Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So Many Social Media Sites – How Do I Find the Right Ones for Me?

Do you struggle to determine where to focus your social media energy and time? As I provide social media tutoring, training and consulting to individuals and business owners, this matter of finding and using appropriate social media sites comes up frequently.   Why are You Using Social Media? The first question to ask is: WHY am I drawn to use social media? You really need to know your purpose in using these sites before you answer any other questions. People use social media for many different reasons. They use it to: Be entertained Learn something new Stay connected with loved ones [...]

By |2013-08-19T14:58:57-06:00August 19th, 2013|0 Comments
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“Back to School” with Social Media

How did you first figure out how to use Facebook? Or how about Twitter, LinkedIn, Pinterest, Google+, or any of the other commonly used social media platforms?  Started playing around with that social media site Someone showed/told you how – either for free or you paid them to help you Through a book Via the Internet – such as by reading blogs, articles and other informational pieces Through an in-person or online class I have used all those ways, and others as well. Here we are in the first half of August, and kids are already gearing up for going [...]

By |2013-08-09T23:42:32-06:00August 9th, 2013|1 Comment
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4 Social Media Tips for Nonprofit Organizations

Are you active in a nonprofit organization? Are you connected via social media with that entity and with members in that entity? Having just spent a couple of years spearheading an initiative to get more social media involvement among members of a Toastmasters district that has over 170 clubs and 3,000 Toastmasters in three states, I have some thoughts on this topic.   Have Social Media Links on Your Website Even though I blog about social media, ultimately everything in cyberspace needs to circle back to an entity’s website. Whether that entity is a small business, a corporation or a [...]

By |2013-08-02T13:58:36-06:00August 2nd, 2013|2 Comments
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Your Brand and How Social Media Can Help Showcase It

When people think of you, how do they describe you? If you own a business, what do your clients and customers have to say about it? How does your presence on social media reflect your brand? Definition of Branding According to the American Marketing Association Dictionary: A brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.” Often we think of logos when we think of a brand, such as this logo of the University of Wisconsin- Madison where I went to college. But a brand goes far beyond [...]

By |2013-07-26T10:21:01-06:00July 26th, 2013|2 Comments
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Followers on Facebook

Do you have followers on Facebook? Are you following folks on Facebook? Have you checked your privacy settings lately regarding followers? What are Followers on Facebook? Followers may be people you didn't accept as a friend on Facebook when they sent you a friend request. Or perhaps they found your personal profile on Facebook and chose to follow you rather than ask you to be friends with them on Facebook. Here is a link to information about followers: https://www.facebook.com/about/follow Though as an aside, I find it curious that when giving examples of people to follow that Tim Tebow would be suggested along [...]

By |2013-07-18T21:56:05-06:00July 18th, 2013|0 Comments
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Hashtags on Facebook

I always find it intriguing how the major social media sites add features that are found on other social media sites. Much of the time, those changes work for me, that is once I get used to them. One of the latest changes is that you will find hashtags on Facebook, whereas before these were found only on Twitter, Instagram, Pinterest and Tumblr. Facebook introduced their use in mid-June of this year. Here is a link to Facebook’s explanation of using a hashtag (#) before a word or phrase: https://www.facebook.com/help/587836257914341   What is the Point of Hashtags? Quoting from the [...]

By |2013-06-26T20:13:50-06:00June 26th, 2013|4 Comments
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Facebook Events: If You’re Invited – Bring More People Too

When you are invited to a Facebook event do you invite friends of yours on Facebook to also attend the event? I encourage you to do so. There are several reasons why I believe this to be a good idea. Reasons to Invite Others to a Facebook Event That You're Invited To People who host events want to have a good turnout at the event. Bringing more people to the event enhances your relationship with the host of the event. Even those who can't attend have the option to follow up with the host to learn more about the topic. Those [...]

By |2013-06-20T07:28:45-06:00June 19th, 2013|0 Comments
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How LinkedIn Helped Me Find a Tribe

The professional social networking sites LinkedIn has helped countless people to find jobs, organizations, leads, and customers. Today, LinkedIn helped me to find a tribe. Ever get invited to investigate an organization that you didn’t know much about? In the old days (as in prior to about 2008), you would find out about these organizations through a co-worker, business colleague, or perhaps by being solicited directly by the organization. Nowadays you can find out about these organizations via a connection you made through social media.    Julie Genovesi Reaches Out to Me Via LinkedIn Case in point – five days [...]

By |2013-06-12T12:31:38-06:00June 12th, 2013|0 Comments
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11 Tips for Business Owners Starting to Blog

Blogging will help your business grow. Plus blogging and social media go hand in hand. Even if you don’t consider yourself much of a writer, you can still share helpful tips related to your industry in a blog. By doing so, you provide information of value to your current and potential customers. Read the blogs and newsletters of other business owners. Doing so will give you ideas for how to best approach blogging for you, your company and your industry. After blogging regularly for nearly a year, here are some things I have learned along the way. Joyce’s Blogging Tips: Stick [...]

By |2013-06-06T07:33:02-06:00June 5th, 2013|2 Comments
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Which Email Marketing Service Should I Use?

This week's blog post features guest blogger David Dye, who will share his thoughts about selecting an email marketing platform. Thanks so much, David! Sound familiar? You visit a web page that asks you for your email address… Then you regularly receive email, blog posts, or a newsletter… And you say to yourself, “I want to do that!” (And if you did say that, give yourself a pat on the back for being so smart – email is still the most effective way to reach your audience!)   What Now? The act of collecting email addresses and regularly sending them quality [...]

By |2013-05-29T09:01:10-06:00May 29th, 2013|0 Comments
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