Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

How to Engage People on LinkedIn

Are you wondering how to engage people on LinkedIn? Too many people think of social media as one-way communication. Remember the “social” in social media and look for ways to engage people on LinkedIn and other social sites. The point of LinkedIn is to help people in the business world connect with each other. This means that you should spend at least some of your time liking, commenting on and possibly sharing the information that others post on it. Find a good balance between sharing valuable information posted by others and sharing your own posts. How to Effectively Engage on [...]

By |2017-11-01T20:08:24-06:00November 1st, 2017|0 Comments
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Be More Memorable on LinkedIn – Publish Articles

Even though it takes time, energy, and commitment to publish articles regularly on LinkedIn’s publishing platform, I believe that investment pays off. My recommendation is to publish articles at least twice a month. Publishing weekly is even better. But consistency is as important – or more important – than what quantity you choose. After you have published an article, you can share it to your newsfeed. In addition, you can share your articles with selected LinkedIn connections. You might also want to share it to key clients and referral partners via LinkedIn messaging.   Reasons to Publish Articles on LinkedIn [...]

By |2017-10-25T21:29:24-06:00October 25th, 2017|0 Comments
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Want to Stay Top of Mind?

Do you want to stay top of mind on LinkedIn? The best way to do this is by regularly posting updates. WAY too many people are on LinkedIn but never share a thing. Are you one of them? To have your LinkedIn profile come up higher in a LinkedIn search (or an internet search) for key words in your industry, you need to speak up. Updates are a terrific way to do that, even if you post them just once a week. Examples of Topics to Write About in a LinkedIn Update Inspirational or motivational quotes Trends in your industry [...]

By |2017-10-17T21:59:13-06:00October 17th, 2017|0 Comments
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Are Your LinkedIn Invites Appealing?

Are your LinkedIn invites appealing? If not, perhaps that's the reason that too many of them aren't getting accepted. Think about the invites you get from others. When people write a personal note, does that affect your decision about whether to connect with them? I know that I am more likely to connect with someone when they have written me a note with the invite. What especially appeals to me is when the invitation includes a specific reason we should connect. Here are some tips for creating invites that are likely to be accepted. See last week’s article for tips [...]

By |2017-10-12T21:08:50-06:00October 9th, 2017|0 Comments
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Are You Happy with Your LinkedIn Connections?

You may have heard the phrase: “We are who we associate with.” It applies to many aspects of our lives, including our social media presence, especially on LinkedIn. It’s best to take a strategic approach to whom you connect with. That way, you will be happy with your connections. When I am not sure whether I want to accept an invitation to connect, I look for our shared connections. And I assume people I invite to connect are doing the same thing. Too many LinkedIn users spend very little time on LinkedIn, often missing great opportunities to make connections. Here [...]

By |2017-10-02T20:46:25-06:00October 2nd, 2017|0 Comments
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Who’s Giving You Social Proof?

Who's giving you social proof? In other words, who tells the world that you rock? Here are just a few great ways for you to get social proof via LinkedIn: LinkedIn articles by your LinkedIn connections reference you LinkedIn connections share positive comments on your posts LinkedIn connections write quality recommendations about you What is Social Proof? See the August 11, 2017 CXL article Social Proof: What it is, Why It works, and How to Use It. It states that: “Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, [...]

By |2017-09-18T22:43:26-06:00September 18th, 2017|0 Comments
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Is Your LinkedIn Contact Info Correct?

When was the last time you looked at the email address displayed on your LinkedIn profile? Do you even have that email address any more? Many people never bother to update the Contact and Personal Info section of their profile. Perhaps it doesn’t occur to them that their LinkedIn connections might be looking for their email address or phone number. Yet, people are looking for that information on a regular basis. You want to make it as easy as possible for LinkedIn connections to communicate with you. This section is on the right-hand side of the screen, just to the [...]

By |2017-09-12T12:05:30-06:00September 12th, 2017|0 Comments
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Want to Brand Yourself Better on LinkedIn?

Want to brand yourself better on LinkedIn? Most people do! So why not you, too? One of the easiest ways to improve your brand is to customize your LinkedIn URL. Even though it’s easy to customize your URL, many people don’t even know they have one. Back when you created your LinkedIn account, LinkedIn assigned you a URL that had your name and a set of random letters and numbers. Think of it as an account name. Everyone gets one, but they’re nothing special. The URL appears at the top of your LinkedIn profile. People also see it at the [...]

By |2017-09-05T17:16:39-06:00September 5th, 2017|0 Comments
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Want to Stand Out on LinkedIn?

Want to stand out on LinkedIn and up your game? My clients often ask me to help them get noticed on LinkedIn. Those in business for themselves want to stand out to prospective clients and referral partners. People looking work want to stand out to recruiters and potential hiring authorities. They are all frustrated, because they just aren’t sure what kinds of changes would help. Since this is such a popular request, last year I published an e-book entitled10 Ways to Stand Out on LinkedIn. With all the changes that have taken place on LinkedIn since then, I knew an [...]

By |2017-08-28T23:02:04-06:00August 28th, 2017|0 Comments
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How to Schmooze, Share, and Search on LinkedIn: An Audience Responds

Recently I presented  on the topic: How to Schmooze, Share, and Search on LinkedIn to a local business education and networking group called Boost Biz Ed: Positive, Actionable Business Education. I shared some practical tips for using this powerful social media site such as: How to build your professional credibility through the articles and updates you post Best practices for staying in touch with your connections, including sharing their activity on LinkedIn Effective use of LinkedIn’s search options to search for people, companies, and groups One of the best features of this group is that after the speaker finishes, the [...]

By |2017-07-24T23:26:40-06:00July 24th, 2017|0 Comments
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