Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

Maximize the Accomplishments Section of Your LinkedIn Profile

Do you maximize the Accomplishments section of your LinkedIn profile? Probably not. I say that because my experience shows that many people don’t know this section even exists. People tend to focus primarily on their summary, experience, volunteer, and education sections. So, while it’s easy to overlook this section, populating it can make a big difference. If you’ve never added anything to this section, you’ll need to start by clicking on the Add a Profile Section. Then scroll down to accomplishments and click on the arrow. Now you can start looking at the segments of this section and determine where [...]

By |2019-02-11T22:05:35-07:00February 11th, 2019|0 Comments
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Use LinkedIn to Appreciate People’s Volunteer Contributions

Do you use LinkedIn to show your appreciation of people's volunteer contributions? One of the many reasons I like to use social media, especially LinkedIn, is that it’s a great tool for appreciating other people. It’s particularly appropriate to appreciate those who have impacted you.   Example of Someone Using LinkedIn to Appreciate Me Just recently, I led a training session for a dozen vice presidents of Membership of Toastmasters clubs in the Denver metro area. I did this training as a volunteer leader within the organization. (Toastmasters is an international organization that helps people improve their communication and leadership [...]

By |2019-01-07T21:24:05-07:00January 7th, 2019|0 Comments
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Change Your LinkedIn Profile and Your Settings to Help You Land a Job

If you are a job seeker using LinkedIn, there are specific ways that you can change your LinkedIn profile and your settings to help you land a job. This post focuses on seven important profile changes. It also describes five key setting adjustments. By applying my recommendations, you will improve your chances of finding the job they seek.   Seven Profile Improvements Update your photo. It’s critical to have a recent professional head shot. Add credentials after your last name. These can include a degree (MA, MBA, PhD) or a professional credential (CPA, JD, PMP). Use keywords hiring authorities are [...]

By |2018-12-18T08:00:23-07:00December 18th, 2018|0 Comments
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Spending a Little Time on LinkedIn Can Go a Long Way

One of the most common misconceptions about LinkedIn is that you need to spend a lot of time on it before it becomes useful. Contrary to that notion, I’ve found that spending as little as 15 minutes once or twice a week is enough for most people.   Five Quick Things to at Least Once a Week Review your pending invites and either accept or ignore them. A possible client or referral source could be inviting you to connect. If you aren’t sure if you want to connect with someone, click on Manage All. Then click on Message and send [...]

By |2018-12-09T22:27:56-07:00December 9th, 2018|0 Comments
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How to Effectively Narrow Your Searches on LinkedIn

Do you know how to effectively narrow your searches on LinkedIn? Business owners and sales professionals search LinkedIn for potential clients and referral partners. Job seekers search to learn about companies and those in charge of hiring for them. LinkedIn provides several filters that will help you to narrow any LinkedIn search. These are: years of experience, function, seniority level, company size and when joined (meaning when they joined LinkedIn.) There are other filters available only if you pay for either the Sales Navigator or LinkedIn Recruiter option. To help you get more specific results, use a Boolean search. The [...]

By |2018-11-12T21:45:41-07:00November 12th, 2018|0 Comments
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How to Achieve a Consistent Company Brand on LinkedIn

Do you know how to achieve a consistent company brand on LinkedIn? Although company management can’t dictate how an employee or contractor uses LinkedIn, they can provide useful guidelines. Recently, I worked with a Denver-area company on their brand consistency on Linked. Together, we developed a set of guidelines for everyone associated with the company to use on LinkedIn. Of course, guidelines of this type can also be applied to Facebook or other social media sites.   Suggestions for an Employee’s or Contractor’s LinkedIn Profile Employees or contractors should use the company-recommended background image. This image could have the company’s [...]

By |2018-11-05T08:48:33-07:00November 5th, 2018|0 Comments
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Use Facebook and LinkedIn to Recruit and Retain Employees

Nowadays there is a very low unemployment rate in the US and especially here in Colorado. This situation challenges employers to find creative ways to recruit and retain employees. Judicious use of Facebook and LinkedIn can give you that extra edge. Just recently, I did a social media training for the top leadership of a company on this very issue. Here are some of the ideas we came up with. Please note that nothing listed has any cost associated with it.   Use Facebook to Recruit and Retain Employees Post job openings on the company’s business page. Then ask current [...]

By |2018-10-31T21:50:14-06:00October 31st, 2018|0 Comments
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Use Facebook, LinkedIn, and E-Newsletters to Promote Events

Do you use Facebook, LinkedIn, and E-Newsletters to promote events? What good is an event if no one comes? Whether you are the sponsor or an enthusiastic attendee, digital tools can help you promote it. And, they can help keep the energy going after the event. Here are some suggestions for using Facebook, LinkedIn, and e-newsletters for event promotion.   Before the Event Alert people several weeks before with a “save the date” post. Be sure to include a link to the event, especially if there is an “early bird” rate. Also, write a brief description of the benefits of [...]

By |2018-10-16T16:22:54-06:00October 16th, 2018|0 Comments
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The Value of Sharing and Schmoozing on LinkedIn

Many people aren’t aware of the value of sharing and schmoozing on LinkedIn. Some people don’t realize the value of using these features of LinkedIn. Others might want to use them, but they don’t know how to do so. In case you haven’t heard of the word “schmooze,” it comes from the Yiddish word schmuesn which means “to chat.” Synonyms for schmooze are talk, converse, mingle, mix, hobnob, or network.   Why Some People Don’t Share on LinkedIn They don’t know it’s even an option to share something on LinkedIn. They don’t see the point of sharing. They don’t know [...]

By |2018-10-02T23:20:01-06:00October 2nd, 2018|0 Comments
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Keep Up with Messages Received on Facebook and LinkedIn

Do you make a point to keep up with messages received on Facebook and LinkedIn? This is one of the most important things to do if you want to get the most out of either of these sites. Some people will communicate with you through these rather than by sending an email. These folks may be clients, potential clients, and/or other business connections. You may very well lose out on opportunities with these folks if you miss their messages. The examples listed below all happened in the last month. They will help you to get an idea of the value [...]

By |2018-09-24T21:43:30-06:00September 24th, 2018|0 Comments
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