Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce has created 423 blog entries.

Invite Your Facebook Friends to Like Your Facebook Business Page

Inviting your Facebook Friends to like your Facebook business page might seem obvious. Yet, many people don’t do it. Or perhaps they don’t know how. Facebook removed the “Invite Your Friends” option from the drop-down menu found when you click on the three dots just under your page’s cover photo. There could be people, like me, who were wondering how to use the Invite Your Friends option. Now, to find that option, you need to go the Community Section, found on the right-hand side of your business page. Please note that this invitation will show up in your friends’ notifications. [...]

By |2018-05-02T21:28:12-06:00May 2nd, 2018|0 Comments
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Benefits of an Optimized LinkedIn Presence

Have you experienced the benefits of an optimized LinkedIn presence? I certainly have. They can include but are not limited to: developing relationships with more referral partners, getting more speaking opportunities, and landing more clients. In this blog post, I share two recent experiences that came from having a well-developed presence on LinkedIn.   Key Elements of an Optimized LinkedIn Presence Professional photo and branded background photo Profile headline with keywords reflecting your services and your style Well-written summary that includes a compelling narrative about you and your unique selling proposition Experience section with specifics about your services Effective use [...]

By |2018-04-26T20:16:48-06:00April 26th, 2018|0 Comments
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Social Media Connection Requests from Strangers

Social media connection requests from strangers - how do you handle them? We often devote a fair amount of time and energy to expanding our number of connection on social media. However,  have you thought about how to spot people you should avoid? I’m referring to the people you don’t know who reach out and want to connect. How do you decide whom to accept and whom to reject? A quick glance at their page can be enough. Maybe their LinkedIn profile is mysteriously sparse, or they have very few friends on Facebook. However, in some cases, you may have [...]

By |2018-04-16T19:29:12-06:00April 16th, 2018|0 Comments
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Share Your Personal Interests on LinkedIn

Should you share your personal interests on LinkedIn? At first blush, it doesn’t seem like a social media site that lends itself to that. The culture of the site and the format of the profile can feel very business-centric. Yet, there are many ways you can use LinkedIn to show folks that you are more than what you do for a living. Whether you are a job seeker, a business owner, or a business development professional – you benefit by sharing your personal side. Start by adding some sections to your LinkedIn profile that relate to your personal interests, especially [...]

By |2018-04-12T10:49:49-06:00April 12th, 2018|0 Comments
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Be Consistent in Your Profile Info Across ALL Your Social Media

Be sure to be consistent in your profile info across all your social media sites. In other words, does the About section of all the sites you use for business read similarly? Does your LinkedIn summary resemble the Our Story section on your Facebook business page? Beyond the text you use, are you using the same profile photo and background picture? This type of consistency helps reinforce your brand. Periodically do an audit of your profiles to update information that may have changed. And check for consistency. Here are some tips for these sections, including character limits.   Facebook About [...]

By |2018-04-05T14:11:17-06:00April 5th, 2018|0 Comments
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Showcase Yourself with Your LinkedIn Summary

Do you know how to showcase yourself with your LinkedIn summary section? A well-done summary can help you secure your next job or land your next client. Sadly, too many people aren’t using this section to its full advantage.   How to Update Your Summary Section The summary section comes just below your name, photo, profile headline, company, college, and location. To edit it, click on the pencil icon to the right of your photo. Scroll down until you see the box labeled Summary. This is where you will put your text. Compose your summary in a Word document. That [...]

By |2018-03-28T21:24:26-06:00March 28th, 2018|2 Comments
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Get More Engagement on Your Facebook Business Page

Get More Engagement on Your Facebook Business Page Pages with more engagement in the form of likes, comments, and shares get more visibility. That means the posts from these pages are more likely to be seen in the news feeds of those who have liked the page. So, how do you increase engagement? Buffer Social published a terrific article in September 2017 called “Post Less, Boost Top Posts, and More: 14 Ways to Increase Page Engagement.”   Some of Their Suggestions Include: Post when your page’s fans are on Facebook. Go to your page’s Insights section and click on Posts. [...]

By |2018-03-14T22:12:09-06:00March 14th, 2018|0 Comments
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Customize Your LinkedIn Profile Headline

Do you customize your LinkedIn Profile Headline? When people search you, the first things they see are your name, your photo, and your profile headline. Having a customized headline is a terrific way to enhance your professional brand. Many people aren’t aware the default headline in a LinkedIn profile is their current job title and company. In some cases, it makes sense to use this default. However, if you are a business owner or a job seeker, you will benefit by crafting a headline that is tailored to you. By taking this approach, you differentiate yourself from your competition.   [...]

By |2018-03-07T08:40:49-07:00March 7th, 2018|0 Comments
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Pay It Forward and Give Back to Your Community

Have you thought about ways to pay it forward and give back to your community? Have you offered your services on a pro bono basis? Do you share your expertise with others through teaching or mentoring? Do you serve in leadership roles in your business or professional organization and/or in a community group? Maybe you volunteer for a nonprofit organization. Perhaps you help at your child or grandchild’s school or at your place of worship. I truly believe in the concept of generosity of spirit and have done my best to serve others with that mindset.   Ways I’ve Been [...]

By |2018-02-28T20:01:39-07:00February 28th, 2018|0 Comments
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Emphasize Your Strengths in Your LinkedIn Profile

It’s important to emphasize your strengths in your LinkedIn profile. Sometimes you might resist doing this for fear of sounding like you’re bragging. Take the StrengthsFinder assessment. Doing that will help you select which strengths to share and how to describe them   Background on the Strengths-Finder Assessment Psychologist Donald Clifton created this tool based on information from his research on people in leadership roles. Partnering with colleagues from Gallup over several decades, he conducted interviews with over 20,000 leaders. Drawing from those interviews and other research, he created a list of 34 strengths. Clifton and his co-author Marcus Buckingham describe [...]

By |2018-02-20T21:52:49-07:00February 20th, 2018|0 Comments
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