Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Use LinkedIn to Promote Your Organizations You Support

Have you thought to use LinkedIn to promote your organizations you support? Many people think of Facebook, Instagram, or Twitter when it comes to promoting these organizations. In addition, LinkedIn offers many opportunities to spread the word about your organizations.   How to Use LinkedIn to Promote an Organization If you’re a member of the Board, be sure to include that information in the experience section of your profiles. Positions in this section get more attention than those in the volunteer experience section. As a result of this attention,  more people will see "job changes" you make within the organization. [...]

By |2019-07-23T13:00:21-06:00July 23rd, 2019|0 Comments
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Pros and Cons of Announcing Job Changes on LinkedIn

There are certainly pros and cons of announcing job changes on LinkedIn. Have you thought about the possible repercussions of announcing job changes on LinkedIn? Perhaps you didn’t know that you have the option to announce or not. Many of my clients prefer not to announce job changes or other changes they have made to their profile. They simply don't see a need to let their connections know about these changes. Most of the time, I choose this option as well. Yet, there can be benefits to sharing these changes, especially a change of job or position. Recently, I was [...]

By |2019-07-16T22:54:35-06:00July 16th, 2019|0 Comments
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After the Launch Party – Promoting Your Book Using Social Media

After the launch party – promoting your book on social media can be challenging. However, there are numerous opportunities. In May 2019, my daughter, Anne Feustel, published her book “Our Favorite Movies: How Films Affect Our Mental Health.” In my June blog post, I focused on how she used social media to promote her book shortly after it was published. That post included ways to invite people to the launch party. For this post, I focus on using social media after the launch party. However, these ideas only scratch the surface of all the ways you can promote a book [...]

By |2019-07-10T15:55:34-06:00July 10th, 2019|0 Comments
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The Value of Connecting the Dots of Your Life

Have you experienced the value of connecting the dots of your life? In his thought-provoking commencement address at Stanford University in June 2005, Steve Jobs shared several stories. In one, he pointed out that “it’s impossible to connecting the dots of our life looking forward. You have to trust that the dots will somehow connect in your future… this approach has never let me down, and it has made all the difference in my life.”   An Example of Steve Jobs Connecting the Dots As many people know, Steve Jobs attended Reed College in Portland, Oregon, for only a semester [...]

By |2019-06-26T15:35:16-06:00June 26th, 2019|2 Comments
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Promote Your Book Using Social Media

If you are an author, are you using social media to promote your book? There are numerous opportunities to use social media in this way. In May 2019, my daughter, Anne Feustel, published her book “Our Favorite Movies: How Films Affect Our Mental Health.” For this blog post, I’ll focus on how she is currently using social media to promote it during the early stages of her marketing program. Watch for a follow up post after Anne’s book launch party. In that post, I will share more ways to to promote your book using social media. First, a Look at [...]

By |2019-06-17T15:59:39-06:00June 17th, 2019|0 Comments
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Use Filters to Enhance Your LinkedIn Searching Experience

Do you use filters to enhance your LinkedIn searching experience? Using filters narrows your search results. With fewer people to look through, you can find the kinds of people you are looking for more quickly.   How to Find Filters Let’s say I want to get to know more business coaches in the Denver area. I type the words “business coach” into the search box and scroll down to the bottom of what LinkedIn shows me. Then, I click on the words “search for all results for business coach.” The filter “tabs” available to people with a free account are: [...]

By |2019-05-31T09:16:36-06:00May 31st, 2019|0 Comments
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The Relationship Between Your Business Presence and Your Personal Presence on Facebook

Have you ever thought about the relationship between your business presence and your personal presence on Facebook? Some people want to keep their personal Facebook life totally separate from their business one. Others prefer to blend them. Neither is right or wrong, so here’s some suggestions for both approaches.   Successfully Blend Your Personal and Business Lives on Facebook Clearly associate your personal page with your business life. Reference your business and/or your profession in the Intro section of your personal page. Add your business page as a workplace in the Work and Education section of the About tab of [...]

By |2019-05-21T22:21:49-06:00May 21st, 2019|0 Comments
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Job Seekers: Are You Making the Most of LinkedIn?

Here’s a question I often ask of job seekers: Are you using all the relevant features of LinkedIn? Even in a strong economy with low unemployment rates, job seekers can still have challenges. Effective use of LinkedIn can increase the likelihood of landing the job you want. Your profile and several other features can really help – if you use them to your best advantage.   Maximizing Your LinkedIn Profile as Job Seeker Photo. Be sure it’s an up-to-date head shot in which you are dressed as you would be for an interview. Headline. Recruiters suggest avoiding the words “seeking [...]

By |2019-05-14T22:36:47-06:00May 14th, 2019|0 Comments
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Are the Three Key Elements of Your LinkedIn Profile Representing You Well?

Are the three key elements of your LinkedIn profile representing you well? The most important elements of your LinkedIn profile are your photo, your headline, and your summary. Often, people checking out your profile will only look at these three things.   Three Key Components of Your LinkedIn Profile Your LinkedIn Photo Your profile photo is an important part of your brand and should represent you well. Be sure that you have a professional head shot of you wearing professional attire. Appear more confident by having your photo tightly cropped so there are no distractions in the background. Avoid sun [...]

By |2019-05-01T22:33:53-06:00May 1st, 2019|0 Comments
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Ways to Leverage Your LinkedIn Connections

We have often talked about making the most of your content, but what about leveraging your LinkedIn connections? Too often, it doesn’t occur to LinkedIn users to reach out to their connections. To this type of user, LinkedIn is simply a resume on steroids. They put some time into their profile and then figure they’re all set. It is essential to remember that LinkedIn is a social site with the dynamic nature that implies. When we effectively engage with our connections, we can make LinkedIn work for us.   How Many Connections Do I Need to Have? The ideal number [...]

By |2019-04-24T20:33:00-06:00April 24th, 2019|0 Comments
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