Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Enhance Your Influence Through Facebook Groups

Are you using Facebook groups to encourage people to view you as an influencer? A local social media colleague of mine, Hollie Clere, is doing just that. Co-owner of The Social Media Advisor with eight years of social media consulting under her belt, Hollie recently launched a Facebook group called #BeAwesome in Social Media. https://www.facebook.com/groups/617631178389147/ In just under a month, the group has grown to over 200 members, with Hollie’s questions and tips leading to lively discussions. Should you wish to create a group, be careful and detailed when you outline its purpose and how it operates. Be very specific [...]

By |2016-05-02T12:19:58-06:00May 2nd, 2016|2 Comments
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Enhance Your Business Networking with Social Media

Did you know that you can use social media to enhance your face-to-face networking? Now that so many people are connected via popular social media sites such as Facebook, LinkedIn, Twitter, Instagram, etc., sometimes people forget that there is still a place for face-to-face networking. In my opinion, communicating with someone via social networking will never replace the power of a handshake, a smile, and a face-to-face conversation. And I know I am not alone in this opinion. Over 75% of my clients come to me through my involvement in local business networking groups. But just joining them doesn’t bring [...]

By |2016-04-25T00:24:09-06:00April 25th, 2016|0 Comments
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Find Your Social Media Tribe

Do you have a social media tribe? By that I mean, who are the folks you consistently go to with questions about using social media? Who are the people whose social media postings you find yourself sharing most often? My social media tribe is Colorado Women in Social Media (CWSM). I chose them because I wanted to be part of a tribe that values inspiration, education, and collaboration. CWSM Members in the photo are back row from far left: Michelle Hoglan, Laura Atencio, Kimbirly Orr, Aimee Skillin; middle row from far left: Lisa Haas, Beth Johnston, Melody Jones, Joyce Feustel, [...]

By |2016-04-18T13:11:05-06:00April 17th, 2016|0 Comments
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Does Your LinkedIn Profile Represent You Well?

We all serve as role models, both in the real world and on line, whether we know it or not. Having digested that, now consider how your presence on LinkedIn is a role model for others, especially those in your field. Recently I consulted with someone in the field of executive placement. This individual works with senior business executives to help them land their next job. One thing I brought up as we reviewed his LinkedIn profile was that his own LinkedIn profile should be a good model for his clients. Does your LinkedIn profile do that for your clients? [...]

By |2016-04-10T23:32:30-06:00April 10th, 2016|0 Comments
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The Value of Mentors

Who are your mentors? They might be people you connect with on a regular basis, such as local colleagues who you turn to for business guidance. Or, in this age of social media, they could be people you rarely meet in person, or someone you have never met “in the real world”. They could be authors, bloggers, or other thought leaders whose work you respect. For me, as a social media tutor and trainer, I regularly seek guidance from my fellow members of Colorado Women in Social Media, as well as other local social media colleagues. In addition, I read [...]

By |2016-04-03T22:29:14-06:00April 3rd, 2016|0 Comments
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LinkedIn Blog Posts – Tracking Their Impact

Are you using the LinkedIn publishing platform? By that I mean, are you posting blog posts directly to LinkedIn? As I referenced in Publishing Blog Posts on LinkedIn, there are many benefits to using this terrific feature. But after you publish your post, do you regularly check to see how many people have seen it, how many have liked it, who has shared it, and who has commented on it? If not, I recommend that you start doing this right away. When you follow up with people who have liked, commented on, and/or shared your post, they appreciate that you [...]

By |2016-03-27T22:48:10-06:00March 27th, 2016|0 Comments
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Friend, Acquaintance, or Business Associate? Handling Relationship Levels on Facebook

Ever wonder what to do when a business acquaintance sends you a friend request on Facebook? Many people limit their Facebook friends to people who are actually their personal friends in real life. So they simply ignore and deny friend requests from business acquaintances. However, I have been noticing that more and more of the folks I know through business use Facebook as a way to communicate about matters related to business. For example, a client who is a friend on Facebook used a Facebook message to introduce me to a potential client. So, I have decided to accept most [...]

By |2016-03-20T23:00:15-06:00March 20th, 2016|0 Comments
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80/20 Rule in Social Media

Have you been turned off by people and companies being too salesy and promotional on social media? I know I have. On social media as in real life, it’s important to remember that people want to be entertained, inspired, and informed. They don’t want to be sold something. Marketing via websites, billboards, brochures, and other traditional types of tools involve pushing information at people. However, on social media sites, people “pull” the information they want, meaning they only pull what interests them. They don’t want anyone pushing anything else at them. Take some time and review everything you’ve posted on [...]

By |2016-03-14T08:35:22-06:00March 14th, 2016|0 Comments
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Oversight and Ownership of Your Facebook Business Page

This blog title may sound very obvious – naturally a business owner needs to own their business page on Facebook. Another equally obvious way to say this is a business page needs to be connected to the personal Facebook account of its owner. However, as obvious as it seems, there can be challenges when a business owner has someone else create and manage his or her business page. One of the biggest challenges can happen when the hired assistant creates the business page from their personal Facebook account, rather than from the account of the business owner for whom s/he is working. [...]

By |2016-03-07T21:49:58-07:00March 7th, 2016|0 Comments
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LinkedIn’s Help Center is Helpful

Have you used the help center LinkedIn provides? Many times I have been able to find the answer to a question I have regarding LinkedIn simply by cruising around the help center. However, sometimes I have needed to write to their staff to get the answer. There really are people there whose job it is to help people with LinkedIn questions. This post covers information on both the “self-service” approach to using the help center and the process for engaging with the help center staff. Here is a link to the help center: https://www.linkedin.com/help/linkedin?trk=wonton-message-compose   LinkedIn’s Help Center Now Easier [...]

By |2016-02-28T23:35:18-07:00February 28th, 2016|0 Comments
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