Do you want to stay top of mind on LinkedIn?
The best way to do this is by regularly posting updates. WAY too many people are on LinkedIn but never share a thing. Are you one of them?
To have your LinkedIn profile come up higher in a LinkedIn search (or an internet search) for key words in your industry, you need to speak up. Updates are a terrific way to do that, even if you post them just once a week.
Examples of Topics to Write About in a LinkedIn Update
- Inspirational or motivational quotes
- Trends in your industry and your thoughts about them
- Events or programs where you are speaking or training – both before the event and after it
- Compliments about a speaker you heard or someone who organized a successful event – be sure to “tag” them with the @ sign before their name.
Creating and Posting Updates
- Go to your home page and click on “Share an article, photo, video or idea”.
- Type the text, which is limited to 600 characters (roughly 100 words).
- Click on the Image or Video button to add visual impact to the update.
- Include cyberspace links as appropriate, such as websites where people can sign up for an event.
- Select the audience: Public, Public and Twitter, or Your Connections on LinkedIn.
- You can decide if you want to allow readers to leave comments, which is the default, and which I recommend. However, you can change it later if you wish.
- When you are done, click on Post.
Sharing the Update
- To share your update once it’s posted, go to your LinkedIn profile, scroll down until you get to Articles and Activities (it will just say Activities if you haven’t published any articles).
- Scroll down until you find your update and decide if you want to share it to your feed or in a message.
- The value of sharing the update is more visibility, as people who missed it the first time might see it.
- Sharing it in a LinkedIn message is a wonderful way to get it to LinkedIn connections privately.
Get My E-Book to Help You Learn How to Create and Post Updates
The seventh chapter of my recently published e-book 9 Ways to Stand Out on LinkedIn includes detailed instructions on creating and posting updates.
Signing up to receive my e-book gives you access to the video tutorials that accompany each chapter. In addition, you receive monthly emails about trends and useful tips in all areas of social media.
And it’s free! All you have to do is sign up at: http://ow.ly/QM0J30eX60r
How About You?
What kinds of updates do you tend to post? Which ones get the most attention in the form of likes and comments? What kind do you like to read?
Joyce Feustel helps people, especially those ages 45 and older, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.
She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, consultants, and many others. Find her at www.boomerssocialmediatutor.com.