Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Consistency in Social Media Marketing

Have you created consistency across your social media sites? In order for you to come across as a dependable, reliable, and up-to-date professional, it is imperative to have consistency throughout all aspects of your online presence. Most people already realize that they need to have consistency between their website and their hard-copy (printed) marketing materials, such as business cards, fliers, and brochures. But they aren’t always as vigilant when it comes to creating that same consistency across their social media sites so that they are not only consistent with each other but also with the website and hard-copy marketing materials. [...]

By |2015-12-01T08:26:46-07:00November 30th, 2015|0 Comments
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Control Who You Connect With on Social Media

When people you know are setting up their social media accounts, remind them to avoid having the site send out invites for them. Often Facebook or LinkedIn newcomers think they must allow the site to invite folks from their email address book to connect with them. Then they blame the site for “making” them send out a mass email. The sites do this on purpose. There is a point where it appears that you can’t progress in setting up your account unless you allow LinkedIn to send out these invites. Here’s the work-around: Log out of LinkedIn Open a new [...]

By |2015-11-23T22:39:52-07:00November 23rd, 2015|0 Comments
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Communicating Via Caring Bridge

There are times when Facebook or other social sites may not be appropriate venues. A good example is when someone has a major health issue. They or a loved one may want to share their health status with friends and family members so they can be aware of what’s going on. Having this option means the sick person can concentrate on getting well rather than on fielding a lot of well-meaning phone calls and emails. Caring Bridge can be a good choice for this kind of communication. Find out more about it at www.caringbridge.org “Caring Bridge is a charitable nonprofit [...]

By |2015-11-20T20:27:09-07:00November 20th, 2015|0 Comments
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Use Social Media to Connect People

One of the many benefits of being active on social media is that you can use it to connect people who could benefit from knowing each other. These could be potential referral partners, potential providers or clients, and much more. When you make these kinds of introductions, the people you help will truly appreciate your thoughtfulness. Plus, it helps you stay “top of mind” when they meet people who might need your services.   However, when using a social site (rather than an email or phone call) to make such introductions, you need to know that the people you are [...]

By |2015-11-11T21:55:08-07:00November 11th, 2015|0 Comments
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Tailor Your LinkedIn Profile

Your LinkedIn profile is one of the most important showcases available. By tailoring it, you enhance your brand by emphasizing key information. There is a standard template for a LinkedIn profile, but you can move sections around within the template. And for most sections of your profile, you can move around the listings within that section.     Repositioning Sections of Your Profile Click on the icon with the up and down arrow at the top right of a section, and drag that section to wherever you want it to appear in your profile. For example, I clicked on that [...]

By |2015-11-05T16:18:19-07:00November 4th, 2015|0 Comments
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Dealing with Notifications on Social Media

Are you getting too many notifications on social media? Many of my clients tell me they’re frustrated by the number of notifications they receive each day. For example, I know someone who made a relative of hers a “close friend” on Facebook. Then she set up her notifications so that every time the relative posted on Facebook, she was notified. Not only that, but she had the notifications arriving as texts on her mobile phone. She’d be in the middle of a business meeting and get distracted by the steady flow of texts indicating that her relative had posted something. [...]

By |2015-10-28T15:46:56-06:00October 28th, 2015|0 Comments
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Are You Being Overly Promotional on Social Media?

If more than 20% of your posting on social media is promotional, you could be turning people off. Keep in mind that people go to social media to be informed, entertained, and uplifted. They don’t go there to be “sold” on your services or even to see a lot of “hype” about what is going on with your business. Yet, if you provide value to your social media connections, they will be eager to see your next post, update, tweet, etc. Just the other day, someone tagged me in a Facebook post, noting that she doesn’t usually post her speaking [...]

By |2015-10-20T19:49:02-06:00October 20th, 2015|0 Comments
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Rocking a Panel Presentation

On Wednesday, September 30th, a panel made up of seven members of Colorado Women in Social Media did an awesome job presenting “Becoming an Influencer” at Denver Startup Week. Over 200 people attended, and many more had to be turned away for lack of space. As mentioned in last week’s post, “Prepping for a Panel Presentation,” this appearance had been in the works for several of months, spearheaded by Valerie Morris, Founder and Account Manager at Tintero Creative. See that post for tips on how to prepare for and promote a panel presentation. This one is devoted to giving the [...]

By |2015-10-06T11:10:45-06:00October 5th, 2015|0 Comments
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Prepping for a Panel Presentation

On Wednesday, September 30th, a panel of members of Colorado Women in Social Media will present “Becoming an Influencer” at Denver Startup Week. There is still time to register for this program or the entire annual event. Although all these events are free, you will need to pick up a wristband at the week's Basecamp to be admitted into any of the events. This link is directly to this specific presentation, but you can get to the rest of the event from there: http://www.denverstartupweek.org/schedule/912-becoming-an-influencer This presentation has been in the works for a couple of months, spearheaded by Valerie Morris, [...]

By |2015-09-28T13:53:20-06:00September 27th, 2015|1 Comment
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Honor Those Who Open Doors for You

Who has opened a door for you, either in your career or your personal life? Who has made a positive impact on your life? To whom will you be forever grateful? Have you considered using social media as a way to honor and thank them? This blog post is a tribute to three amazing women who have opened doors for me.   Helen Hand, President, Colorado Free University Since taking over as President in 2004, Helen has provided direction and vision to this lifelong learning center, which has been offering classes to adults since 1987. As she states in her [...]

By |2015-09-15T22:35:51-06:00September 15th, 2015|0 Comments
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