social media

Your Brand and How Social Media Can Help Showcase It

When people think of you, how do they describe you? If you own a business, what do your clients and customers have to say about it? How does your presence on social media reflect your brand? Definition of Branding According to the American Marketing Association Dictionary: A brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.” Often we think of logos when we think of a brand, such as this logo of the University of Wisconsin- Madison where I went to college. But a brand goes far beyond [...]

By |2013-07-26T10:21:01-06:00July 26th, 2013|2 Comments

Followers on Facebook

Do you have followers on Facebook? Are you following folks on Facebook? Have you checked your privacy settings lately regarding followers? What are Followers on Facebook? Followers may be people you didn't accept as a friend on Facebook when they sent you a friend request. Or perhaps they found your personal profile on Facebook and chose to follow you rather than ask you to be friends with them on Facebook. Here is a link to information about followers: https://www.facebook.com/about/follow Though as an aside, I find it curious that when giving examples of people to follow that Tim Tebow would be suggested along [...]

By |2013-07-18T21:56:05-06:00July 18th, 2013|0 Comments

Hashtags on Facebook

I always find it intriguing how the major social media sites add features that are found on other social media sites. Much of the time, those changes work for me, that is once I get used to them. One of the latest changes is that you will find hashtags on Facebook, whereas before these were found only on Twitter, Instagram, Pinterest and Tumblr. Facebook introduced their use in mid-June of this year. Here is a link to Facebook’s explanation of using a hashtag (#) before a word or phrase: https://www.facebook.com/help/587836257914341   What is the Point of Hashtags? Quoting from the [...]

By |2013-06-26T20:13:50-06:00June 26th, 2013|4 Comments

Facebook Events: If You’re Invited – Bring More People Too

When you are invited to a Facebook event do you invite friends of yours on Facebook to also attend the event? I encourage you to do so. There are several reasons why I believe this to be a good idea. Reasons to Invite Others to a Facebook Event That You're Invited To People who host events want to have a good turnout at the event. Bringing more people to the event enhances your relationship with the host of the event. Even those who can't attend have the option to follow up with the host to learn more about the topic. Those [...]

By |2013-06-20T07:28:45-06:00June 19th, 2013|0 Comments

How LinkedIn Helped Me Find a Tribe

The professional social networking sites LinkedIn has helped countless people to find jobs, organizations, leads, and customers. Today, LinkedIn helped me to find a tribe. Ever get invited to investigate an organization that you didn’t know much about? In the old days (as in prior to about 2008), you would find out about these organizations through a co-worker, business colleague, or perhaps by being solicited directly by the organization. Nowadays you can find out about these organizations via a connection you made through social media.    Julie Genovesi Reaches Out to Me Via LinkedIn Case in point – five days [...]

By |2013-06-12T12:31:38-06:00June 12th, 2013|0 Comments

11 Tips for Business Owners Starting to Blog

Blogging will help your business grow. Plus blogging and social media go hand in hand. Even if you don’t consider yourself much of a writer, you can still share helpful tips related to your industry in a blog. By doing so, you provide information of value to your current and potential customers. Read the blogs and newsletters of other business owners. Doing so will give you ideas for how to best approach blogging for you, your company and your industry. After blogging regularly for nearly a year, here are some things I have learned along the way. Joyce’s Blogging Tips: Stick [...]

By |2013-06-06T07:33:02-06:00June 5th, 2013|2 Comments

Which Email Marketing Service Should I Use?

This week's blog post features guest blogger David Dye, who will share his thoughts about selecting an email marketing platform. Thanks so much, David! Sound familiar? You visit a web page that asks you for your email address… Then you regularly receive email, blog posts, or a newsletter… And you say to yourself, “I want to do that!” (And if you did say that, give yourself a pat on the back for being so smart – email is still the most effective way to reach your audience!)   What Now? The act of collecting email addresses and regularly sending them quality [...]

By |2013-05-29T09:01:10-06:00May 29th, 2013|0 Comments

Strengthen Relationships with Social Media Connections

What is your approach to meeting in person with people you are connected with on LinkedIn or other social media sites? Do you reach out to them one by one and set up a face to face appointment? Do you invite a group of connections to an informal networking event? Recently a friend of mine decided to invite 80 of her connections on LinkedIn to an informal networking event.  Even though she was at least loosely associated with most of these people, only 2 of the 80 invitees wrote back they were coming. She cancelled the event. We talked afterwards [...]

By |2013-05-15T17:06:17-06:00May 15th, 2013|0 Comments

Linking Social Media Posts to Other Social Media Sites

When you post on Twitter, does that post also show up on your Facebook profile? Do your LinkedIn status reports appear as tweets on Twitter? When you pin to one of your Pinterest boards or repin another person’s pin, does that activity show up on Facebook? One of the beauties of social media is that you can tweak the settings of each site to determine whether or not to have this kind of sharing among the sites in which you engage.   Tying Pinterest Activity to Your Facebook Personal Profile For me, I like it when my Facebook friends link [...]

By |2013-05-08T12:53:12-06:00May 8th, 2013|0 Comments

Colleagues or Competitors: How Do You View Others in Your Industry?

Toward the end of her class for small business owners "Social Media Made Simple", our teacher Kelly Mirabella was asked if we should connect on LinkedIn with our competitors. Kelly responded that whether or not to do that depended on your industry. In some industries, it would not be wise to have your director competitors have access to those connections you have cultivated so carefully. In other industries, there really isn’t an issue with a “competitor” having this access. She went on to say that in the social media industry, there is so much business and so much need for [...]

By |2013-05-01T10:33:04-06:00May 1st, 2013|0 Comments
Go to Top