Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Benefits of an Optimized LinkedIn Presence

Have you experienced the benefits of an optimized LinkedIn presence? I certainly have. They can include but are not limited to: developing relationships with more referral partners, getting more speaking opportunities, and landing more clients. In this blog post, I share two recent experiences that came from having a well-developed presence on LinkedIn.   Key Elements of an Optimized LinkedIn Presence Professional photo and branded background photo Profile headline with keywords reflecting your services and your style Well-written summary that includes a compelling narrative about you and your unique selling proposition Experience section with specifics about your services Effective use [...]

By |2018-04-26T20:16:48-06:00April 26th, 2018|0 Comments
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Showcase Yourself with Your LinkedIn Summary

Do you know how to showcase yourself with your LinkedIn summary section? A well-done summary can help you secure your next job or land your next client. Sadly, too many people aren’t using this section to its full advantage.   How to Update Your Summary Section The summary section comes just below your name, photo, profile headline, company, college, and location. To edit it, click on the pencil icon to the right of your photo. Scroll down until you see the box labeled Summary. This is where you will put your text. Compose your summary in a Word document. That [...]

By |2018-03-28T21:24:26-06:00March 28th, 2018|2 Comments
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Emphasize Your Strengths in Your LinkedIn Profile

It’s important to emphasize your strengths in your LinkedIn profile. Sometimes you might resist doing this for fear of sounding like you’re bragging. Take the StrengthsFinder assessment. Doing that will help you select which strengths to share and how to describe them   Background on the Strengths-Finder Assessment Psychologist Donald Clifton created this tool based on information from his research on people in leadership roles. Partnering with colleagues from Gallup over several decades, he conducted interviews with over 20,000 leaders. Drawing from those interviews and other research, he created a list of 34 strengths. Clifton and his co-author Marcus Buckingham describe [...]

By |2018-02-20T21:52:49-07:00February 20th, 2018|0 Comments
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Organizations – How to Highlight Them on LinkedIn

My organizations - how to highlight them on LinkedIn? I'm glad people bring that question to me. Giving back to your community through organizational involvement is good for the community and good for you. Sharing that involvement on LinkedIn benefits you and the organizations. Not only are you sharing your skills and knowledge for a worthy cause, you’re differentiating yourself from your competition. Think of your volunteer involvement as part of your personal and professional brand. You can use your LinkedIn profile to highlight the organizations to which you belong. Also, you can reference the organizations in your updates and [...]

By |2018-01-24T20:35:58-07:00January 24th, 2018|0 Comments
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How to Engage People on LinkedIn

Are you wondering how to engage people on LinkedIn? Too many people think of social media as one-way communication. Remember the “social” in social media and look for ways to engage people on LinkedIn and other social sites. The point of LinkedIn is to help people in the business world connect with each other. This means that you should spend at least some of your time liking, commenting on and possibly sharing the information that others post on it. Find a good balance between sharing valuable information posted by others and sharing your own posts. How to Effectively Engage on [...]

By |2017-11-01T20:08:24-06:00November 1st, 2017|0 Comments
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Be More Memorable on LinkedIn – Publish Articles

Even though it takes time, energy, and commitment to publish articles regularly on LinkedIn’s publishing platform, I believe that investment pays off. My recommendation is to publish articles at least twice a month. Publishing weekly is even better. But consistency is as important – or more important – than what quantity you choose. After you have published an article, you can share it to your newsfeed. In addition, you can share your articles with selected LinkedIn connections. You might also want to share it to key clients and referral partners via LinkedIn messaging.   Reasons to Publish Articles on LinkedIn [...]

By |2017-10-25T21:29:24-06:00October 25th, 2017|0 Comments
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Want to Stay Top of Mind?

Do you want to stay top of mind on LinkedIn? The best way to do this is by regularly posting updates. WAY too many people are on LinkedIn but never share a thing. Are you one of them? To have your LinkedIn profile come up higher in a LinkedIn search (or an internet search) for key words in your industry, you need to speak up. Updates are a terrific way to do that, even if you post them just once a week. Examples of Topics to Write About in a LinkedIn Update Inspirational or motivational quotes Trends in your industry [...]

By |2017-10-17T21:59:13-06:00October 17th, 2017|0 Comments
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Are Your LinkedIn Invites Appealing?

Are your LinkedIn invites appealing? If not, perhaps that's the reason that too many of them aren't getting accepted. Think about the invites you get from others. When people write a personal note, does that affect your decision about whether to connect with them? I know that I am more likely to connect with someone when they have written me a note with the invite. What especially appeals to me is when the invitation includes a specific reason we should connect. Here are some tips for creating invites that are likely to be accepted. See last week’s article for tips [...]

By |2017-10-12T21:08:50-06:00October 9th, 2017|0 Comments
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Are You Happy with Your LinkedIn Connections?

You may have heard the phrase: “We are who we associate with.” It applies to many aspects of our lives, including our social media presence, especially on LinkedIn. It’s best to take a strategic approach to whom you connect with. That way, you will be happy with your connections. When I am not sure whether I want to accept an invitation to connect, I look for our shared connections. And I assume people I invite to connect are doing the same thing. Too many LinkedIn users spend very little time on LinkedIn, often missing great opportunities to make connections. Here [...]

By |2017-10-02T20:46:25-06:00October 2nd, 2017|0 Comments
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Who’s Giving You Social Proof?

Who's giving you social proof? In other words, who tells the world that you rock? Here are just a few great ways for you to get social proof via LinkedIn: LinkedIn articles by your LinkedIn connections reference you LinkedIn connections share positive comments on your posts LinkedIn connections write quality recommendations about you What is Social Proof? See the August 11, 2017 CXL article Social Proof: What it is, Why It works, and How to Use It. It states that: “Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, [...]

By |2017-09-18T22:43:26-06:00September 18th, 2017|0 Comments
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