hand. True, you can have a very satisfying experience on social media without blogging. Yet, once you blog regularly, you as a business owner, someone passionate about a cause, or simply someone with a creative bent, can spread the word even more broadly via social media. I got started with blogging back in April of 2012 shortly after my website went live. By late July, I was blogging twice a week, and for the most part have been blogging that often since then. One of the many things I find beneficial about blogging [...]

Happy New Year! There is something about starting a new year that reminds of starting a school year. Both are about beginnings. What social media adventures are you planning to take in 2013? If you have only participated in Facebook, maybe this is the year to try out Twitter. If you have been more professionally oriented and have only been active on LinkedIn, then consider checking out Pinterest. For the longest time (since 2008), the only social media platforms I participated in were Facebook and LinkedIn. Then in 2012 I decided to get active on Twitter, plus I got on [...]

For me, LinkedIn is my “home base” when it comes to social media sites. Tonight I pay tribute to the social media site that offers me so much. I became active on LinkedIn exactly 4 years ago this month, the same month I got active on Facebook. What drew me to LinkedIn, and what still keeps me anchored there, is the opportunity to network professionally with people from all over the world. Here are 5 reasons why LinkedIn works for me: I have been able to learn from a variety of experts through the Groups feature, the Answers feature, and [...]

Who introduced you to the social media platforms you use? Or you did just find them on your own and start using them? For most of the platforms I use, there is typically one person who nudged me onto that platform. It was Barbara Bailey, owner of Visibility Consultants and founder of Business Women For Women, who encouraged me to check out Pinterest. At first, I simply dabbled in Pinterest, popping into it now and then, creating a few boards, pinning a few items, but not really pursuing it strategically. By the time I took the Digital Marketing with Pinterest [...]